BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Launchpad Southend - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.launchpadsouthend.co.uk
X-WR-CALDESC:Events for Launchpad Southend
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250303T150000
DTEND;TZID=UTC:20250303T163000
DTSTAMP:20260502T021140
CREATED:20250213T152542Z
LAST-MODIFIED:20250213T152542Z
UID:1136-1741014000-1741019400@www.launchpadsouthend.co.uk
SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250305T090000
DTEND;TZID=UTC:20250305T170000
DTSTAMP:20260502T021140
CREATED:20250211T115752Z
LAST-MODIFIED:20250211T115752Z
UID:1115-1741165200-1741194000@www.launchpadsouthend.co.uk
SUMMARY:The Doctor Can See You Now - Lab To Launch
DESCRIPTION:Lab to Launch \nDr Samantha can help you manage your valuable IP – from innovative lab ideas to successful market launch. \nDr Samantha’s online IP Bioscience Clinic. \nBook your free 1:1 consultation on 5th March. \nEmail to book an appointment: anne.douglas@lawrie-ip.com
URL:https://www.launchpadsouthend.co.uk/event/the-doctor-can-see-you-now-lab-to-launch/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/IP-Bioscience-Clinic-5th-March-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250311T100000
DTEND;TZID=UTC:20250312T130000
DTSTAMP:20260502T021140
CREATED:20250113T143406Z
LAST-MODIFIED:20250113T143406Z
UID:1015-1741687200-1741784400@www.launchpadsouthend.co.uk
SUMMARY:Navigating the Business Landscape: from Start Up to SME
DESCRIPTION:Join us for an interactive workshop designed to help businesses at every stage of their journey\, from start-up to small-to-medium enterprises (SMEs). Whether you’re just getting started or looking to scale\, this webinar will equip you with the insights\, strategies\, and tools needed to thrive in today’s competitive market. \n  \nEvent details: \nDate: Tuesday 11th & Wednesday 12th March 2025 \nTime: 10:00am – 1:00pm \nLocation: Online (ZOOM) \nFor: Businesses based in Essex \n  \nNo matter where you are on your business journey\, this workshop will support you in navigating your: \nCompetitive Landscape: Understand how to identify your unique selling points (USPs) and differentiate yourself from competitors. \nBusiness Model Options: Explore innovative ways to optimize your revenue streams and enhance profitability. \nMarketing Effectiveness: Pinpoint the most effective channels for reaching your target audience and maximizing marketing ROI. \nScaling for Success: Learn how to create the right conditions to launch new products\, services\, and expand your business. \nUnlock the tools to navigate your business challenges and scale with confidence! \n  \nAbout the host: \nRoss Moran\, Business Advisory Manager \nOver two decades focusing on new venture creation and business transformation\, Ross has worked in multiple finance\, management\, and technology roles within small and large organisations. Implementing new business models and developing a deep understanding of how technology process improvements intersect with business lifecycles and ecosystems has given Ross a unique perspective on most aspects of business including market research\, new product development\, raising finance\, sales\, marketing\, and business transformation. \n\nThis workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. This workshop is available to businesses within Essex\, excluding Southend and Thurrock. \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/navigating-the-business-landscape-from-start-up-to-sme-2/
LOCATION:Online
CATEGORIES:Learning and development,Workshop
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/original-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250312T150000
DTEND;TZID=UTC:20250312T160000
DTSTAMP:20260502T021140
CREATED:20250217T134913Z
LAST-MODIFIED:20250217T134913Z
UID:1144-1741791600-1741795200@www.launchpadsouthend.co.uk
SUMMARY:Supercharge Your Sales Process with AI
DESCRIPTION:Welcome to Supercharge Your Sales with AI! \nDiscover how to work smarter\, not harder\, by unlocking the power of AI in your sales process. Imagine crafting personalized emails in seconds\, predicting customer needs with ease\, and automating your follow-ups — all with the help of AI. This isn’t about replacing salespeople; it’s about giving you the tools to become more effective\, efficient\, and impactful. \nJoin us to learn practical AI strategies you can implement right now to supercharge your sales funnel\, maximize productivity\, and close more deals. Whether you’re a sales pro or a business owner\, this course will change the way you think about sales forever. \nSales Geek is a global sales trainer. We provide expert training in Sales and business growth across the UK\, USA\, and India\, as well as Dubai\, Saudi Arabia\, and Europe. We work with SMEs and large corporate clients\, including Royal Mail\, IAG Cargo\, Panasonic\, Simply Health\, Pleo and Verastar. \nJoin our webinar to learn how AI can maximise your business growth.
URL:https://www.launchpadsouthend.co.uk/event/supercharge-your-sales-process-with-ai/
LOCATION:Online
CATEGORIES:AI,Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/sales-geek.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250321T120000
DTEND;TZID=UTC:20250321T123000
DTSTAMP:20260502T021140
CREATED:20250319T114430Z
LAST-MODIFIED:20250319T114430Z
UID:1217-1742558400-1742560200@www.launchpadsouthend.co.uk
SUMMARY:Lunch and Learn: Overcoming the fear of failure when starting a business
DESCRIPTION:Fear is a natural part of running a business but it doesn’t have to control your growth or your income. \nIn this webinar\, Krystle McGilvery will guide you through understanding the deeper roots of fear\, reframing limiting beliefs and building the confidence to earn what you’re worth. \nYou’ll also discover how to surround yourself with the right people and resources to create lasting financial stability\, even in unpredictable times. Packed with practical strategies and real-world examples\, this session will help you turn setbacks into stepping stones and create a business that thrives. \nKey takeaways from this session: \n\nUnderstand the deeper roots of fear in your business. Whether it’s pricing\, visibility\, or doing something new\, and learn how external messages and old beliefs might be limiting your growth\nLearn practical ways to flip fear-driven thoughts and confidently take the next steps in your business\, from raising your prices to testing new offers and building financial stability\nDiscover how to create a supportive ecosystem of peers\, mentors and experts online and in person\, who will push you forward\, keep you accountable and normalise success and profitability\n\nKrystle is a chartered accountant\, behavioural change expert and dynamic speaker dedicated to helping individuals and organisations unlock their unique value\, build confidence and foster financial and economic resilience. With over a decade of experience in financial leadership within creative industries\, she blends behavioural science\, financial strategy and psychology to drive transformative action. \nIf you have any questions you’d like Krystle to answer during the webinar\, please send them to events@enterprisenation.com. \n– ——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/lunch-and-learn-overcoming-the-fear-of-failure-when-starting-a-business/
LOCATION:Online
CATEGORIES:Learning and development,Online Event,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250325T140000
DTEND;TZID=UTC:20250325T150000
DTSTAMP:20260502T021140
CREATED:20250129T144242Z
LAST-MODIFIED:20250129T144242Z
UID:1066-1742911200-1742914800@www.launchpadsouthend.co.uk
SUMMARY:Creating a content marketing strategy that converts
DESCRIPTION:Discover how to create a content marketing strategy that converts. \nIn this webinar\, Sally Day\, director of Saltoria Marketing\, will dive into creating effective content strategies\, from identifying target audiences to developing content calendars and measuring success. \nKey takeaways from this session: \n\nTips on how to create a simple and realistic content marketing plan\nAdvice on how to create a content calendar that works for you\nTips on creating impactful and original content\nHow to identify your ideal client and measure success\n\nSally runs Saltoria Marketing and is an Enterprise Nation adviser. Sally and her team are super passionate about making marketing fun and accessible for everyone and giving small companies the same opportunities that big brands get. \n  \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
URL:https://www.launchpadsouthend.co.uk/event/creating-a-content-marketing-strategy-that-converts/
LOCATION:Webinar
CATEGORIES:Learning and development,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/Creating-a-content-marketing-strategy-that-converts.jpg
END:VEVENT
END:VCALENDAR