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UID:1680-1767693600-1767704400@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Description\nNeed to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \n  \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \n  \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n 
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Zoom
CATEGORIES:Marketing,Zoom
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T100000
DTEND;TZID=UTC:20260113T120000
DTSTAMP:20260512T211829
CREATED:20251124T154024Z
LAST-MODIFIED:20251124T154024Z
UID:1667-1768298400-1768305600@www.launchpadsouthend.co.uk
SUMMARY:A Guide to Managing the Risks of Social Media Workshop
DESCRIPTION:Do you understand how to tackle the risks of Social Media?\nSocial media can be a powerful tool – but it also comes with risks. Every business of every size is vulnerable to online abuse\, misinformation and reputational damage. The more platforms you use\, the greater the potential for things to go wrong. \nThis practical and engaging session will help you understand your legal and safeguarding responsibilities\, and how to manage your online presence with confidence. You’ll learn how good moderation not only protects your organisation but also builds trust\, encourages engagement and strengthens your brand. \nLed by experienced trainers\, this course will equip you with the tools to create safe\, inclusive and value-led online spaces. It will be a mix of discussion\, theory and hands-on demonstration. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nModerating Facebook pages and groups\, including live moderation and banning users\nModeration tools across other social platforms including Instagram and X\nZoom moderation and how to manage meetings and webinars safely\nHow to respond to and manage reviews\, especially on Google and Facebook\nSetting a tone and policies that reflect your businesses’ values\nBalancing openness with safety in your online spaces\nUnderstanding the legal responsibilities around online activity\n\nThe session will also include a confidential Q&A – either in a group or one-to-one – where you can raise specific concerns or challenges you’ve faced. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment.\nWho Should Attend\nThis training is for all staff who have responsibility for what is posted on social media\, either as part of their daily role or because they are in a management or CEO position. For organisations with Boards\, it also is aimed at trustees with legal responsibilities. No prior knowledge is required\, although some experience of using the platforms will be helpful for the hands-on demonstrations. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 13 January 2026  10.00am – 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT\nPlease note: This event will not be recorded and any material will only be circulated to those that attend
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-managing-the-risks-of-social-media-workshop/
LOCATION:Online
CATEGORIES:Social Media
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DTSTART;TZID=UTC:20260114T100000
DTEND;TZID=UTC:20260114T120000
DTSTAMP:20260512T211829
CREATED:20251216T104048Z
LAST-MODIFIED:20251216T104048Z
UID:1689-1768384800-1768392000@www.launchpadsouthend.co.uk
SUMMARY:Online Digital Marketing Workshop
DESCRIPTION:Master the Skills to Thrive Online with this Digital Marketing Workshop\, presented by Heavyweight Digital.\n\n\n\n\nStep into the fast-paced world of digital marketing with this practical and insightful Digital Marketing Workshop online or in person in Braintree with our amazing Speaker Heavyweight Digital Ltd. \nWhether you’re launching a startup\, growing a brand\, or exploring a career in marketing\, this session will equip you with the tools and strategies needed to succeed in the digital age.
URL:https://www.launchpadsouthend.co.uk/event/online-digital-marketing-workshop/
LOCATION:online workshop
CATEGORIES:Marketing,Workshop
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DTSTART;TZID=UTC:20260114T100000
DTEND;TZID=UTC:20260114T120000
DTSTAMP:20260512T211829
CREATED:20260109T142145Z
LAST-MODIFIED:20260109T142820Z
UID:1698-1768384800-1768392000@www.launchpadsouthend.co.uk
SUMMARY:Online Digital Marketing Workshop
DESCRIPTION:Master the Skills to Thrive Online with this Digital Marketing Workshop\, presented by Heavyweight Digital.\n\n\n\nStep into the fast-paced world of digital marketing with this practical and insightful Digital Marketing Workshop online or in person in Braintree with our amazing Speaker Heavyweight Digital Ltd. \nThis workshop will provide an overview of four key digital marketing services that support business growth: \n\nGoogle Ads\nMeta Ads (Facebook & Instagram)\nSearch Engine Optimisation (SEO)\nOrganic Social Media\n\nFor each channel\, we will explain its purpose and how it can be used effectively within a marketing strategy. Attendees will see practical examples of ads\, posts\, and organic search listings\, alongside clear guidance on the typical investment required — including time\, budget\, or a combination of both. \nThe session will also include simple\, step-by-step guidance to help participants understand how to get started with each service\, enabling them to make informed decisions about where to focus their marketing efforts. \nThis workshop is ideal for business owners and entrepreneurs looking to improve their digital presence and choose the right marketing channels for their business.
URL:https://www.launchpadsouthend.co.uk/event/1698/
LOCATION:online workshop
CATEGORIES:Marketing,Workshop
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DTSTART;TZID=UTC:20260122T093000
DTEND;TZID=UTC:20260122T113000
DTSTAMP:20260512T211829
CREATED:20260109T154746Z
LAST-MODIFIED:20260109T154746Z
UID:1716-1769074200-1769081400@www.launchpadsouthend.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Description\nUse LinkedIn to expand your professional network\, attract new clients\, and create real business opportunities – all without feeling overwhelmed or unsure where to start. \n  \nFinding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \n  \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \n  \n\nEvent details:\n🕙Time: 09:30am – 11:30am \n📌Location: Online (ZOOM) \n💷Cost: £30pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-3/
LOCATION:Online
CATEGORIES:Social Media
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