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DTSTART;TZID=UTC:20250603T100000
DTEND;TZID=UTC:20250603T110000
DTSTAMP:20260501T213256
CREATED:20250527T094016Z
LAST-MODIFIED:20250527T094016Z
UID:1343-1748944800-1748948400@www.launchpadsouthend.co.uk
SUMMARY:SEO for Summer: How to Get Your Business Found on Google
DESCRIPTION:Sunshine’s coming\, and so are the customers! Everyone’s hitting Google to find the best summer deals – are they finding you? \nDon’t let your business get lost in the holiday crowds. We’re showing you how to make sure your website pops up right when people are searching for what you offer. \nJoin Small Business Britain\, BT Digital Skills\, and SEO whiz Mark Tomkins (Aubergine) for a webinar where we’ll skip the techy talk and get straight to practical tips on how to: – Find the words your customers actually use when searching. \n– Make your website irresistible to Google (and those customers!). \n– See what’s working (and what’s not) so you can keep your summer sales sizzling. \nLet’s make this your best summer yet! \nMeet the expert: Mark Tomkins is the director of Aubergine \, a web agency specialising in helping small businesses grow their online presence. With over 30 years of experience in web design \,development\, SEO\, and digital strategy\, Mark has a proven track record of helping companies improve their visibility on Google and drive organic traffic to their websites. At Aubergine\, he leads a team dedicated to delivering effective websites that enhance search engine rankings and overall web performance. \nMark’s expertise in SEO and user journey best practices\, combined with his passion for helping small businesses thrive in the competitive online landscape\, makes him a trusted & knowledgeable advisor. In this upcoming webinar\, he will share invaluable insights and actionable techniques in non-techie language that small business owners can use to boost their websites’ search engine visibility and ultimately grow their business online. About BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/seo-for-summer-how-to-get-your-business-found-on-google/
LOCATION:Webinar
CATEGORIES:Learning and development,Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250605T092000
DTEND;TZID=UTC:20250605T150000
DTSTAMP:20260501T213256
CREATED:20250506T144554Z
LAST-MODIFIED:20250506T144554Z
UID:1299-1749115200-1749135600@www.launchpadsouthend.co.uk
SUMMARY:Financial Mastery for Southend Small Businesses
DESCRIPTION:Financial Mastery for Southend-on-Sea businesses \nMoney and finance touch so many aspects of our business and personal lives. \nBy better understanding your relationship with money\, you are more likely to live a life with less money stress and see money for what it is: a tool that can facilitate opportunities and options. \nDuring this event for small business owners and leaders\, you will: \nGain new insights into your own financial wellbeing \nBetter understand the importance of money habits and emotional responses to money matters \nDevelop your relationship with money to help unlock your best future \nConsider some key actions to take now and in the future to have a better financial future \nUnderstand what we all say to ourselves about money \nExplore the five MoneyStoryTypes® and take the MoneyStoryTypes® assessment to understand your money narrative \nConsider how money habits can impact important money decisions \nHost Profile \nJustin Walton is an Executive and Financial Coach and Consultant\, helping people develop their leadership and financial skills and assisting organisations in upskilling their people through Financial Wellbeing programmes. Justin has recently launched “ALIGN – Achieving Lasting Impact\, Growth & Nexus ® “\, a coaching-led programme to help mid-lifers gain better alignment across key areas of work and life. \nJustin holds a Professional Certificate in Executive Coaching from Henley Business School and is a Certified Financial Coach. Justin is also a non-practicing Chartered Tax Advisor and Member of the Association of Taxation Technicians (Fellow). He is a member of the Institute of Leadership and Management\, the International Coaching Federation\, the Institute of Financial Wellbeing\, and the Association of Mental Health First Aiders. Justin also supports mental health-related charities.
URL:https://www.launchpadsouthend.co.uk/event/financial-mastery-for-southend-small-businesses/
LOCATION:Admiral Room\, Cliffs Pavilion\, Station Road\, Essex\, SS0 7RA
CATEGORIES:Learning and development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250606T093000
DTEND;TZID=UTC:20250606T130000
DTSTAMP:20260501T213256
CREATED:20250529T085331Z
LAST-MODIFIED:20250529T093434Z
UID:1354-1749202200-1749214800@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/1354/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250606T093000
DTEND;TZID=UTC:20250606T160000
DTSTAMP:20260501T213256
CREATED:20250506T143120Z
LAST-MODIFIED:20250506T143120Z
UID:1294-1749202200-1749225600@www.launchpadsouthend.co.uk
SUMMARY:The Content Accelerator - Clear your head. Own your message. Grow your business.
DESCRIPTION:Build a content plan you can actually stick to — and get the mindset tools to show up without stress\, self-doubt or overthinking. \nOne day. In person. Practical\, supportive\, and designed for you by two experts in content strategy and mindset who have been where you are right now and made it to the other side. \nThis is for you if: \n\nYou’re overwhelmed\, feeling like you must be everywhere\, all the time – leading to paralysis and procrastination.\nYou know content is important but you’re stuck\, with no clarity or structure.\nSomething is stopping you putting yourself out there.\nYou don’t know if you’re doing your marketing right.\nYou’ve been going a while\, things have changed\, and you need to refresh or check your messaging.\nYou have a new product or service to sell or are targeting a new market.\nYou want to raise your personal profile and build credibility.\nYou want to feel in control\, confident and ready to take action – with a plan backed by an expert.\n\nBy the end of the day\, you will walk away with: \n\nA simple\, strategic content plan that aligns with your energy and goals.\nA clear understanding of how your mind shapes your business success.\nPowerful tools to calm fear\, build confidence\, and shift self-sabotaging thoughts.\nThe confidence to be visible and share your message.\nA renewed sense of clarity\, direction\, and belief in your business.\nA comprehensive list of targeted content ideas and angles to sell your business to your ideal clients.\n\nWho are we?\n \nHelen Barnett: Former national news editor and award-winning journalist \nJulie Smith: Multi award-winning hypnotherapist specialising in stress and anxiety \nWe both left our established careers to start our own businesses and what a rollercoaster it’s been. There’s imposter syndrome\, overwhelm\, confusion\, wanting to do all the things and then not doing any of them… the list goes on. \nAnd then you see those people who seem to be crushing it with 100\,000 followers and likes on every post. What makes them any better than you? Marketing and belief. It’s not fair! We don’t want to watch you suffer any longer and lose money in your business because you don’t take the right action. \nSo we’ve teamed up for something unique but so needed: two experts\, covering the marketing and the mindset. \nTogether we’re giving you the practical tools to sell your products or services alongside the mentality needed to put that strategy into action. \nBy the end of the session you won’t be leaving with a notebook full of ideas you never look at again. \nYou’ll leave motivated and energised\, having gone on a transformation from confusion to clarity and be truly unstoppable. \nThe day at a glance: \n\nFrom 9:30am: Welcome\, grab a drink\, mingle\, get comfortable!\n10.00: Intro\, setting our intentions and goals\nMindset warm-up\nHelen: Understanding the market and you\nBreak\nJulie: Rewire your language and beliefs to reshape your world\nLunch\nHelen: Building your plan – pillars\, channels and more.\nBreak\nJulie: Flip the script and transform fear into fuel and step into your unstoppable power\nRounding up\n4pm: Event ends and you go home bursting with ideas.\n\nThe essentials: \nDate: 6/6/25 \nTime: Arrivals from 9.30 for 10am prompt start. Ends at 4pm. \nLocation: Patch (Academy room\, ground floor)\, 5-6 Gray’s Yard\, Springfield Rd\, Chelmsford CM2 6QR \nCost: £147\, or £117 for early birds. \nIncludes: Workbook\, tea and coffee\, free gifts\, access to discount offers to work with us again\, a supportive group of fellow solopreneurs\, and expert guidance from two experienced business owners. \n(Full lunch not included but teas\, coffees and snacks are. Please let us know of any dietary requirements). \nBring along: Notebook\, pen\, enthusiasm! \nReady to get out of your own way and create content with confidence? \nSpaces are limited to ensure we can properly focus on your business\, so grab your ticket now and let’s get your strategy sorted.
URL:https://www.launchpadsouthend.co.uk/event/the-content-accelerator-clear-your-head-own-your-message-grow-your-business/
LOCATION:Patch Chelmsford\, Springfield Road\, Chelmsford\, CM2 6QR\, United Kingdom
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/ajp2arpd3nnixyydk7lj.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T100000
DTEND;TZID=UTC:20250610T130000
DTSTAMP:20260501T213256
CREATED:20250529T083927Z
LAST-MODIFIED:20250529T083927Z
UID:1352-1749549600-1749560400@www.launchpadsouthend.co.uk
SUMMARY:
DESCRIPTION:Join us for an interactive workshop designed to help businesses at every stage of their journey\, from start-up to small-to-medium enterprises (SMEs). Whether you’re just getting started or looking to scale\, this webinar will equip you with the insights\, strategies\, and tools needed to thrive in today’s competitive market. \n  \nEvent details: \nDate: Tuesday 10th & Wednesday 11th June 2025 \nTime: 10:00am – 1:00pm \nLocation: Online (ZOOM) \nFor: Businesses based in Essex \n  \nNo matter where you are on your business journey\, this workshop will support you in navigating your: \nCompetitive Landscape: Understand how to identify your unique selling points (USPs) and differentiate yourself from competitors. \nBusiness Model Options: Explore innovative ways to optimize your revenue streams and enhance profitability. \nMarketing Effectiveness: Pinpoint the most effective channels for reaching your target audience and maximizing marketing ROI. \nScaling for Success: Learn how to create the right conditions to launch new products\, services\, and expand your business. \nUnlock the tools to navigate your business challenges and scale with confidence! \n  \nAbout the host: \nRoss Moran\, Business Advisory Manager \nOver two decades focusing on new venture creation and business transformation\, Ross has worked in multiple finance\, management\, and technology roles within small and large organisations. Implementing new business models and developing a deep understanding of how technology process improvements intersect with business lifecycles and ecosystems has given Ross a unique perspective on most aspects of business including market research\, new product development\, raising finance\, sales\, marketing\, and business transformation. \n\nThis workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. This workshop is available to businesses within Essex\, excluding Southend and Thurrock. \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/1352/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250611T100000
DTEND;TZID=UTC:20250611T110000
DTSTAMP:20260501T213256
CREATED:20250506T145012Z
LAST-MODIFIED:20250506T145012Z
UID:1302-1749636000-1749639600@www.launchpadsouthend.co.uk
SUMMARY:Webinar - Find opportunities for council contracts
DESCRIPTION:This workshop will explain how to source and bid for Public Sector contracts (training provided to local businesses and the Voluntary and Community Sector) \nThe Central Digital Platform is an online portal which will make it easier for suppliers to find and bid for contracts\, and for buyers to meet their transparency commitments under the Procurement Act 2023. Suppliers must register in order to be able to view and bid for opportunities. Register your business here.
URL:https://www.launchpadsouthend.co.uk/event/webinar-find-opportunities-for-council-contracts/
LOCATION:online workshop
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/download.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250611T100000
DTEND;TZID=UTC:20250611T120000
DTSTAMP:20260501T213256
CREATED:20250507T083907Z
LAST-MODIFIED:20250507T091934Z
UID:1317-1749636000-1749643200@www.launchpadsouthend.co.uk
SUMMARY:Search marketing: Building an action list to rank higher in Google
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nWant to see your website pages climb the Google rankings and attract more qualified leads? This session\, “Search Marketing: Building an Action List to Get a Page Ranking Higher in Google\,” is your one-stop shop for mastering the art of search engine optimisation (SEO). \nWe’ll embark on a journey to demystify the inner workings of Google’s search algorithms. You’ll learn how to conduct a comprehensive audit of your existing web pages\, identifying areas for improvement. We’ll equip you with the knowledge and tools to optimise your content for relevant keywords\, ensuring your target audience finds you easily. \nThis 90 minute session will delve into the factors Google considers when ranking websites\, empowering you to tailor your pages for maximum visibility. We’ll outline actionable steps to improve your page ranking\, with a strong focus on on-page optimisation.\nBy the end of this session\, you’ll be armed with a potent SEO action list\, ready to propel your website to the top of search results and generate more organic traffic. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/search-marketing-building-an-action-list-to-rank-higher-in-google/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/https___cdn.evbuc_.com_images_657931129_200291002984_1_original.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250613T093000
DTEND;TZID=UTC:20250613T130000
DTSTAMP:20260501T213256
CREATED:20250529T085827Z
LAST-MODIFIED:20250529T085827Z
UID:1356-1749807000-1749819600@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-june-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/original-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260501T213256
CREATED:20250507T090406Z
LAST-MODIFIED:20250507T091551Z
UID:1319-1750240800-1750248000@www.launchpadsouthend.co.uk
SUMMARY:Winning Business Leads with Google Ads and Performance Max
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nReady to unlock the lead generation potential of Google Ads and the cutting-edge Performance Max campaigns? This session\, “Search Marketing: Winning Business Leads with Google Ads and Performance Max\,” equips you with the latest strategies and tactics to dominate the digital advertising landscape. \nWe’ll delve into the ever-evolving world of Google Ads algorithms\, ensuring you stay ahead of the curve and maximise your return on investment (ROI). You’ll gain hands-on knowledge on setting up a Google Ads account\, navigating the platform with confidence. \nThe 90 minute session will explore the most effective targeting options to reach your ideal customer base. Learn how to manage your campaigns strategically\, optimising bids and budgets for peak performance. We’ll also expose the hidden pitfalls that can drain your advertising budget\, empowering you to navigate the platform efficiently.\nBy the end of this session\, you’ll be equipped with a winning formula to generate a steady stream of qualified leads through Google Ads and Performance Max\, propelling your business growth to new heights. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/winning-business-leads-with-google-ads-and-performance-max/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/05/https___cdn.evbuc_.com_images_657930589_200291002984_1_original-1.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260501T213256
CREATED:20250529T083002Z
LAST-MODIFIED:20250529T083002Z
UID:1350-1750240800-1750248000@www.launchpadsouthend.co.uk
SUMMARY:Improving your Content & Planning for Social Media Workshop
DESCRIPTION:Do you want to know how to create standout graphics\, stunning imagery and compelling video? But are you also trying to do this while stretched for time and/or on a limited budget? \nThen this brand-new course for 2025 is for you! \nOur experts in social media and creative content production at SRX Consultancy will teach you how to amplify your content\, with plenty of hands-on demonstrations via screen share. \nIt will give practical tips on using free tools such as Canva\, iMovie and ClipChamp – as well as showcasing some of the premium options available – showing both good and bad examples in order to help you get it right. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nWhy producing brand appropriate and high quality content is key\nThe variations of social media content and posts you can include in your strategy\nThe importance of good high quality imagery and how to source it\nTop tips for photography\nAspect ratios and cropping across platforms\nCreating and editing images and graphics\nCreating and editing video\nCapturing and editing audio\nRecommended equipment to suit all budgets\nCommon mistakes to avoid\nBest practice across the board\n\nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \n\nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Wednesday 18 June  10.00am – 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/improving-your-content-planning-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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DTEND;TZID=UTC:20250625T120000
DTSTAMP:20260501T213256
CREATED:20250507T090937Z
LAST-MODIFIED:20250507T091525Z
UID:1321-1750845600-1750852800@www.launchpadsouthend.co.uk
SUMMARY:Understanding data in GA4 and harnessing it for growth
DESCRIPTION:Part of the Be Better – Launchpad (Digital Marketing) 2025 collection \nFeeling lost in the world of Google Analytics 4 (GA4)? This session\, “Understanding Data in GA4 and harnessing it for growth” is your ultimate guide to navigating the powerful new analytics platform. \nWe’ll embark on a journey to demystify GA4\, exploring the fundamental changes from its predecessor\, Universal Analytics. You’ll gain a clear understanding of the new tracking methods and how they provide a more comprehensive view of user behavior across devices and platforms. \nThe 90-minute session will equip you with the knowledge and tools to confidently set up GA4 for your website. We’ll walk you through the process\, ensuring you capture the data that matters most for your business. \nBut data collection is just the beginning! We’ll delve into deciphering the wealth of information within GA4. Learn how to interpret the new data structure and unlock valuable insights into user engagement\, content performance\, and marketing campaign effectiveness.\nBy the end of this session\, you’ll be empowered to leverage the power of GA4 to make data-driven decisions and optimise your marketing strategies for success. \n\n\n\n\nAdditional information: \nPhotography Notice: A member of the team will be taking candid pictures during the session. These photos may be used for future promotional materials\, including on our website and social media platforms. \nIf you do not wish to be photographed\, please let us know upon arrival\, or inform the event team in the room. By attending\, you are consenting to potentially appear in photographs unless otherwise stated. \nDietry Requirements: There will be vegan and vegatarian food options available. If you have any additional requirements\, please email rhiannon@betteragency.co.uk. \nGDPR: By registering for this event\, you agree to share your contact details with the event organisers for communication purposes. We respect your privacy and will handle your data in accordance with GDPR regulations.
URL:https://www.launchpadsouthend.co.uk/event/understanding-data-in-ga4-and-harnessing-it-for-growth/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20250627T093000
DTEND;TZID=UTC:20250627T130000
DTSTAMP:20260501T213256
CREATED:20250529T093214Z
LAST-MODIFIED:20250529T093214Z
UID:1358-1751016600-1751029200@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Sales Accelerator - June Start
DESCRIPTION:Description\nCome join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – June 6th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – June 13th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – June 20th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – June 27th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: June 6th – June 27th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-june-start-3/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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