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DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T130000
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SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-6/
LOCATION:Online
CATEGORIES:Social Media
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260514T100000
DTEND;TZID=UTC:20260514T110000
DTSTAMP:20260501T131809
CREATED:20260430T082808Z
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UID:1954-1778752800-1778756400@www.launchpadsouthend.co.uk
SUMMARY:Your Phone is a Film Studio: Using Short Video to Grow Your Business
DESCRIPTION:Your smartphone is more powerful than a camera crew – you just need to know how to use it! In this session\, join experts Garry Lee and James Adam\, BT and Small Business Britain show you exactly how to create short videos that stop the scroll and turn viewers into customers.\n\n\n\n\n\n\nYou’ll learn how to:\n\n– Film and edit content that looks polished and professional\n– using only your phone\n– Know which platforms your videos should be on and how to tailor your content for each one\n– Build a simple\, repeatable video habit that keeps your business visible and growing.\n\n\n\n\n\n\nAbout Gary and James: James and Garry believe in ruthlessly efficient marketing for small businesses. They don’t like to waste one second or one pound more than is needed. Both have over 20 years’ experience in marketing\, brand\, data and user experience. They have run businesses that serviced clients like Sainsburys\, Skype\, JD Sports and JCB\, but came together in 2020 to form Thirty Three Percent\, with the vision of bringing big brand marketing to small business. They firmly believe that small businesses can not only compete but thrive against the big brands by translating marketing best practice for small business.\n\n\n\n\n\n\nAbout Amy (guest expert from BT) Amy Johnston is a Social Media Manager with 5+ years of experience building and managing social media strategies designed to increase engagement and elevate brand presence. Her approach combines data‑led decision making\, creative content planning\, and trend awareness to optimise campaigns across Instagram\, TikTok\, YouTube\, Facebook\, and LinkedIn.\n\n\n\n\n\n\nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/your-phone-is-a-film-studio-using-short-video-to-grow-your-business/
LOCATION:online workshop
CATEGORIES:Learning and development,Social Media
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DTSTART;TZID=UTC:20260519T100000
DTEND;TZID=UTC:20260519T130000
DTSTAMP:20260501T131809
CREATED:20260401T104946Z
LAST-MODIFIED:20260401T104946Z
UID:1873-1779184800-1779195600@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/
LOCATION:Online
CATEGORIES:Social Media
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