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SUMMARY:Breaking Down the Basics of SEO
DESCRIPTION:Get your business found online by the people who need you most. \n  \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \n  \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \n  \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \n  \n\nEvent details:\n🕙Time: 10:00am – 12:00pm \n📌Location: Online (ZOOM) \n💷Cost: £30pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n\nPrivacy Notice\nBy registering for this event\, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
URL:https://www.launchpadsouthend.co.uk/event/breaking-down-the-basics-of-seo/
LOCATION:Online
CATEGORIES:Learning and development,Online Event
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DTSTART;TZID=UTC:20260218T100000
DTEND;TZID=UTC:20260218T110000
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UID:1744-1771408800-1771412400@www.launchpadsouthend.co.uk
SUMMARY:Better You\, Better Business
DESCRIPTION:When you’re running a small business\, the ability to listen\, truly listen\, can make the difference between clarity and confusion\, alignment and tension\, progress and burnout. \nYet unspoken assumptions\, mental clutter\, and rushed conversations often get in the way\, draining your energy and undermining performance. \nThis month\, we’re stripping listening back to its essentials. \n\nBeyond Hearing: The Power of Focused Listening\nA Grounded Approach to Listening to Others\, and Yourself\, for Better Decisions\n\nJoin us for a powerful\, practical session designed to help you shift from passive hearing to Focused Listening\, so you can make better decisions\, build stronger relationships\, and lead with greater confidence and wellbeing. \nIn this session\, you’ll learn how to: \n\nReduce overwhelm by recognising and clearing limiting internal narratives.\nUnderstand what’s really being communicated by listening beneath the surface of clients\, staff\, and partners.\nStrengthen decision-making through intentional\, grounded\, present communication.\nBuild resilience using wellbeing-focused listening techniques that support both personal and business growth.\nCome away with practical tools you can apply immediately—in conversations\, in leadership\, and within yourself.\n\nOur speaker for February will be Alison Theaker from Live Life For Me. \n \nAlison has 30 years’ experience in public relations and management as a practitioner\, academic\, and author. In 2009\, she founded The Spark to help small businesses and sole traders reach their full potential. \nHer Public Relations Handbook (7th edition\, 2024) is widely used on UK undergraduate PR courses. She completed an MPhil in 2023 on mentoring for women entrepreneurs in rural areas\, tutors marketing apprentices at Cambridge Marketing College\, and is an adjunct lecturer at Exeter University. \nWith colleague Anne Hope\, Alison develops courses and resources supporting women through menopause\, including the 5-session online course Menopause Redefined\, in partnership with holistic GP Dr Johanneke Kodde. \nMeet your host: \n \nAnna M Stapleton Mental & Emotional Resilience Coach\, is committed to elevating health\, wellbeing\, and personal development within the small business community. Anna empowers entrepreneurs to develop emotional intelligence\, embrace accountability\, and unlock their potential\, for themselves\, their teams\, and their businesses. \nSecure your place today and take the next step toward clearer communication\, confident decision-making\, and a stronger\, more resilient you.
URL:https://www.launchpadsouthend.co.uk/event/better-you-better-business/
LOCATION:Online
CATEGORIES:Learning and development,Online Event
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SUMMARY:Unlocking global growth | Lunch and Learn
DESCRIPTION:The UK continues to expand its network of free trade agreements (FTAs)\, creating new opportunities for businesses that know how to take advantage of them. \nIn this Lunch and Learn\, John Austin-Sheridan from the Department for Business and Trade (DBT) will explain what the UK’s FTAs mean in practice for growing businesses\, and how you can start using them more effectively. \nWith a particular focus on India\, this session will explore the commercial opportunities the agreement will unlock when it comes into effect later this year\, and how UK businesses can prepare now to benefit. \nThe webinar will also introduce DBT’s export services\, outlining the practical support available to help businesses enter new markets\, reduce barriers to trade and scale internationally. \nThis session is ideal for businesses that are already exporting\, as well as those considering international growth for the first time. \nTopics covered in this session\n\nThe UK’s free trade agreements and what they mean for your business\n\n\nThe India trade agreement and the opportunities it will create when it comes into effect this year\n\n\nHow DBT’s export services can support your international growth\n\nAbout the speaker\nJohn leads the Free Trade Agreement Utilisation team’s work on the India trade deal at DBT. \nHe works closely with the business community\, as well as DBT teams in the UK and overseas\, to help organisations understand and make the most of the opportunities created by the UK’s trade agreements. \nThrough this work\, John supports businesses to turn trade policy into practical\, commercial outcomes. \nIf you have any questions you’d like John to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place
URL:https://www.launchpadsouthend.co.uk/event/unlocking-global-growth-lunch-and-learn/
LOCATION:Online
CATEGORIES:Learning and development
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SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Learn how email marketing can help your business grow. \nEver feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \n  \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\n  \nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \n  \n\nEvent details:\n🕙Time: 09:30am – 12:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n\nPrivacy Notice\nBy registering for this event\, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
URL:https://www.launchpadsouthend.co.uk/event/strategies-for-successful-email-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Online Event
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