Launchpad Southend

SE..whO Breaking down the basics of SEO
2025-08-06 10:00 - 12:00 UTC | Zoom
In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help.
This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!
Event details:
Time: 10am – 12pm
Location: Online (ZOOM)
Cost: £30pp
What You’ll Learn:

Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.

Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.

On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.

Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.

Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.

Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Who Should Attend:
· Small Business Owners

Small Business Owners

Content Creators

Entrepreneurs

Anyone Seeking to Enhance Digital Presence

Let’s demystify SEO and empower you to navigate the digital landscape with confidence.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.

2025-08-11 12:00 - 13:30 | Online
Join SAVS and Ingenium Coaching online on Monday 11th August, from 12pm to 1.30pm for this free training session to understand different personality types. Book your free place

This is part of a four-part series with Ingenium Coaching to deliver training to the sector to improve your personal and professional development. This session is number two in the series, with the first focusing on understanding perception and how it differs for each person.

This session will explore how to improve workplace relationships and performance by helping individuals understand themselves and others better, ultimately leading to more effective communication, collaboration, and conflict resolution.

It will also help you to understand the challenges in understanding diverse personalities and behaviours, promoting self-awareness, and enhancing team dynamics.

Although the session is 1.5 hours long, the lunchinars usually finish within 1 hour.

Planning for success: How to action plan by adopting SMART objectives
2025-08-13 12:00 - 13:00 | Online
Duration1 hour
Contentbusiness academy
Part ofFuel your Business Growth: Start your business

Get to grips with using SMART objectives in your business planning.

What you’ll learn

how to identify risks
using SMART action planning
flexible planning

Description

We’ll guide you through an action plan with SMART (specific, measurable, realistic, timebound) objectives and how to incorporate flexibility and revision.

Speakers

Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub

Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.

Start your business: From the kitchen table to the world
2025-08-26 10:00 - 11:00 | Online
Duration1 hour
Contentbusiness academy
Part ofFuel your Business Growth: Start your business

Learn how Tajinder Banwait MBE turned Urban Apothecary London from a kitchen table idea to a scalable brand.

What you’ll learn

explore the journey from idea to scalable brand
how to turn challenges into opportunities
understand the power of networks, pitching and partnerships

Description

People are often surprised to learn Urban Apothecary London began at Tajinder’s kitchen table, as she was surrounded by her fragrance notebook and apothecary-style bottles.
Join this session to learn how Tajinder pitched to a major retailer, launched in 13 stores with six months’ stock, and expanded across 36 stores. Urban Apothecary now have 500+ stockists across 37 markets and growth continues through international retail, hospitality and travel.

Speakers

Tajinder Banwait MBE
Founder & Managing Director, Urban Apothecary London

Urban Apothecary was founded in 2012 by entrepreneur and beauty industry stalwart, Tajinder Banwait MBE. This unique British fragrance lifestyle brand is known around the world – currently retailing in 37 countries – for its luxurious scents for the home and body, with a distinct minimalist style that’s instantly recognisable. Tajinder heads a team of artisans who design, manufacture and sell the range of natural vegan hand-poured candles, diffusers and room sprays alongside a hand and body collection, in the UK as w
