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X-WR-CALDESC:Events for Launchpad Southend
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DTSTART;TZID=UTC:20250303T150000
DTEND;TZID=UTC:20250303T163000
DTSTAMP:20260417T043250
CREATED:20250213T152542Z
LAST-MODIFIED:20250213T152542Z
UID:1136-1741014000-1741019400@www.launchpadsouthend.co.uk
SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec2.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250305T100000
DTEND;TZID=UTC:20250305T113000
DTSTAMP:20260417T043250
CREATED:20250213T134825Z
LAST-MODIFIED:20250213T134825Z
UID:1132-1741168800-1741174200@www.launchpadsouthend.co.uk
SUMMARY:EEAT your way to the top of Google - An SEO strategy that works!
DESCRIPTION:This dynamic session is designed to help SMBs unlock the power of EEAT—Expertise\, Experience\, Authoritativeness\, and Trustworthiness—one of Google’s key ranking factors. Learn how adopting EEAT principles can transform your SEO strategy\, boost your search rankings\, and drive meaningful traffic to your website. \n\n\n\n\nTopics covered include: \n\nWhat is EEAT\, and why is it critical for your website’s search visibility?\nHow Google uses EEAT to evaluate and rank websites in search results.\nThe core components of EEAT and how to optimise for each: content quality\, credibility\, and transparency.\nSteps SMBs can take to align their website and content strategy with EEAT guidelines.\nWhy EEAT isn’t just an SEO tool—it’s also key to building trust with visitors.\nHow a focus on EEAT can convert organic traffic into leads and sales.\nPractical examples of businesses leveraging EEAT to outperform competitors.\nLessons learned and actionable insights from these success stories.\nStrategies to use EEAT as part of a broader digital marketing effort\nTips for staying ahead of the competition by maintaining high-quality\, authoritative content.\n\n\n\n\n\nBy the end of this session\, attendees will have a clear roadmap for implementing EEAT in their SEO strategy\, along with practical tips to improve their website’s performance. \n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/eeat-your-way-to-the-top-of-google-an-seo-strategy-that-works/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/https___cdn.evbuc_.com_images_945504813_252029756684_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250307T113000
DTEND;TZID=UTC:20250307T130000
DTSTAMP:20260417T043250
CREATED:20250213T111702Z
LAST-MODIFIED:20250213T111702Z
UID:1130-1741347000-1741352400@www.launchpadsouthend.co.uk
SUMMARY:How CRM adoption can increase sales!
DESCRIPTION:This 90-minute session is designed to help small and medium-sized businesses (SMBs) unlock the full potential of Customer Relationship Management (CRM) systems to drive sales growth. We’ll dive into the key strategies and actionable steps required to implement a successful CRM strategy. \nIn a small event with a maximum of 12 participants\, Anna will help you discover the power of your CRM! \n\n\n\n\nTopics covered include: \n\nWhy CRM adoption is crucial for increasing sales.\nHow CRM provides insights into customer behavior and optimises sales processes.\nBest practices for onboarding teams and ensuring user adoption.\nHow to integrate CRM systems with existing tools like accounting software\, marketing platforms\, and customer support systems.\nStreamlining data flow across departments to improve decision-making and collaboration.\nProven methods to encourage team buy-in and consistent usage.\nOvercoming common challenges SMEs face when adopting a CRM system.\nMeasuring the ROI of your CRM system.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nBy the end of this session\, attendees will have a clear understanding of how to implement a CRM strategy that aligns with your business goals\, ensures team engagement\, and drives measurable sales results. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/how-crm-adoption-can-increase-sales/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/https___cdn.evbuc_.com_images_945499653_252029756684_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250311T100000
DTEND;TZID=UTC:20250312T130000
DTSTAMP:20260417T043250
CREATED:20250113T143406Z
LAST-MODIFIED:20250113T143406Z
UID:1015-1741687200-1741784400@www.launchpadsouthend.co.uk
SUMMARY:Navigating the Business Landscape: from Start Up to SME
DESCRIPTION:Join us for an interactive workshop designed to help businesses at every stage of their journey\, from start-up to small-to-medium enterprises (SMEs). Whether you’re just getting started or looking to scale\, this webinar will equip you with the insights\, strategies\, and tools needed to thrive in today’s competitive market. \n  \nEvent details: \nDate: Tuesday 11th & Wednesday 12th March 2025 \nTime: 10:00am – 1:00pm \nLocation: Online (ZOOM) \nFor: Businesses based in Essex \n  \nNo matter where you are on your business journey\, this workshop will support you in navigating your: \nCompetitive Landscape: Understand how to identify your unique selling points (USPs) and differentiate yourself from competitors. \nBusiness Model Options: Explore innovative ways to optimize your revenue streams and enhance profitability. \nMarketing Effectiveness: Pinpoint the most effective channels for reaching your target audience and maximizing marketing ROI. \nScaling for Success: Learn how to create the right conditions to launch new products\, services\, and expand your business. \nUnlock the tools to navigate your business challenges and scale with confidence! \n  \nAbout the host: \nRoss Moran\, Business Advisory Manager \nOver two decades focusing on new venture creation and business transformation\, Ross has worked in multiple finance\, management\, and technology roles within small and large organisations. Implementing new business models and developing a deep understanding of how technology process improvements intersect with business lifecycles and ecosystems has given Ross a unique perspective on most aspects of business including market research\, new product development\, raising finance\, sales\, marketing\, and business transformation. \n\nThis workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. This workshop is available to businesses within Essex\, excluding Southend and Thurrock. \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/navigating-the-business-landscape-from-start-up-to-sme-2/
LOCATION:Online
CATEGORIES:Learning and development,Workshop
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/original-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T100000
DTEND;TZID=UTC:20250313T150000
DTSTAMP:20260417T043250
CREATED:20241017T213740Z
LAST-MODIFIED:20241017T213740Z
UID:875-1741860000-1741878000@www.launchpadsouthend.co.uk
SUMMARY:South Essex Business Expo
DESCRIPTION:The South Essex Business Expo 13th March 2025 \nWe are really pleased to announce a partnership with Global\, DS Group and Networking Essex\, we hope to achieve a bigger and better expo than last year at the Brentwood Centre on 13th March between 10am-3pm with 200 stands and 1000 visitors. \nThe expo will be promoted by all our partners to their databases\, social media\, newsletters and in the case of Global we’ll be on Heart radio again leading up to the event. We intend to make every business in Essex aware of the expo and make it a must attend event. \nThis event is open to all businesses of all sizes\, trades\, industries\, professions and sectors\, start ups and pre start ups with something for everyone. \nThe expo is free to attend with plenty of free parking at the Brentwood centre\, to book your place please visit www.networking-essex.co.uk and if you would like to exhibit\, please email aaron@networking-essex.co.uk
URL:https://www.launchpadsouthend.co.uk/event/south-essex-business-expo/
LOCATION:The Brentwood Centre\, Doddinghurst Road\, Pilgrims Hatch\, Essex\, CM15 9NN\, United Kingdom
CATEGORIES:Expo,Networking
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2024/10/https___cdn.evbuc_.com_images_853452229_251594471871_1_original.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250318T070000
DTEND;TZID=UTC:20250318T090000
DTSTAMP:20260417T043250
CREATED:20250305T094039Z
LAST-MODIFIED:20250305T094039Z
UID:1180-1742281200-1742288400@www.launchpadsouthend.co.uk
SUMMARY:Check out our Southend Business Networking Events schedule for 2025 We meet every other week from 7am till 9am at the Launchpad
DESCRIPTION:We love welcoming new faces! Non-members are invited to book a guest ticket and experience our meetings firsthand. You can visit up to three times before deciding to join EBN as a member—plenty of chances to connect\, collaborate\, and see if we’re the right fit for you!
URL:https://www.launchpadsouthend.co.uk/event/check-out-our-southend-business-networking-events-schedule-for-2025-we-meet-every-other-week-from-7am-till-9am-at-the-launchpad/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Networking
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/Picture1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250325T100000
DTEND;TZID=UTC:20250325T130000
DTSTAMP:20260417T043250
CREATED:20250213T093010Z
LAST-MODIFIED:20250213T093010Z
UID:1124-1742896800-1742907600@www.launchpadsouthend.co.uk
SUMMARY:Are you ready to win public sector tenders? With BIZphit
DESCRIPTION:Are you poised to seize opportunities in the public sector and elevate your business to new heights? Winning public sector tenders can be a transformative venture\, fuelling growth and stability for your business. Now is the time to assess your readiness and sharpen your strategies to become a leading contender for public sector tenders. \nSome of the areas below the workshop will cover. \n· Is tendering right for your business \n· Defining your business profile \n· Bid or no bid assessment \n· Time management for the tender process \nFamiliarising yourself with regulations\, compliance requirements\, and evaluation criteria specific to the public sector will provide you with the winning formula. By doing so\, you can tailor your proposals to meet the exact needs of the contracting authority\, demonstrating that you are not only a reliable partner but also a strategic asset. \nThe culmination of these efforts will position you as a formidable candidate ready to win public sector tenders and drive your business forward. \nAt the end of this workshop\, attendees will be better placed to understand the regulations and requirements to ensure they are ready to bid for public sector tenders.
URL:https://www.launchpadsouthend.co.uk/event/are-you-ready-to-win-public-sector-tenders-with-bizphit/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/https___cdn.evbuc_.com_images_958954003_14080922287_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250325T140000
DTEND;TZID=UTC:20250325T150000
DTSTAMP:20260417T043250
CREATED:20250129T144242Z
LAST-MODIFIED:20250129T144242Z
UID:1066-1742911200-1742914800@www.launchpadsouthend.co.uk
SUMMARY:Creating a content marketing strategy that converts
DESCRIPTION:Discover how to create a content marketing strategy that converts. \nIn this webinar\, Sally Day\, director of Saltoria Marketing\, will dive into creating effective content strategies\, from identifying target audiences to developing content calendars and measuring success. \nKey takeaways from this session: \n\nTips on how to create a simple and realistic content marketing plan\nAdvice on how to create a content calendar that works for you\nTips on creating impactful and original content\nHow to identify your ideal client and measure success\n\nSally runs Saltoria Marketing and is an Enterprise Nation adviser. Sally and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get. \n  \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
URL:https://www.launchpadsouthend.co.uk/event/creating-a-content-marketing-strategy-that-converts/
LOCATION:Webinar
CATEGORIES:Learning and development,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/Creating-a-content-marketing-strategy-that-converts.jpg
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