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BEGIN:VEVENT
DTSTART;TZID=UTC:20261006T093000
DTEND;TZID=UTC:20261006T113000
DTSTAMP:20260817T140155Z
CREATED:20260817T140155Z
LAST-MODIFIED:20260817T140155Z
UID:2107-1791279000-1791286200@www.launchpadsouthend.co.uk
SUMMARY:Strategic Grants Fundraising Training
DESCRIPTION:The grants landscape has changed\, and while the basics have remained the same\, priorities have not. In this introductory session we look at the essentials of grant fundraising considering this new world of grants we find ourselves in. \nBy the end of this session we aim for you to: \n\nHave a better understanding of the grants landscape\nA view of the full grants process\nUnderstanding of what makes a strong application
URL:https://www.launchpadsouthend.co.uk/event/strategic-grants-fundraising-training/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/Stategic-Grants-Fundraising-block.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261007T100000
DTEND;TZID=UTC:20261007T120000
DTSTAMP:20260710T125136Z
CREATED:20260710T125136Z
LAST-MODIFIED:20260710T125136Z
UID:2041-1791367200-1791374400@www.launchpadsouthend.co.uk
SUMMARY:Breaking Down the Basics of SEO
DESCRIPTION:Get your business found online by the people who need you most. \nTired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results. \nThis workshop will help you fix that. You’ll learn simple\, practical SEO strategies that bring more visitors to your site\, attract your ideal customers\, and help your business grow. We’ll break down the jargon\, showing you how to optimise your website\, create content that ranks\, and use free tools to see what’s working. \nBy the end\, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself. \n  \nEvent details:\n🕙Time: 10:00am – 12:00pm \n📌Location: Online (ZOOM) \n💷Cost: £30pp +VAT \n  \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimisation\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\n\n  \nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results.
URL:https://www.launchpadsouthend.co.uk/event/breaking-down-the-basics-of-seo-4/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/07/original.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261008T093000
DTEND;TZID=UTC:20261008T133000
DTSTAMP:20260820T125337Z
CREATED:20260820T125337Z
LAST-MODIFIED:20260820T125337Z
UID:2126-1791451800-1791466200@www.launchpadsouthend.co.uk
SUMMARY:Business Innovation Unlocked: Essex
DESCRIPTION:Join our innovation experts to discover how innovation funding can support your Essex business with its future innovation plans. \n\n\n\n\nReady to turn your innovation idea into a stronger funding application? Join this interactive in-person session for Essex businesses to gain practical\, expert guidance on navigating innovation grants with confidence. \nLed by innovation specialists Andrew Dahl and David Kaye\, the event will help you to understand: \n\nIdentify fundable innovation projects\nUnderstand what assessors want to see\nStrengthen your bid writing and proposal development skills\nStand out from the competition and boost your success rate\n\nAndrew and David will deliver their expertise through talks\, breakout sessions and 1:1 discussions. \nYou’ll also meet the teams behind Innovation Grant Mentoring\, Connected Innovation and the Essex Growth Agency\, who will introduce the free support available to Essex innovators and explain exactly how to tap into it. \nWhy attend? \nDesigned as an interactive\, in-person session\, this event will give Essex entrepreneurs a clear route through the innovation funding landscape — from shaping a strong idea to taking confident next steps towards success. \nWhat will you gain? \n\nPractical tips to strengthen your innovation grant applications\nA clearer understanding of the UK innovation funding landscape\nExpert insight from experienced innovation and grant specialists\nTailored guidance through interactive breakout discussions\nInformation on free business support available to Essex innovators\nConfidence to shape your idea towards funding success\n\nWhat’s the purpose? \nDelivered for Essex businesses\, this event brings together local innovators\, expert mentors and regional support to strengthen: \n\nAwareness of innovation funding\nGrant applications\nSuccess rates within Essex
URL:https://www.launchpadsouthend.co.uk/event/business-innovation-unlocked-essex-2/
LOCATION:Arise Chelmsford Innovation Hub\, Chelmsford\, Essex\, CM1 1QT
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/business-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261009T093000
DTEND;TZID=UTC:20261009T130000
DTSTAMP:20260820T101032Z
CREATED:20260820T093803Z
LAST-MODIFIED:20260820T101032Z
UID:2114-1791538200-1791550800@www.launchpadsouthend.co.uk
SUMMARY:Southend Sales Accelerator Course (October)
DESCRIPTION:Sales Accelerator is back at the Launchpad in October with the next course fully funded by South Essex Colleges Group \nThe course will be run over 4 Fridays in October with Anna Watson and Lisa Ansell co-hosting the course\, now is the time to invest your time in learning\, growing in sales confidence\, and growing your business alongside other local business owners and sales professionals. \nThe last Sales Accelerator course was oversubscribed\, so please register your interest early to avoid disappointment!  Southend Sales Accelerator Course (October)
URL:https://www.launchpadsouthend.co.uk/event/southend-sales-accelerator-course-october/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development,Sales
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/Sales-Accelerator-Southend.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261013T100000
DTEND;TZID=UTC:20261013T120000
DTSTAMP:20260814T101258Z
CREATED:20260814T101258Z
LAST-MODIFIED:20260814T101258Z
UID:2097-1791885600-1791892800@www.launchpadsouthend.co.uk
SUMMARY:In Person: Adapt Digital – Streamlining & Improving Your Business
DESCRIPTION:art of the Adopt\, Adapt\, Grow Through Digital collection\n\nArise Harlow Innovation HubHarlow\, England\nTuesday\, October 13  •  10 AM – 12 PM\n\n\n\nOverview\n\n\n\n\nDiscover how AI can streamline your business\, boost efficiency and help you work smarter for future growth. \n\n\n\n\nRunning a growing business often means juggling multiple priorities\, managing competing demands and looking for ways to work more efficiently without compromising on quality or customer service. \nWith AI and digital technologies evolving at an incredible pace\, businesses have more opportunities than ever to streamline processes\, improve productivity and make better-informed decisions. But with so many tools available\, knowing where to start can be a challenge. \nJoin Ambitious Essex and James Howard\, Managing Director of Kyte IT\, for an insightful workshop exploring the future of AI\, the current digital landscape and how businesses can use technology to improve the way they operate. \nJames works with businesses across Essex to help them embrace technology\, improve cyber resilience and make the most of digital solutions. In this interactive session\, he’ll explore how AI is rapidly changing the way businesses work\, where these tools fit into everyday business processes\, and what the future could look like. He’ll also share practical examples of how AI can help identify inefficiencies\, streamline operations and free up valuable time\, allowing business owners to focus on growing their business. \nWe are delighted to be delivering this workshop in partnership with ARU Arise Innovation Hubs\, Oxford Innovation\, Launchpad\, the Federation of Small Businesses (FSB)\, Made Smarter and Connected Innovation. \nWith representatives from all of our partners in the room\, this is more than just a workshop. It’s an opportunity to connect with organisations that can support your business growth\, access specialist expertise\, explore innovation opportunities and build valuable relationships with fellow Essex business owners. \nIf you’re looking to understand how AI and digital technology can help your business become more efficient\, improve day-to-day operations and prepare for the future\, this is an event not to be missed. \nPlease note: This is a three-part series\, but you’re welcome to attend just one\, two or all three sessions. Simply choose the workshop(s) that best suit your business and where you are on your growth journey. \nDuring the workshop we’ll explore:\n✅ The current AI landscape and what it means for businesses\n✅ How AI is changing business processes and the future of work\n✅ Identifying inefficiencies and opportunities to improve the way your business operates\n✅ Using AI and digital tools to streamline everyday tasks and increase productivity\n✅ Practical examples of how businesses are successfully adopting AI\n✅ Key considerations when introducing AI into your business \nWho is this workshop for?\nThis session is perfect for business owners and leaders who are: \n\nLooking to improve efficiency and productivity\nInterested in understanding how AI can support their business\nCurious about the future of AI and digital technologies\nLooking for practical ways to streamline operations\nWanting to save time and focus on growing their business\n\nWhat to expect\n✔ A practical presentation from James Howard\, Kyte IT\n✔ Live Q&A with Ambitious Essex\, James\, ARU Innovation Hub\, Connected Innovation\, Oxford Innovation and the FSB\n✔ Informal networking with other Essex business owners\n✔ Practical ideas and insights you can take away and apply to your business \nWhether you’re just beginning to explore AI or you’re looking to build on your existing digital journey\, this workshop will provide practical insights\, expert guidance and real-world examples to help you work smarter\, streamline your business and prepare for what’s next. \nPlease note: This course is funded specifically for Essex-based businesses. If your business is located outside of Essex\, unfortunately you will not be eligible to attend and your ticket will be refunded.
URL:https://www.launchpadsouthend.co.uk/event/in-person-adapt-digital-streamlining-improving-your-business/
LOCATION:Arise Harlow Innovation Hub\, Maypole Blvd\, Harlow\, Essex\, CM17 9TX
CATEGORIES:AI,Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/adapt-digital-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261013T100000
DTEND;TZID=UTC:20261013T120000
DTSTAMP:20260814T101636Z
CREATED:20260814T101636Z
LAST-MODIFIED:20260814T101636Z
UID:2100-1791885600-1791892800@www.launchpadsouthend.co.uk
SUMMARY:Online: Adapt Digital – Streamlining & Improving Your Business
DESCRIPTION:Part of the Adopt\, Adapt\, Grow Through Digital collection\n\nOnline event \nTuesday\, October 13  •  10 AM – 12 PM GMT+1\n\n\n\nOverview\n\n\n\n\nDiscover how AI can streamline your business\, boost efficiency and help you work smarter for future growth. \n\n\n\n\nRunning a growing business often means juggling multiple priorities\, managing competing demands and looking for ways to work more efficiently without compromising on quality or customer service. \nWith AI and digital technologies evolving at an incredible pace\, businesses have more opportunities than ever to streamline processes\, improve productivity and make better-informed decisions. But with so many tools available\, knowing where to start can be a challenge. \nJoin Ambitious Essex and James Howard\, Managing Director of Kyte IT\, for an insightful workshop exploring the future of AI\, the current digital landscape and how businesses can use technology to improve the way they operate. \nJames works with businesses across Essex to help them embrace technology\, improve cyber resilience and make the most of digital solutions. In this interactive session\, he’ll explore how AI is rapidly changing the way businesses work\, where these tools fit into everyday business processes\, and what the future could look like. He’ll also share practical examples of how AI can help identify inefficiencies\, streamline operations and free up valuable time\, allowing business owners to focus on growing their business. \nWe are delighted to be delivering this workshop in partnership with ARU Arise Innovation Hubs\, Oxford Innovation\, Launchpad\, the Federation of Small Businesses (FSB)\, Made Smarter and Connected Innovation. \nWith representatives from all of our partners in the room\, this is more than just a workshop. It’s an opportunity to connect with organisations that can support your business growth\, access specialist expertise\, explore innovation opportunities and build valuable relationships with fellow Essex business owners. \nIf you’re looking to understand how AI and digital technology can help your business become more efficient\, improve day-to-day operations and prepare for the future\, this is an event not to be missed. \nPlease note: This is a three-part series\, but you’re welcome to attend just one\, two or all three sessions. Simply choose the workshop(s) that best suit your business and where you are on your growth journey. \nDuring the workshop we’ll explore:\n✅ The current AI landscape and what it means for businesses\n✅ How AI is changing business processes and the future of work\n✅ Identifying inefficiencies and opportunities to improve the way your business operates\n✅ Using AI and digital tools to streamline everyday tasks and increase productivity\n✅ Practical examples of how businesses are successfully adopting AI\n✅ Key considerations when introducing AI into your business \nWho is this workshop for?\nThis session is perfect for business owners and leaders who are: \n\nLooking to improve efficiency and productivity\nInterested in understanding how AI can support their business\nCurious about the future of AI and digital technologies\nLooking for practical ways to streamline operations\nWanting to save time and focus on growing their business\n\nWhat to expect\n✔ A practical presentation from James Howard\, Kyte IT\n✔ Live Q&A with Ambitious Essex\, James\, ARU Innovation Hub\, Connected Innovation\, Oxford Innovation and the FSB\n✔ Informal networking with other Essex business owners\n✔ Practical ideas and insights you can take away and apply to your business \nWhether you’re just beginning to explore AI or you’re looking to build on your existing digital journey\, this workshop will provide practical insights\, expert guidance and real-world examples to help you work smarter\, streamline your business and prepare for what’s next. \nPlease note: This course is funded specifically for Essex-based businesses. If your business is located outside of Essex\, unfortunately you will not be eligible to attend and your ticket will be refunded.
URL:https://www.launchpadsouthend.co.uk/event/online-adapt-digital-streamlining-improving-your-business/
LOCATION:Online
CATEGORIES:AI,Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/adapt-digital-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261015T093000
DTEND;TZID=UTC:20261015T120000
DTSTAMP:20260710T131545Z
CREATED:20260710T131545Z
LAST-MODIFIED:20260710T131545Z
UID:2045-1792056600-1792065600@www.launchpadsouthend.co.uk
SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Learn how email marketing can help your business grow. \nEver feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \n  \nEvent details:\n🕙Time: 09:30am – 12:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.\n\n\n  \nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results.
URL:https://www.launchpadsouthend.co.uk/event/strategies-for-successful-email-marketing-5/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/07/original-12.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261016T093000
DTEND;TZID=UTC:20261016T130000
DTSTAMP:20260820T101214Z
CREATED:20260820T094128Z
LAST-MODIFIED:20260820T101214Z
UID:2116-1792143000-1792155600@www.launchpadsouthend.co.uk
SUMMARY:Southend Sales Accelerator Course (October)
DESCRIPTION:Sales Accelerator is back at the Launchpad in October with the next course fully funded by South Essex Colleges Group \nThe course will be run over 4 Fridays in October with Anna Watson and Lisa Ansell co-hosting the course\, now is the time to invest your time in learning\, growing in sales confidence\, and growing your business alongside other local business owners and sales professionals. \nThe last Sales Accelerator course was oversubscribed\, so please register your interest early to avoid disappointment!  Southend Sales Accelerator Course (October)
URL:https://www.launchpadsouthend.co.uk/event/southend-sales-accelerator-course-october-2/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development,Sales
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/Sales-Accelerator-Southend.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261019T100000
DTEND;TZID=UTC:20261019T120000
DTSTAMP:20260814T103735Z
CREATED:20260814T103735Z
LAST-MODIFIED:20260814T103735Z
UID:2103-1792404000-1792411200@www.launchpadsouthend.co.uk
SUMMARY:Online: Grow with Digital – Scaling & Future-Proofing Your Business
DESCRIPTION:Online event \nThursday\, November 19  •  10 AM – 12 PM GMT\n\n\n\nOverview\n\n\n\n\nDiscover how AI can streamline your business\, boost efficiency and help you work smarter for future growth. \n\n\n\n\nGrowing a successful business isn’t just about working harder – it’s about building the right systems\, developing strong leadership and using technology strategically to create sustainable growth. \nIf you’ve already started embracing digital tools\, AI or automation\, what’s next? How can you use these technologies to scale your business\, empower your team and unlock new opportunities without losing the personal touch that makes your business unique? \nWe’re delighted to welcome David Bell\, Founder of Simboc\, as our guest speaker. David has successfully built and grown multiple businesses and is an experienced expert in using technology\, AI\, automation and systemisation to help businesses scale effectively. During the session\, David will share practical strategies for growing through technology while ensuring the human element of your business (your relationships\, customer experience and company values) remains at the heart of everything you do. \nWe are delighted to be delivering this workshop in partnership with Launchpad\, ARU Arise Innovation Hubs\, Oxford Innovation\, the Federation of Small Businesses (FSB)\, Made Smarter and Connected Innovation. \nIf you’re looking to move beyond simply adopting digital tools and start using them strategically to grow your business\, this is an event not to be missed. \nPlease note: This is a three-part series\, but you’re welcome to attend just one\, two or all three sessions. Simply choose the workshop(s) that best suit your business and where you are on your growth journey. \nDuring the workshop we’ll explore:\n✅ How AI\, automation and digital technology can support sustainable business growth\n✅ Practical ways to systemise your business without losing the human touch\n✅ Building systems and processes that enable your business to scale\n✅ Developing leadership skills to confidently lead a growing business\n✅ Using technology to improve customer experience\, productivity and business performance\n✅ Real-world examples of businesses successfully growing through digital transformation \nWho is this workshop for?\nThis session is perfect for business owners and leaders who are: \n\nLooking to scale and grow their business\nAlready using\, or beginning to use\, AI and digital tools\nWanting to improve leadership and business performance\nLooking to create systems that support sustainable growth\nInterested in innovation and future-proofing their business\n\nWhat to expect\n✔ An inspiring and practical presentation from David Bell\n✔ Live Q&A with Ambitious Essex\, Launchpad Southend\, ARU Arise\, Connected Innovation\, Oxford Innovation and the FSB\n✔ Practical ideas and strategies you can implement immediately \nWhether you’re looking to strengthen your leadership\, make better use of AI or build systems that allow your business to grow sustainably\, this workshop will provide practical guidance\, expert insight and valuable connections to help you take your next step with confidence. \nPlease note: This course is funded specifically for Essex-based businesses. If your business is located outside of Essex\, unfortunately you will not be eligible to attend and your ticket will be refunded.
URL:https://www.launchpadsouthend.co.uk/event/online-grow-with-digital-scaling-future-proofing-your-business/
LOCATION:Online
CATEGORIES:AI,Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/grow-with-digital-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261020T100000
DTEND;TZID=UTC:20261020T130000
DTSTAMP:20260710T133800Z
CREATED:20260710T133800Z
LAST-MODIFIED:20260710T133800Z
UID:2049-1792490400-1792501200@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n 
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-9/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/07/original-13.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261023T093000
DTEND;TZID=UTC:20261023T130000
DTSTAMP:20260820T101333Z
CREATED:20260820T094733Z
LAST-MODIFIED:20260820T101333Z
UID:2117-1792747800-1792760400@www.launchpadsouthend.co.uk
SUMMARY:Southend Sales Accelerator Course (October)
DESCRIPTION:Sales Accelerator is back at the Launchpad in October with the next course fully funded by South Essex Colleges Group \nThe course will be run over 4 Fridays in October with Anna Watson and Lisa Ansell co-hosting the course\, now is the time to invest your time in learning\, growing in sales confidence\, and growing your business alongside other local business owners and sales professionals. \nThe last Sales Accelerator course was oversubscribed\, so please register your interest early to avoid disappointment!  Southend Sales Accelerator Course (October)
URL:https://www.launchpadsouthend.co.uk/event/southend-sales-accelerator-course-october-3/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development,Sales
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/Sales-Accelerator-Southend.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20261030T093000
DTEND;TZID=UTC:20261030T130000
DTSTAMP:20260820T101116Z
CREATED:20260820T095320Z
LAST-MODIFIED:20260820T101116Z
UID:2118-1793352600-1793365200@www.launchpadsouthend.co.uk
SUMMARY:Southend Sales Accelerator Course (October)
DESCRIPTION:Sales Accelerator is back at the Launchpad in October with the next course fully funded by South Essex Colleges Group \nThe course will be run over 4 Fridays in October with Anna Watson and Lisa Ansell co-hosting the course\, now is the time to invest your time in learning\, growing in sales confidence\, and growing your business alongside other local business owners and sales professionals. \nThe last Sales Accelerator course was oversubscribed\, so please register your interest early to avoid disappointment!  Southend Sales Accelerator Course (October)
URL:https://www.launchpadsouthend.co.uk/event/southend-sales-accelerator-course-october-4/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development,Sales
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/08/Sales-Accelerator-Southend.jpg
END:VEVENT
END:VCALENDAR