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SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-6/
LOCATION:Online
CATEGORIES:Marketing
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DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T130000
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SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-6/
LOCATION:Online
CATEGORIES:Social Media
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DTSTART;TZID=UTC:20260519T100000
DTEND;TZID=UTC:20260519T130000
DTSTAMP:20260407T224551
CREATED:20260401T104946Z
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SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/
LOCATION:Online
CATEGORIES:Social Media
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DTSTART;TZID=UTC:20260526T093000
DTEND;TZID=UTC:20260526T113000
DTSTAMP:20260407T224551
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SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-5/
LOCATION:Online
CATEGORIES:Learning and development
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