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X-WR-CALDESC:Events for Launchpad Southend
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DTSTART;TZID=UTC:20260616T100000
DTEND;TZID=UTC:20260616T120000
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SUMMARY:An Interactive Guide to Creating Content for Social Media
DESCRIPTION:Are you looking to create more engaging content across your social media channels?\nDo you want to know how to create standout graphics\, stunning imagery and compelling video? But are you also trying to do this while stretched for time and/or on a limited budget? \nOur experts in social media and creative content production at SRX Consultancy will teach you how to amplify your content\, with plenty of hands-on demonstrations via screen share. \nIt will give practical tips on using free tools such as Canva\, iMovie and ClipChamp – as well as showcasing some of the premium options available – showing both good and bad examples in order to help you get it right. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nWhy producing brand appropriate and high quality content is key.\nThe variations of social media content and posts you can include in your strategy\nThe importance of good high quality imagery and how to source it\nTop tips for photography\nAspect ratios and cropping across platforms\nCreating and editing images and graphics\nCreating and editing video\nCapturing and editing audio\nRecommended equipment to suit all budgets\nCommon mistakes to avoid\nBest practice across the board\n\n  \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \n\nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 16 June 2026  10.00am – 12.00pm \nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/an-interactive-guide-to-creating-content-for-social-media/
LOCATION:Online
CATEGORIES:Social Media
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DTSTART;TZID=UTC:20260617T110000
DTEND;TZID=UTC:20260617T120000
DTSTAMP:20260615T102533
CREATED:20260609T100932Z
LAST-MODIFIED:20260609T100932Z
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SUMMARY:Pricing for Profit (Without Losing Customers)
DESCRIPTION:Here’s an uncomfortable truth: your pricing isn’t just a number. It’s a signal. It tells customers what to think about you before they’ve even tried you. Join Small Business Britain\, Lloyds Bank Academy and Catherine Erdly for Pricing for Profit (Without Losing Customers) – a session that digs into the psychology and practicality of pricing for small businesses. Because the goal isn’t just to charge more. It’s to charge right – in a way that builds trust\, communicates value\, and quietly makes your business more attractive\, not less. \nYou will learn: \n– How to price confidently and profitably \n– Ways to communicate value to customers \n– Common pricing mistakes to avoid \nAbout Catherine: Small Business Britain are really excited to be partnering with the Lloyds Bank Academy on this comprehensive programme of webinars focused on offering support & expertise to small businesses during these difficult times. \nThese workshops range from financial management\, branding for business growth\, productivity hacks & stress management. The Lloyds Bank Academy is a free learning resource helping to upskill businesses on a variety of topics. From using social media to attract customers to staying safe from fraud\, these lessons can help improve your business – and they’re completely free!
URL:https://www.launchpadsouthend.co.uk/event/pricing-for-profit-without-losing-customers/
LOCATION:Online
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20260617T130000
DTEND;TZID=UTC:20260617T140000
DTSTAMP:20260615T102533
CREATED:20260609T101531Z
LAST-MODIFIED:20260609T101531Z
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SUMMARY:What to do When Cash Gets Tight
DESCRIPTION:When cash gets tight\, most small business owners do one of two things: panic or ignore it. Neither helps. Join Small Business Britain\, Lloyds Bank Academy and Claire Rulton for What to Do When Cash Gets Tight – a practical\, no-nonsense session on one of the most stressful realities of running a small business. Cash flow is not just a finance issue. It affects confidence\, decision-making and day-to-day operations. The good news is that with the right actions\, taken in the right order\, you can steady the ship more quickly than you might think. Come away with a clearer head\, practical ideas and a plan you can put into action straight away. \nYou will learn: \n– How to manage cash flow during challenging periods \n– Practical ways to reduce financial pressure \n– Steps to build greater business resilience \nAbout Claire Claire Rulton is Director of Addison Accounts & Training Ltd and works closely with small business owners to help them understand their finances\, improve cash flow and build stronger businesses. Known for her practical\, no-nonsense approach\, Claire makes financial information feel accessible and useful\, giving business owners the confidence to take control of their numbers and plan ahead. Small Business Britain are really excited to be partnering with the Lloyds Bank Academy on this comprehensive programme of webinars focused on offering support & expertise to small businesses during these difficult times. \nThese workshops range from financial management\, branding for business growth\, productivity hacks & stress management. The Lloyds Bank Academy is a free learning resource helping to upskill businesses on a variety of topics. From using social media to attract customers to staying safe from fraud\, these lessons can help improve your business – and they’re completely free!
URL:https://www.launchpadsouthend.co.uk/event/what-to-do-when-cash-gets-tight/
LOCATION:Online
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20260625T100000
DTEND;TZID=UTC:20260625T110000
DTSTAMP:20260615T102533
CREATED:20260528T101948Z
LAST-MODIFIED:20260528T101948Z
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SUMMARY:Mastering Your Website Performance
DESCRIPTION:Website Performance is a practical webinar focused on how to assess\, diagnose\, and improve how well a website performs — from both a technical and SEO perspective. \n  \nJoin us and our members dotcraft Ltd for this informative session\, where they’ll walk you through; \n  \n\nproven ways to surface performance issues (speed\, Core Web Vitals\, crawlability\, indexing\, and on-page efficiency)\nshare a clear framework for prioritising fixes\nhighlight quick wins that can deliver immediate impact.\n\n  \nYou’ll leave with top tips\, actionable next steps\, and a checklist of improvements to boost user experience\, search visibility\, and conversions. \nDate:   Thursday 25 June 10.00am – 11.00am \nVirtual: Zoom Platform\nCost to attend: Free for Members and Non-Members £25.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/mastering-your-website-performance-2/
LOCATION:Online
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20260714T100000
DTEND;TZID=UTC:20260714T130000
DTSTAMP:20260615T102533
CREATED:20260401T105050Z
LAST-MODIFIED:20260401T105050Z
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SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-3/
LOCATION:Online
CATEGORIES:Social Media
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