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DTSTART;TZID=UTC:20260303T100000
DTEND;TZID=UTC:20260303T120000
DTSTAMP:20260501T074242
CREATED:20260212T105753Z
LAST-MODIFIED:20260212T105753Z
UID:1772-1772532000-1772539200@www.launchpadsouthend.co.uk
SUMMARY:A Guide to Managing the Risks of Social Media Workshop
DESCRIPTION:Do you understand how to tackle the risks of Social Media? \n  \nSocial media can be a powerful tool – but it also comes with risks. Every business of every size is vulnerable to online abuse\, misinformation and reputational damage. The more platforms you use\, the greater the potential for things to go wrong. \nThis practical and engaging session will help you understand your legal and safeguarding responsibilities\, and how to manage your online presence with confidence. You’ll learn how good moderation not only protects your organisation but also builds trust\, encourages engagement and strengthens your brand. \nLed by experienced trainers\, this course will equip you with the tools to create safe\, inclusive and value-led online spaces. It will be a mix of discussion\, theory and hands-on demonstration. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nModerating Facebook pages and groups\, including live moderation and banning users\nModeration tools across other social platforms including Instagram and X\nZoom moderation and how to manage meetings and webinars safely\nHow to respond to and manage reviews\, especially on Google and Facebook\nSetting a tone and policies that reflect your businesses’ values Balancing openness with safety in your online spaces\nUnderstanding the legal responsibilities around online activity\n\n  \nThe session will also include a confidential Q&A – either in a group or one-to-one – where you can raise specific concerns or challenges you’ve faced. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment.\nWho Should Attend\nThis training is for all staff who have responsibility for what is posted on social media\, either as part of their daily role or because they are in a management or CEO position. For organisations with Boards\, it also is aimed at trustees with legal responsibilities. No prior knowledge is required\, although some experience of using the platforms will be helpful for the hands-on demonstrations. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 3 March 2026  10.00am – 12.00pm \nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-managing-the-risks-of-social-media-workshop-2/
LOCATION:Online
CATEGORIES:Learning and development,Social Media
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260303T100000
DTEND;TZID=UTC:20260303T130000
DTSTAMP:20260501T074242
CREATED:20260109T152331Z
LAST-MODIFIED:20260109T152331Z
UID:1712-1772532000-1772542800@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Description\nNeed to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \n  \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \n  \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-4/
LOCATION:Online
CATEGORIES:Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260303T100000
DTEND;TZID=UTC:20260303T130000
DTSTAMP:20260501T074242
CREATED:20260202T143442Z
LAST-MODIFIED:20260202T143442Z
UID:1759-1772532000-1772542800@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \n  \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \n  \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n\nPrivacy Notice\nBy registering for this event\, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-5/
LOCATION:Online
CATEGORIES:Marketing,Online Event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260305T100000
DTEND;TZID=UTC:20260326T110000
DTSTAMP:20260501T074242
CREATED:20260202T144555Z
LAST-MODIFIED:20260202T144555Z
UID:1761-1772704800-1774522800@www.launchpadsouthend.co.uk
SUMMARY:Bot Up Your Business - Marketing Programme Registration
DESCRIPTION:Small Business Britain is thrilled to deliver the Bot Up Your Business programme\, supported by BT Group\, to help small business owners learn how AI can be their marketing ally. Through practical training designed to tackle real-world business challenges\, you’ll learn how AI can improve content creation\, strengthen copywriting\, and enhance social media campaigns. \nJoin us to sharpen your AI skills and help your business grow! \nCourse dates \n  \n\nModule 1 – 5th March (10am – 11am)\nModule 2 – 12th March (10am – 11am)\nModule 3 – 19th March (10am – 11am)\nModule 4 – 26th March (10am – 11am)\n\n\nA special thanks to BT Group for partnering with us on this programme.
URL:https://www.launchpadsouthend.co.uk/event/bot-up-your-business-marketing-programme-registration/
LOCATION:Online
CATEGORIES:Marketing,Online Event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260309T120000
DTEND;TZID=UTC:20260309T123000
DTSTAMP:20260501T074242
CREATED:20260212T104842Z
LAST-MODIFIED:20260212T104842Z
UID:1770-1773057600-1773059400@www.launchpadsouthend.co.uk
SUMMARY:Tackling late payments and getting money moving | Lunch and Learn
DESCRIPTION:In this Lunch and Learn\, the team from the UK’s Office of the Small Business Commissioner (OSBC) will explain the free support they can provide for small businesses who are dealing with late payments. \nThey’ll also discuss the Fair Payment Code and its role in building a culture of prompt payment across the UK\, and share top tips for protecting your business against the challenge of payments not arriving on time. \nTopics covered in this session\n\nHow the SBC can help you get paid\n\n\nHow to champion prompt payments with the Fair Payment Code\n\n\nTop tips to protect your business against late payment\n\nAbout the speakers\nThe Office of the Small Business Commissioner (OSBC) is an independent public body established by Government under the Enterprise Act 2016 to tackle overdue payments and unfavourable payment practices in the private sector. \nIt supports small businesses to get paid quickly and on time\, influences large businesses to improve payment times to suppliers and works with all business to raise payment practice standards across the UK. \nThe OSBC has a statutory duty to review enquiries and investigate formal complaints made by small businesses regarding late and overdue payments\, as well as providing advice and support on issues relating to overdue payments and payment practices in the private sector. \nIt undertakes a range of activity to improve outcomes for small businesses and works across Government\, and with partners in the private and third sector\, to raise awareness of the impact of overdue payments and unfair payment practices. \nIf you have any questions you’d like the OSBC team to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/tackling-late-payments-and-getting-money-moving-lunch-and-learn/
LOCATION:Online
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260310T130000
DTEND;TZID=UTC:20260310T143000
DTSTAMP:20260501T074242
CREATED:20260109T153829Z
LAST-MODIFIED:20260109T154142Z
UID:1714-1773147600-1773153000@www.launchpadsouthend.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:Description\nLearn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software\, with this beginners guide to using Canva! \n  \nStruggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!) \n  \nIn this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform\, design with purpose and ease\, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end\, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience\, put your best foot forward\, and unlock new possibilities for your marketing! \n  \n\nWhat You’ll Learn:\n\n\nGetting Started with Canva: Understand how to sign up\, set up your account\, and navigate the platform’s interface.\n\n\n\n\nCreating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit\, including logos\, colours\, and fonts.\n\n\n\n\nDesigning Graphics: Discover how to create various graphics\, from social media posts to posters\, using Canva’s templates and tools.\n\n\n\n\nResizing Designs: Master the art of resizing your designs to fit different platforms and purposes\, ensuring consistency across all your materials.\n\n\n\n\nPractical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign\, and get the guidance from an expert on how to use the platform for your own business.\n\n\n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \n  \nKerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualize and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/using-canva-to-create-content-4/
LOCATION:Online
CATEGORIES:Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T093000
DTEND;TZID=UTC:20260312T133000
DTSTAMP:20260501T074242
CREATED:20260304T101315Z
LAST-MODIFIED:20260304T101315Z
UID:1803-1773307800-1773322200@www.launchpadsouthend.co.uk
SUMMARY:Strengthening Cybersecurity Across Essex & Suffolk
DESCRIPTION:Discover the impact of the Cyber Innovate to Elevate programme from Freeport East and the University of Essex. \n\n\n\n\nJoin us for a special event to hear first-hand how local businesses have strengthened their cyber resilience as we bring together businesses\, innovators and cybersecurity experts from across Essex and Suffolk.\nDiscover the impact and success of the Cyber Innovate to Elevate programme\, as we celebrate the businesses and organisations who’ve taken part and the collaborative projects that have emerged. \nThroughout the event\, hosted in partnership between Freeport East and the University of Essex\, you’ll have the opportunity to: \n\nDiscover how expert support has helped businesses elevate their cybersecurity\nLearn from inspiring project case studies designed to spark new thinking\nGain practical\, accessible advice from cybersecurity specialists to help you strengthen your own cyber resilience\nConnect and network with peers\, researchers\, and industry partners shaping the future of cybersecurity in our region\n\nWhether you’ve been part of the programme already or are simply looking to begin or enhance your own cybersecurity journey\, you’ll leave equipped with insights\, inspiration and support to take your next steps with confidence. \nReserve your place today. \n\n\n\n\n\n\n\n\n\n09:30 – 10:00: Arrivals\, refreshments and networking \n10:00 – 10:10: Welcome & introductions | Daniel Hewlett\, Corporate Partnership Manager\, University of Essex \n10:10 – 10:20: From Insight to Impact: How Cyber Innovate to Elevate is enhancing cybersecurity in our region | Simon Papworth\, Strategy & Policy Manager\, Freeport East & Daniel Hewlett\, University of Essex \n10:20 – 10:30: DSIT – Supporting UK cyber growth and innovation | Jessica Harper\, Department of Science\, Innovation and Technology (DSIT) \n10:30 – 10:40: Case study (to be announced soon) \n10:40 – 10:50: Introducing iTeams: How to innovate with the cybersecurity experts of tomorrow\, today | Andy Mew\, Head of Essex Startups\, University of Essex \n10:50 – 11:20: BREAK | Networking and iTeams project showcase \n11:20 – 11:35: Building cybersecurity resilience: Essential steps for SMEs | Marta Fernandez de Arroyabe\, Deputy Director of the Institute for Analytics and Data Science (IADS) & Reader at Essex Business School\, University of Essex \n11:35 – 11:55: Panel Discussion & Q&A: Lessons in building cybersecurity resilience in SMEs | Chaired by Holly Leonard\, Head of Business Engagement\, University of Essex\, joined by representatives from Curtis Machine Tools\, Bows and Arrows and Portable Space – companies who participated in the Cyber Innovate to Elevate programme. \n11:55 – 12:05: Supporting your future cybersecurity plans: \n\nOpportunities from Freeport East | Simon Papworth\nOpportunities from the University of Essex | Daniel Hewlett\n\n12:05 – 12:10: Closing remarks \n12:10 – 13:30: Lunch and networking \n\n\n\n\nThe Cyber Innovate to Elevate programme has been funded by Innovate UK’s Cyber Local 2025-26 initiative.
URL:https://www.launchpadsouthend.co.uk/event/strengthening-cybersecurity-across-essex-suffolk/
LOCATION:Wivenhoe House Hotel\, Wivenhoe Park\, Colchester\, Essex\, CO4 3FA
CATEGORIES:Cyber security
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260331T100000
DTEND;TZID=UTC:20260331T130000
DTSTAMP:20260501T074242
CREATED:20260202T142400Z
LAST-MODIFIED:20260202T142400Z
UID:1752-1774951200-1774962000@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \n  \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \n  \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.\n\n\n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \n  \nKerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies\, crafting ads that connect with the right audience\, and showing businesses how to use platforms like Facebook and Instagram to drive traffic\, leads\, and sales. \n  \n\nPrivacy Notice\nBy registering for this event\, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram/
LOCATION:Online
CATEGORIES:Online Event,Social Media
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