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DTSTART;TZID=UTC:20250611T100000
DTEND;TZID=UTC:20250611T120000
DTSTAMP:20260508T193047
CREATED:20250507T083907Z
LAST-MODIFIED:20250507T091934Z
UID:1317-1749636000-1749643200@www.launchpadsouthend.co.uk
SUMMARY:Search marketing: Building an action list to rank higher in Google
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nWant to see your website pages climb the Google rankings and attract more qualified leads? This session\, “Search Marketing: Building an Action List to Get a Page Ranking Higher in Google\,” is your one-stop shop for mastering the art of search engine optimisation (SEO). \nWe’ll embark on a journey to demystify the inner workings of Google’s search algorithms. You’ll learn how to conduct a comprehensive audit of your existing web pages\, identifying areas for improvement. We’ll equip you with the knowledge and tools to optimise your content for relevant keywords\, ensuring your target audience finds you easily. \nThis 90 minute session will delve into the factors Google considers when ranking websites\, empowering you to tailor your pages for maximum visibility. We’ll outline actionable steps to improve your page ranking\, with a strong focus on on-page optimisation.\nBy the end of this session\, you’ll be armed with a potent SEO action list\, ready to propel your website to the top of search results and generate more organic traffic. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/search-marketing-building-an-action-list-to-rank-higher-in-google/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/https___cdn.evbuc_.com_images_657931129_200291002984_1_original.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250613T093000
DTEND;TZID=UTC:20250613T130000
DTSTAMP:20260508T193047
CREATED:20250529T085827Z
LAST-MODIFIED:20250529T085827Z
UID:1356-1749807000-1749819600@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-june-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260508T193047
CREATED:20250507T090406Z
LAST-MODIFIED:20250507T091551Z
UID:1319-1750240800-1750248000@www.launchpadsouthend.co.uk
SUMMARY:Winning Business Leads with Google Ads and Performance Max
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nReady to unlock the lead generation potential of Google Ads and the cutting-edge Performance Max campaigns? This session\, “Search Marketing: Winning Business Leads with Google Ads and Performance Max\,” equips you with the latest strategies and tactics to dominate the digital advertising landscape. \nWe’ll delve into the ever-evolving world of Google Ads algorithms\, ensuring you stay ahead of the curve and maximise your return on investment (ROI). You’ll gain hands-on knowledge on setting up a Google Ads account\, navigating the platform with confidence. \nThe 90 minute session will explore the most effective targeting options to reach your ideal customer base. Learn how to manage your campaigns strategically\, optimising bids and budgets for peak performance. We’ll also expose the hidden pitfalls that can drain your advertising budget\, empowering you to navigate the platform efficiently.\nBy the end of this session\, you’ll be equipped with a winning formula to generate a steady stream of qualified leads through Google Ads and Performance Max\, propelling your business growth to new heights. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/winning-business-leads-with-google-ads-and-performance-max/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/https___cdn.evbuc_.com_images_657930589_200291002984_1_original-1.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T093000
DTEND;TZID=UTC:20250620T130000
DTSTAMP:20260508T193047
CREATED:20250529T090147Z
LAST-MODIFIED:20250529T090147Z
UID:1357-1750411800-1750424400@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-june-start-2/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T100000
DTEND;TZID=UTC:20250625T120000
DTSTAMP:20260508T193047
CREATED:20250507T090937Z
LAST-MODIFIED:20250507T091525Z
UID:1321-1750845600-1750852800@www.launchpadsouthend.co.uk
SUMMARY:Understanding data in GA4 and harnessing it for growth
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nFeeling lost in the world of Google Analytics 4 (GA4)? This session\, “Understanding Data in GA4 and harnessing it for growth” is your ultimate guide to navigating the powerful new analytics platform. \nWe’ll embark on a journey to demystify GA4\, exploring the fundamental changes from its predecessor\, Universal Analytics. You’ll gain a clear understanding of the new tracking methods and how they provide a more comprehensive view of user behavior across devices and platforms. \nThe 90-minute session will equip you with the knowledge and tools to confidently set up GA4 for your website. We’ll walk you through the process\, ensuring you capture the data that matters most for your business. \nBut data collection is just the beginning! We’ll delve into deciphering the wealth of information within GA4. Learn how to interpret the new data structure and unlock valuable insights into user engagement\, content performance\, and marketing campaign effectiveness.\nBy the end of this session\, you’ll be empowered to leverage the power of GA4 to make data-driven decisions and optimise your marketing strategies for success. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/understanding-data-in-ga4-and-harnessing-it-for-growth/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/https___cdn.evbuc_.com_images_657930269_200291002984_1_original.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250627T093000
DTEND;TZID=UTC:20250627T130000
DTSTAMP:20260508T193047
CREATED:20250529T093214Z
LAST-MODIFIED:20250529T093214Z
UID:1358-1751016600-1751029200@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Description\nCome join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-june-start-3/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original-1.jpeg
END:VEVENT
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