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SUMMARY:Build a digital marketing strategy to drive sales
DESCRIPTION:Join our Fuel your Business Growth: Digital Edge series\, in this session we will be exploring how to build a successful digital marketing strategy. \n\n\nWhat you’ll learn\n\n\nWhat marketing methods you should prioritise when budgets are limited\nUncover demand and gain actionable inspiration for campaigns\nIdentify sources of data and insight to build a confident digital marketing strategy\n\n\n\n\nDescription\n\nJoin this session to learn the core digital marketing methodologies to cost-effectively increase\, tap into and capitalise on demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences\, this session will have insights for B2C and B2B brands of all sizes. \n\n\n\nSpeakers\n\nMartin Calvert\nMarketing Director\, ICS-digital \n\nMartin Calvert is Marketing Director at ICS-digital\, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. \nMartin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO\, content\, PR\, product and much more.
URL:https://www.launchpadsouthend.co.uk/event/build-a-digital-marketing-strategy-to-drive-sales/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online! \n  \nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing. \nEvent details:\nTime: 10am – 1pm \nLocation: Online (ZOOM) \nCost: £35pp \nDuring this course\, we’ll cover:\n\n\nThe basics – understanding how marketing relates to social media and vice versa\n\n\n\n\nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels Facebook\, Instagram and LinkedIn\n\n\n\n\nFinding your customer online\, and identifying ways to connect with and reach them\n\n\n\n\nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed\n\n\n\n\nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more\n\n\n\n\nDeveloping a social media Strategy\n\n\n  \nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.  \n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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