Understanding data in GA4 and harnessing it for growth
June 25 @ 10:00 am - 12:00 pm
Part of the Be Better – Launchpad (Digital Marketing) 2025 collection
Feeling lost in the world of Google Analytics 4 (GA4)? This session, “Understanding Data in GA4 and harnessing it for growth” is your ultimate guide to navigating the powerful new analytics platform.
We’ll embark on a journey to demystify GA4, exploring the fundamental changes from its predecessor, Universal Analytics. You’ll gain a clear understanding of the new tracking methods and how they provide a more comprehensive view of user behavior across devices and platforms.
The 90-minute session will equip you with the knowledge and tools to confidently set up GA4 for your website. We’ll walk you through the process, ensuring you capture the data that matters most for your business.
But data collection is just the beginning! We’ll delve into deciphering the wealth of information within GA4. Learn how to interpret the new data structure and unlock valuable insights into user engagement, content performance, and marketing campaign effectiveness.
By the end of this session, you’ll be empowered to leverage the power of GA4 to make data-driven decisions and optimise your marketing strategies for success.
Additional information:
Photography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials, including on our website and social media platforms.
If you do not wish to be photographed, please let us know upon arrival, or inform the event team in the room. By attending, you are consenting to potentially appear in photographs unless otherwise stated.
Dietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements, please email rhiannon@betteragency.co.uk.
GDPR: By registering for this event, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
