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X-WR-CALDESC:Events for Launchpad Southend
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DTSTART;TZID=UTC:20250707T110000
DTEND;TZID=UTC:20250707T120000
DTSTAMP:20260513T021520
CREATED:20250703T104931Z
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UID:1396-1751886000-1751889600@www.launchpadsouthend.co.uk
SUMMARY:Managing social media channels on a budget
DESCRIPTION:Go from social media novice to social media ninja! Join us to learn how to increase your reach and grow your customers. \n\n\nWhat you’ll learn\n\n\nhow to create compelling content that not only engages\, but converts too\nthe role that emotions play in social media marketing\nhow to create content for international audiences without having to start new social media accounts\n\n\n\n\nDescription\n\nMaximise your online presence overseas without breaking the bank! \nThis hands-on session will provide practical tips and strategies to efficiently manage and grow your social media channels\, leveraging the key to success online. \nDesigned for both B2B and D2C businesses\, this workshop will help you to engage your audience\, create compelling content and measure your success\, all whilst thinking of your overseas audience and their journey to purchasing. \n\n\n\nSpeakers\n\nCharlie Garnham\nDigital Trade Adviser\, Department for Business and Trade \n\nCharlie loves talking about website UX\, international SEO\, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors\, agents or partners overseas. From handbags to security gates\, biogas converters to recruitment services\, Charlie supports all types of businesses with their export journey. In her spare time\, she enjoys long walks in her local area and enjoying good food in the South West.
URL:https://www.launchpadsouthend.co.uk/event/managing-social-media-channels-on-a-budget/
LOCATION:Online
CATEGORIES:Online Event,Social Media
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250707T140000
DTEND;TZID=UTC:20250707T150000
DTSTAMP:20260513T021520
CREATED:20250703T110520Z
LAST-MODIFIED:20250703T110520Z
UID:1400-1751896800-1751900400@www.launchpadsouthend.co.uk
SUMMARY:Build a digital marketing strategy to drive sales
DESCRIPTION:Join our Fuel your Business Growth: Digital Edge series\, in this session we will be exploring how to build a successful digital marketing strategy. \n\n\nWhat you’ll learn\n\n\nWhat marketing methods you should prioritise when budgets are limited\nUncover demand and gain actionable inspiration for campaigns\nIdentify sources of data and insight to build a confident digital marketing strategy\n\n\n\n\nDescription\n\nJoin this session to learn the core digital marketing methodologies to cost-effectively increase\, tap into and capitalise on demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences\, this session will have insights for B2C and B2B brands of all sizes. \n\n\n\nSpeakers\n\nMartin Calvert\nMarketing Director\, ICS-digital \n\nMartin Calvert is Marketing Director at ICS-digital\, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. \nMartin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO\, content\, PR\, product and much more.
URL:https://www.launchpadsouthend.co.uk/event/build-a-digital-marketing-strategy-to-drive-sales/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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DTSTART;TZID=UTC:20250707T140000
DTEND;TZID=UTC:20250707T150000
DTSTAMP:20260513T021520
CREATED:20250703T114716Z
LAST-MODIFIED:20250703T114716Z
UID:1405-1751896800-1751900400@www.launchpadsouthend.co.uk
SUMMARY:US Trade Tariffs Webinar
DESCRIPTION:Behind the Tariffs: What 2025 Means for Your Supply Chain & Customs Strategy \nRecent changes to US tariffs have created new challenges and considerations for UK businesses trading with the United States. If you are exporting goods into the US it is essential to understand how these updated tariffs may impact your supply chain\, pricing\, and compliance requirements. \nJoin our experts – Richard Bartlett from Export Unlocked (UK) and Angela Aaron\, Senior Compliance Director at KlearNow AI (US)\, for an in-depth look at: \n\nThe latest US Trade Tariffs\nThe evolving UK–US trade deal\nHow to stay tariff-savvy in a volatile trade environment\n\nWe will explore how to assess your exposure to supply chain disruption and implement smarter\, more resilient strategies.\nDate:  Monday 7 July  2.00pm – 3.00pm\nPlatform:  Zoom\nCost: FREE for Members   Non-Members £25.00 + VAT\nEnsure your business is prepared for the evolving trade landscape\, register now!
URL:https://www.launchpadsouthend.co.uk/event/us-trade-tariffs-webinar/
LOCATION:Zoom
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250708T100000
DTEND;TZID=UTC:20250708T130000
DTSTAMP:20260513T021520
CREATED:20250703T111454Z
LAST-MODIFIED:20250703T111454Z
UID:1402-1751968800-1751979600@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online! \n  \nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing. \nEvent details:\nTime: 10am – 1pm \nLocation: Online (ZOOM) \nCost: £35pp \nDuring this course\, we’ll cover:\n\n\nThe basics – understanding how marketing relates to social media and vice versa\n\n\n\n\nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels Facebook\, Instagram and LinkedIn\n\n\n\n\nFinding your customer online\, and identifying ways to connect with and reach them\n\n\n\n\nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed\n\n\n\n\nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more\n\n\n\n\nDeveloping a social media Strategy\n\n\n  \nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.  \n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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DTSTART;TZID=UTC:20250715T140000
DTEND;TZID=UTC:20250715T150000
DTSTAMP:20260513T021520
CREATED:20250703T111911Z
LAST-MODIFIED:20250703T111911Z
UID:1404-1752588000-1752591600@www.launchpadsouthend.co.uk
SUMMARY:Converting followers into customers
DESCRIPTION:What you’ll learn \n\n\n\n\nUnderstand how to structure your social media content to guide followers through the customer journey\nLearn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof\nDiscover how to leverage analytics and insights to refine your strategy and improve conversion rates\n\n\n\n\nDescription\n\nGrowing a social media following is one thing – turning those followers into paying customers is another. \nIn this session\, we’ll focus on practical strategies to move your audience from passive engagement to active conversion. \nYou’ll learn how to create content that drives action\, optimise your social channels for lead generation\, and use social proof to build trust and credibility. Walk away with clear\, actionable steps to turn your followers into loyal customers. \n\n\n\nSpeakers\n\nEdwina Mullins\nCo-owner and Director\, SocialB \n\nEdwina has 20 years’ experience delivering digital marketing strategies in technology\, manufacturing\, engineering\, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio\, as well as delivering consultancy\, strategy\, and training. Edwina also mentors the team\, sharing her wealth of hands on and strategic e
URL:https://www.launchpadsouthend.co.uk/event/converting-followers-into-customers/
LOCATION:Online
CATEGORIES:Learning and development,Social Media
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