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SUMMARY:Using Canva to Create Content
DESCRIPTION:Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software\, with this beginners guide to using Canva! \nStruggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!) \nIn this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform\, design with purpose and ease\, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end\, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience\, put your best foot forward\, and unlock new possibilities for your marketing! \nWhat You’ll Learn:\n\n\nGetting Started with Canva: Understand how to sign up\, set up your account\, and navigate the platform’s interface.\n\n\n\n\nCreating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit\, including logos\, colours\, and fonts.\n\n\n\n\nDesigning Graphics: Discover how to create various graphics\, from social media posts to posters\, using Canva’s templates and tools.\n\n\n\n\nResizing Designs: Master the art of resizing your designs to fit different platforms and purposes\, ensuring consistency across all your materials.\n\n\n\n\nPractical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign\, and get the guidance from an expert on how to use the platform for your own business.
URL:https://www.launchpadsouthend.co.uk/event/using-canva-to-create-content-6/
LOCATION:Online
CATEGORIES:Learning and development
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DTSTART;TZID=UTC:20260630T100000
DTEND;TZID=UTC:20260630T130000
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SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-7/
LOCATION:Online
CATEGORIES:Marketing
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DTEND;TZID=UTC:20260708T130000
DTSTAMP:20260525T225445
CREATED:20260331T140620Z
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SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-7/
LOCATION:Online
CATEGORIES:Social Media
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