Essex Business Sales Accelerator - July Start
2025-07-04 09:30 - 2025-07-25 13:30 UTC | Launchpad Southend, Launchpad Airport Business Park, Rochford, SS4 1YH
Come join us for a series of 4 workshops, delivered in partnership with Sales Geek
The Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders, helping them attract more customers and increase revenue from their existing clientele.

The course is delivered across 4, half-day sessions, held over 4 weeks.

Overview:
Session 1 – July 4th 09:30 – 13:00
• Identify key attributes within yourselves that will help lead to success.
• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more.
• Utilise a simple structure to grab your prospect’s attention and begin to build rapport.
• Understand the importance of attention to detail.
• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques.

Session 2 – July 11th 09:30 – 13:00
• Understand the benefits of different types of questions.
• Use BANTA – a technique to identify the most effective questions to ask!
• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs.
• Identify and understand the use of ‘gold questions’ to pique interest.

Session 3 – July 18th 09:30 – 13:00
• CURE – Understanding what makes your service of value.
• Different types of value and how they can be used to negotiate with your customer.
• Create strongly defined features & benefits that match up to your relevant customer types.
• Bookend features and benefits to make them more effective.
• Revisit questioning to signpost essential features and benefits with ease.

Session 4 – July 25th 09:30 – 13:00
• Different questions to ask to assist with difficult objections.
• Different techniques you can use to handle objections.
• Know when closing begins in the sales process!
• Understand how to Trial Close
• 6 Geeky Closing Techniques
• Closing workshop

Time: 09:30 – 13:00
Dates: July 4th – July 25th
Location: Launchpad, Airport Business Park, Launchpad, Rochford, SS4 1YH

Please note it there is a maximum of 2 bookings per company.

This workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College.

Meet the Hosts:

Lisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally, authoring, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here, she is a Rugby playing, Mountain biking, Kayaking, Surfing, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle, riding a wave of success or just down to boogie the night away: Lisa’s got you covered.

Peter Nicol: Passionate about helping SMEs and Start-ups grow, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation, collaborating on their strategy, putting ideas into practice, winning a ‘Dream Account’, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global, multifunctional teams across Europe, North America and APAC.

***

This programme is funded through partnership between Backing Essex Business and South Essex College.

Backing Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county, promoting economic growth and creating jobs, by providing free business support, access to finance and training.

For more information visit https: www.backingessexbusiness.co.uk
Please click here to see the Backing Essex Business Privacy Policy
