How to Know What to Charge

Welcome to the Small Business Saturday Webinar Programme! Join us as we gear up for Small Business Saturday on 6th December with our series of free, virtual webinars designed to help small businesses grow.

Each webinar is hosted by successful small business owners and recorded for later viewing.

Attend 10 sessions, and receive a free gift from us!

Pricing your products or services can be one of the toughest parts of running a business, but getting it right is essential for success. Caroline Cookson will guide you through the key factors that influence what you should charge, giving you clarity on how to price with purpose, reflect your value, and build a business that’s both profitable and sustainable.

You will learn:

– How to set the right price

– understanding your value to customers, positioning against competitors, and balancing profit with volume while ensuring the price reflects your brand and consumer perception.

– How to adjust prices effectively – knowing when and how to increase or decrease prices, factoring in elasticity, competitive gaps, communication strategies, and the financial impact.

– How and when to discount strategically

– using promotions to achieve clear objectives (trial, volume, profit) while protecting margins and learning from data to refine pricing decisions.

Sign up for more webinars in this series here: https://smallbusinesssaturdayuk.com/the-tour