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SUMMARY:A Guide to Developing your Strategy for Social Media Workshop
DESCRIPTION:Do you have a Social Media Strategy for your business? \nKnowing where to start when creating a social media strategy to drive impact and help your campaigns succeed can feel a bit daunting\, especially if it is new to you. Whatever the size of your organisation or your team\, a strategy and pre-set objectives are essential. Without that\, anything you post can be a drop in the social media ocean. \nJoin us for an informative and practical workshop which will help you set objectives\, develop a strategy\, and build a social media guidebook that everyone in your organisation can use for many years to come. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Social media objectives – what are yours and how can you implement them?\n•    Setting your tone\, voice and content guidelines\n•    Developing a strategy\n•    Creating a social media guidebook\n•    Calendars and milestones\n•    Reports and analysis\n•    A chance to share your own experiences and learn from others. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho should attend?\nThis training is for staff who have responsibility for social media as part of their role and have a good knowledge of social media and how to use it\, but need help in developing a longer-term strategy\, objectives\, and goals. \nWhat’s included? \n\nThe workshop lasts for 2 hours but further time is available at the end for any outstanding questions or queries.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 2 September 2025  10.00am to 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-developing-your-strategy-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Social Media,Zoom
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DTSTART;TZID=UTC:20250902T100000
DTEND;TZID=UTC:20250902T123000
DTSTAMP:20260512T162910
CREATED:20250829T093659Z
LAST-MODIFIED:20250829T093659Z
UID:1522-1756807200-1756816200@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, we dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nEvent details:\nTime: 10am – 12:30pm \nLocation: Online (ZOOM) \nCost: £35pp \nIn this power-packed session\, we will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs\n\n\nGet ready for an immersive learning experience that will transform the way you approach marketing strategy! \n\nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250910T100000
DTEND;TZID=UTC:20250910T113000
DTSTAMP:20260512T162910
CREATED:20250812T095921Z
LAST-MODIFIED:20250812T095921Z
UID:1476-1757498400-1757503800@www.launchpadsouthend.co.uk
SUMMARY:September Virtual Networking
DESCRIPTION:Level Up Your Network at Our Virtual Networking Session \nTake your professional connections to new heights – all from the comfort of your desk! Join industry leaders\, exchange valuable insights\, and form meaningful relationships at our next Virtual Networking session. \nThis interactive and informal experience makes connecting easy and enjoyable\, offering the chance to engage with a diverse range of professionals – many you might not have encountered otherwise. With dynamic breakout rooms\, you’ll reconnect with familiar faces and create new partnerships that could drive your career or business forward. \nGet ready to meet inspiring professionals\, dive into insightful conversations\, and expand your network like never before. Don’t miss out – secure your spot today! \nDate:   Wednesday 10 September 10.00am to 11.30am \nPlatform:   Zoom\nCost:   FREE for Members Non-Members £35.00 + VAT\nOnly TWO attendees per company \nAgenda \n9.50am – Sign into Zoom Meeting\n10.00am – Welcome introduction from a Client Relationship Manager\n10.05am – Networking\n11.30am – Meeting finishes
URL:https://www.launchpadsouthend.co.uk/event/september-virtual-networking/
LOCATION:Zoom
CATEGORIES:Networking
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250915T120000
DTEND;TZID=UTC:20250915T123000
DTSTAMP:20260512T162910
CREATED:20250911T092621Z
LAST-MODIFIED:20250911T092621Z
UID:1542-1757937600-1757939400@www.launchpadsouthend.co.uk
SUMMARY:Lunch and Learn: Five steps to using AI authentically
DESCRIPTION:Artificial intelligence (AI) is everywhere\, but are you telling your clients and customers you’re using it? \nTransparency and authenticity are key when implementing AI within your business or workflows. Whether you’re using it to save time\, create content or win work\, Natalie Luckham covers the key steps to consider when implementing or scaling up your use of use. \nTopics covered in this session\n\nHow to crafting a transparency statement and why it’s key\n\n\nHow to make sure your content looks and sounds like you\n\n\nHow to have conversations with customers about AI\n\nAbout the speaker\nAs owner of award-winning B Corp social media management and training firm Naturally Social\, Natalie Luckham has poured her expertise into hundreds of businesses since 2015. \nPreviously named the UK’s number 1 social media adviser\, she gained her CIM Level 6 Award in AI marketing in January 2024 and is a certified AI trainer. She’s now on a mission to show other people how AI can transform their business\, while upskilling the marketers and freelancers of the future. \nIf you have any questions you’d like Natalie to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————– \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/lunch-and-learn-five-steps-to-using-ai-authentically/
LOCATION:Zoom
CATEGORIES:AI,Learning and development
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DTSTART;TZID=UTC:20250917T130000
DTEND;TZID=UTC:20250917T150000
DTSTAMP:20260512T162910
CREATED:20250911T092409Z
LAST-MODIFIED:20250911T092409Z
UID:1544-1758114000-1758121200@www.launchpadsouthend.co.uk
SUMMARY:Tech Hub bootcamp: AI\, reporting and the future of digital tax
DESCRIPTION:In these two Tech Hub bootcamps\, we’re joined by Jonathan Dowden and Chris Downing\, two industry experts from Sage. They’ll provide practical advice for small business owners on financial reporting and Making Tax Digital (MTD). \n\n1pm to 2pm | Financial reporting with Jonathan Dowden \n\nFind out how to become more confident in your financial reporting – with a focus on using AI to help you\nGet a demo of Sage tools that will support your reporting\nAsk Jonathan any questions you might have in a Q&A\n\n2pm to 3pm | Making Tax Digital with Chris Downing \n\nGet up to speed on MTD: Understand how the law will affect your practice or business\, the services you offer and how to effectively communicate your plan.\nSimplify financial admin: Discover practical ways to manage digital records and reduce manual work.\nExplore the future of finance: See how Sage Copilot\, a new AI-powered tool\, can help streamline your workflow and transform your approach to accounting.\nAsk Chris any questions you might have in a Q&A\n\n——————————– \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Tech Hub\nA collaboration between Google and Sage and built by Enterprise Nation\, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.
URL:https://www.launchpadsouthend.co.uk/event/tech-hub-bootcamp-ai-reporting-and-the-future-of-digital-tax/
LOCATION:Zoom
CATEGORIES:AI,Learning and development
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