Winning Business Leads with Google Ads and Performance Max

Part of the Be Better – Launchpad (Digital Marketing) 2025 collection

Ready to unlock the lead generation potential of Google Ads and the cutting-edge Performance Max campaigns? This session, “Search Marketing: Winning Business Leads with Google Ads and Performance Max,” equips you with the latest strategies and tactics to dominate the digital advertising landscape.

We’ll delve into the ever-evolving world of Google Ads algorithms, ensuring you stay ahead of the curve and maximise your return on investment (ROI). You’ll gain hands-on knowledge on setting up a Google Ads account, navigating the platform with confidence.

The 90 minute session will explore the most effective targeting options to reach your ideal customer base. Learn how to manage your campaigns strategically, optimising bids and budgets for peak performance. We’ll also expose the hidden pitfalls that can drain your advertising budget, empowering you to navigate the platform efficiently.
By the end of this session, you’ll be equipped with a winning formula to generate a steady stream of qualified leads through Google Ads and Performance Max, propelling your business growth to new heights.

Additional information:

Photography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials, including on our website and social media platforms.

If you do not wish to be photographed, please let us know upon arrival, or inform the event team in the room. By attending, you are consenting to potentially appear in photographs unless otherwise stated.

Dietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements, please email rhiannon@betteragency.co.uk.

GDPR: By registering for this event, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.