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Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
March 3 @ 3:00 pm - 4:30 pm
Free
This follow-up session dives deeper into advanced marketing strategies, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics, improve efficiency, and scale operations. It will provide attendees with actionable insights into optimising campaign performance, creating hyper-personalised customer experiences, and staying ahead of emerging trends in marketing technology.
Topics covered include:
- Recap: Key Takeaways from the First Session
- Advanced SEO and content optimisation
- AI-driven content strategies for better ranking and engagement.
- Predictive SEO: Leveraging data to anticipate trends and adjust content.
- Voice search and its impact on SME marketing strategies.
- Advanced audience targeting and segmentation techniques.
- A/B testing for ad copy, visuals, and CTAs.
- Collecting and analysing customer data to tailor marketing efforts.
- AI-powered tools for creating personalised recommendations and offers.
- Case studies on successful SMB personalisation strategies.
- The importance of a seamless customer journey across platforms.
- Integrating social media, email, and e-commerce for better results.
- How AI can predict customer behavior and optimise decision-making.
- Workflow automation tools to save time and reduce manual efforts.
- Using predictive analytics to forecast trends and allocate resources effectively.
- Identifying the right KPIs for SMB marketing campaigns.
- Advanced tools for tracking performance (e.g., Google Analytics 4, SEMrush, AWR).
- Preparing for the future: Keeping marketing strategies agile.
The session is part 2 of 2 sessions.
The sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions.
More about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works!
“With over 10 years’ worth of experience in the marketing industry, I’ve had the pleasure of working in various roles, including magazine editor, content marketer, outreach manager and managing director. What’s more, I’m lucky to have worked in both agency and in-house positions, which has given me a great understanding of how both sides work.“
Anna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
