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BEGIN:VEVENT
DTSTART;TZID=UTC:20260512T120000
DTEND;TZID=UTC:20260512T123000
DTSTAMP:20260512T172419
CREATED:20260417T125233Z
LAST-MODIFIED:20260417T125233Z
UID:1906-1778587200-1778589000@www.launchpadsouthend.co.uk
SUMMARY:Build a magnetic brand: Turn clarity into marketing assets
DESCRIPTION:Learn how to use Canva to turn your brand positioning into a polished\, consistent visual identity. \n\n\n\n\nThis is the second session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nToday\, you don’t need an expensive branding agency or a full-time design team to build a brand that gets attention. \nIn this session\, Sydney Sam will break down the essential visual assets every founder needs\, from high-impact imagery to social templates that stop people scrolling. \nYou’ll learn how to use Canva to turn your brand positioning into a polished\, consistent visual identity. From smart templates to a refined brand kit – including your logo\, colours\, fonts and imagery – you’ll discover how to create content that looks premium\, without the premium price tag. \nBy the end\, you’ll be designing “thumb-stopping” content that feels aligned\, professional and true to your brand. \nTopics covered in this session\n\nHow to translate your brand positioning into professional visual assets\n\n\nWhere to start creating polished content in Canva using smart templates and a cohesive brand kit\n\n\nPractical Canva hacks to achieve a premium aesthetic without the agency price tag\n\nAbout the speaker\nSydney is a global brand strategist\, an entrepreneur and a venture-building advisor with 15 years of experience helping founders across Africa\, the UK and the US turn early ideas into revenue engines\, iconic brands and resilient teams. \nHe’s widely regarded for his ability to blend clear strategy\, creative execution and founder development into practical systems that accelerate growth. \nSydney supports business founders through one-on-one coaching\, accelerator mentorship\, venture training and hands-on brand execution through his creative-tech platform Workspace Global. \nIf you have any questions you’d like Sydney to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/build-a-magnetic-brand-turn-clarity-into-marketing-assets/
LOCATION:Online
CATEGORIES:Learning and development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T110000
DTSTAMP:20260512T172419
CREATED:20260507T123453Z
LAST-MODIFIED:20260507T123453Z
UID:1964-1778666400-1778670000@www.launchpadsouthend.co.uk
SUMMARY:Mastering Your Website Performance
DESCRIPTION:Website Performance is a practical webinar focused on how to assess\, diagnose\, and improve how well a website performs — from both a technical and SEO perspective. \n  \nJoin us and our members dotcraft Ltd for this informative session\, where they’ll walk you through; \n  \n\nproven ways to surface performance issues (speed\, Core Web Vitals\, crawlability\, indexing\, and on-page efficiency)\nshare a clear framework for prioritising fixes\nhighlight quick wins that can deliver immediate impact.\n\n  \nYou’ll leave with top tips\, actionable next steps\, and a checklist of improvements to boost user experience\, search visibility\, and conversions. \nDate:   Wednesday 13 May 10.00am – 11.00am \nVirtual: Zoom Platform\nCost to attend: Free for Members and Non-Members £25.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/mastering-your-website-performance/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/05/dotcraft-Event-Images-2026-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T130000
DTSTAMP:20260512T172419
CREATED:20260331T140356Z
LAST-MODIFIED:20260331T140547Z
UID:1865-1778666400-1778677200@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-6/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-4-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T120000
DTEND;TZID=UTC:20260513T123000
DTSTAMP:20260512T172419
CREATED:20260417T131303Z
LAST-MODIFIED:20260417T131303Z
UID:1908-1778673600-1778675400@www.launchpadsouthend.co.uk
SUMMARY:From idea to impact: Build campaigns that stand out
DESCRIPTION:Learn how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \n\n\n\n\nThis is the third session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nIn a crowded marketplace\, a brand’s strategy is only as strong as its execution. It’s time to move beyond one-off posts that drain your energy and start thinking on a campaign level. \nIn this session\, Martha Keith will show you how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \nYou’ll learn how to create cohesive campaigns that work across social\, email and even physical touchpoints\, so your brand shows up consistently wherever your audience is. \nWhether you’re launching a product or a service\, you’ll discover how to make your marketing feel less like isolated content and more like a connected experience people will remember. \nTopics covered in this session\n\nHow to move from one-off posts to 360-degree campaigns that drive results\n\n\nHow to create content that connects across social media and email\n\n\nA simple framework for designing creative that stops people scrolling and captures attention fast\n\nAbout the speaker\nMartha is the founder and CEO of Martha Brook\, a personalised stationery and lifestyle brand that has grown into a global e-commerce success. \nShe knows first-hand what it takes to build a brand from scratch using digital tools\, from design and content creation\, to marketing and selling online. \nIn 2024\, she founded Business Secrets Club\, a community of 135\,000 small business owners\, where she shares practical guidance on marketing\, strategy and growth. \nShe is a member of the British Library Advisory Council and an Ambassador for the Business & IP Centre. \nIf you have any questions you’d like Martha to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/from-idea-to-impact-build-campaigns-that-stand-out/
LOCATION:Online
CATEGORIES:Learning and development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260514T100000
DTEND;TZID=UTC:20260514T110000
DTSTAMP:20260512T172419
CREATED:20260430T082808Z
LAST-MODIFIED:20260430T082808Z
UID:1954-1778752800-1778756400@www.launchpadsouthend.co.uk
SUMMARY:Your Phone is a Film Studio: Using Short Video to Grow Your Business
DESCRIPTION:Your smartphone is more powerful than a camera crew – you just need to know how to use it! In this session\, join experts Garry Lee and James Adam\, BT and Small Business Britain show you exactly how to create short videos that stop the scroll and turn viewers into customers.\n\n\n\n\n\n\nYou’ll learn how to:\n\n– Film and edit content that looks polished and professional\n– using only your phone\n– Know which platforms your videos should be on and how to tailor your content for each one\n– Build a simple\, repeatable video habit that keeps your business visible and growing.\n\n\n\n\n\n\nAbout Gary and James: James and Garry believe in ruthlessly efficient marketing for small businesses. They don’t like to waste one second or one pound more than is needed. Both have over 20 years’ experience in marketing\, brand\, data and user experience. They have run businesses that serviced clients like Sainsburys\, Skype\, JD Sports and JCB\, but came together in 2020 to form Thirty Three Percent\, with the vision of bringing big brand marketing to small business. They firmly believe that small businesses can not only compete but thrive against the big brands by translating marketing best practice for small business.\n\n\n\n\n\n\nAbout Amy (guest expert from BT) Amy Johnston is a Social Media Manager with 5+ years of experience building and managing social media strategies designed to increase engagement and elevate brand presence. Her approach combines data‑led decision making\, creative content planning\, and trend awareness to optimise campaigns across Instagram\, TikTok\, YouTube\, Facebook\, and LinkedIn.\n\n\n\n\n\n\nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/your-phone-is-a-film-studio-using-short-video-to-grow-your-business/
LOCATION:online workshop
CATEGORIES:Learning and development,Social Media
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/43af1586-c92b-4c17-a80e-7df26d9ccb9e.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260515T120000
DTEND;TZID=UTC:20260515T123000
DTSTAMP:20260512T172419
CREATED:20260417T131959Z
LAST-MODIFIED:20260417T131959Z
UID:1911-1778846400-1778848200@www.launchpadsouthend.co.uk
SUMMARY:Bootstrapped but beautiful: turn your brand into sales
DESCRIPTION:Explore how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic and sustainable. \n\n\n\n\nThis is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help UK founders sharpen their marketing\, build stronger brands\, and grow with confidence. Expect practical guidance\, fresh ideas\, and tools you can put into action straight away. \nIn this fireside chat\, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions. The conversation will explore how to optimise your key digital touchpoints\, from your homepage to your checkout flow\, so your brand delivers a seamless\, high-quality customer experience. \nYou’ll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic\, sustainable\, and genuinely aligned with your brand. \nTopics covered in this session\n\nLearn how to design a customer journey that moves someone from a social post to a confirmed order\nDiscover practical ways to optimise your website or product pages to reduce friction and increase value\nUnderstand how to grow your revenue while maintaining a strong\, personal brand\n\nAbout the speakers\nAreej AbuAli is the founder of Women in Tech SEO\, a global community for marketers working at the intersection of marketing and technology. Since launching in 2019\, the community has grown to over 12\,000 members and 60\,000 followers worldwide\, connecting professionals through online groups\, mentorship programmes\, and conferences across the UK\, Europe\, and the USA. Based in London\, Areej is an international speaker\, a Google Women Techmakers Ambassador\, a UN Women UK Delegate\, and the author of Community Building for Marketers. \nFreddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO\, including five years at Amara\, building its SEO channel to over £10 million in annual revenue. Since going freelance in 2020\, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale\, which is trusted by SEOs at Lego\, Gymshark\, Target\, Adidas and more. \nIf you have any questions you’d like Areej and Freddie to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/bootstrapped-but-beautiful-turn-your-brand-into-sales/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/https___cdn.evbuc_.com_images_1181769195_496872984357_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T100000
DTEND;TZID=UTC:20260519T130000
DTSTAMP:20260512T172419
CREATED:20260401T104946Z
LAST-MODIFIED:20260401T104946Z
UID:1873-1779184800-1779195600@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260526T093000
DTEND;TZID=UTC:20260526T113000
DTSTAMP:20260512T172419
CREATED:20260401T123920Z
LAST-MODIFIED:20260401T123920Z
UID:1876-1779787800-1779795000@www.launchpadsouthend.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-5/
LOCATION:Online
CATEGORIES:Learning and development
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