From idea to clarity: Define what your business stands for

This is the first session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

To stand out as a small business owner or consultant, you need more than a great offer. You need a clear value proposition that shows exactly why you’re the right choice.

In this session, Rob Boliver will help you uncover what truly sets you apart.

You’ll move from a messy brain-dump of ideas to a clear, confident brand identity using a simple, practical process.

You’ll also learn how to use Canva Whiteboards to brainstorm, organise and shape your brand visually and strategically.

By the end, your founder story won’t just be a bio, but a narrative that attracts your ideal audience.

Topics covered in this session

• Why branding matters for founders in 2026

• How to use Canva to brainstorm, “moodboard” and shape your brand visually

• How to develop a founder story and clear niche that feels right for you

About the speaker

Rob Boliver is a Canva Verified Expert, Design Engineer and Technical Artist AI based in Galway, Ireland. With over 585,000 YouTube subscribers and a course platform (UniCanva) with more than 11,000 students, Rob has spent years helping founders, entrepreneurs and small business owners build brands that actually feel like them.

He specialises in making the brand-building process practical and visual, using tools like Canva to help people move from scattered ideas to a clear, confident identity. His work sits at the intersection of design, AI and online business, and he collaborates with global tech companies on AI-driven design experiences.

Rob is known for breaking down complex creative processes into simple, actionable steps that anyone can follow, whether they are just starting out or looking to sharpen a brand they have been building for years.

If you have any questions you’d like Rob to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK’s most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.