Strategies for Successful Email Marketing
April 15 @ 9:30 am - 12:00 pm
£35.00
Learn how email marketing can help your business grow.
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.
In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:
- Get started in collecting data
- Creating emails that connect with your audience
- Share updates, offers, or stories that keep people interested
- Use easy tools to send and track your emails
By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.
What You’ll Learn:
- Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.
- The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.
- Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.
- Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.
- The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.
- Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.