Launchpad Southend

Overview of Incoterms®
2025-07-15 09:30 - 11:30 UTC | Zoom
Understand the Rules. Reduce Risk in International Trade.
Incoterms® 2020 are globally recognised rules that clearly define the responsibilities of buyers and sellers in international trade. These three-letter acronyms are essential for setting the terms of delivery, managing risk, and ensuring clarity in contracts.
Using the wrong Incoterm®, or misusing one, can result in serious issues, including delays, disputes, additional costs, and even failed payments. That’s why it’s critical for businesses engaged in global trade to fully understand how and when to apply each term.
This virtual overview will cover:
• A clear explanation of each of the 11 Incoterms® 2020
• The role of Incoterms® in international contracts and logistics
• How to select the right term for your business
• Common mistakes and how to avoid them
• Real-world examples to illustrate best practice
Included with the overview:
• A downloadable copy of the course slides
• Comprehensive guidance notes to support continued learning and contract accuracy
This session is ideal for anyone involved in sales, purchasing, logistics, shipping, or contract negotiation – helping you to apply Incoterms® confidently and correctly in day-to-day trade operations.

Date: Tuesday 15 July 9.30am – 11.30am
Virtual: Zoom Platform
Cost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT
Please note: This event will not be recorded and any material will only be circulated to those that attend.
Can’t make this date? Contact us to register your interest for the next course date
British Chambers of Commerce Accredited Course: The British Chambers of Commerce has a range of nationally accredited international trade courses that give essential skills that are invaluable to small and large businesses alike.
At the end of the course there will be a short assessment paper to complete which results in a BCC Certificate with a Pass or Merit achievement worth 1 credit. Achieve 6 credits to receive the BCC Foundation Award in International Trade.

Converting followers into customers
2025-07-15 14:00 - 15:00 | Online
What you’ll learn

Understand how to structure your social media content to guide followers through the customer journey
Learn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof
Discover how to leverage analytics and insights to refine your strategy and improve conversion rates

Description

Growing a social media following is one thing – turning those followers into paying customers is another.
In this session, we’ll focus on practical strategies to move your audience from passive engagement to active conversion.
You’ll learn how to create content that drives action, optimise your social channels for lead generation, and use social proof to build trust and credibility. Walk away with clear, actionable steps to turn your followers into loyal customers.

Speakers

Edwina Mullins
Co-owner and Director, SocialB

Edwina has 20 years’ experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic e

2025-07-16 09:30 - 12:00 | First Intuition Chelmsford, 2 Coval Lane, Chelmsford, Essex, CM1 1TD
Come and join us for an enjoyable networking and learning morning!
Hosted by First Intuition East Anglia, the Chelmsford Sales Club is the perfect opportunity to meet like-minded individuals, share ideas and grow your company and your network.
Whether you’re an experienced sales professional or you want to understand how to grow your role and your business, this event is for you. Don’t miss out on this chance to connect with many others in the sales industry and expand your business horizons.
Book now, registrations will close when we reach capacity!

Get Found, Get Clicked, Get Customers: Making LinkedIn Work for Your Business
2025-07-17 10:00 - 11:00 | Webinar
Join Small Business Britain, BT Digital Skills, and LinkedIn expert Ashley Leeds for a practical, confidence-boosting session for small business owners who want to get more out of LinkedIn.
In this webinar, you’ll learn:
– The 3 things small businesses are getting wrong on LinkedIn (and how to fix them fast)
– Profile power moves
– how to turn your profile into a mini sales page
– Easy content ideas that build trust and drive traffic
– How to show up in just 15 minutes a day (and why it works)
– The secret to connecting with the right people (without feeling salesy)
Expect actionable tips, relatable examples, and plenty of support to help you get started or level up your LinkedIn game.
You’ll also receive a free resource pack to keep the momentum going after the session.
About Ashley: Ashley Leeds, the ‘15-Minute Guy,’ is a LinkedIn expert, coach, and speaker who helps professionals build confidence and visibility—all in just 15 minutes a day. Having once struggled with self-doubt and feeling invisible,
Ashley knows first-hand how powerful it is to finally start showing up authentically. His approach is simple, relatable, and proven to get results. He’s helped hundreds of professionals transform their LinkedIn presence, including speaking internationally at Accountex Canada, inspiring others to embrace LinkedIn with confidence.
About BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.

Import Procedures & Documentation Training
2025-07-22 09:30 - 12:00 | Zoom
Build Confidence in Sourcing from Global Markets
Global sourcing presents valuable opportunities for UK businesses to access a wider range of products, materials, and components. With the right strategy and understanding of procedures, importing can be a cost-effective way to enhance your competitiveness and supply chain resilience.
However, bringing goods into the UK involves navigating a complex set of rules, paperwork, and compliance requirements. This virtual half-day course is designed to provide you with a solid foundation in the essential aspects of importing.
What You’ll Learn:
• Key steps in the import process from order to delivery
• How to prepare and manage import documentation
• Practical tips to ensure compliance and avoid delays
Included in the Course:
• A downloadable set of course presentation slides
• Detailed guidance notes to support your import activities long after the session
Ideal for businesses new to importing or those seeking to improve their internal processes, this training provides practical knowledge to help you manage international purchases with confidence and clarity.

Date: Tuesday 22 July 9.30am to 12.00pm
Virtual: Zoom Platform
Cost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT
Please note: This event will not be recorded and any material will only be circulated to those that attend.

Can’t make this date? Contact us to register your interest for the next course date

The British Chambers of Commerce has a range of nationally accredited international trade courses that give essential skills which are invaluable to small and large businesses alike.
At the end of these courses there will be a short assessment paper to complete which results in a BCC Certificate with a Pass or Merit achievement worth 1 credit. Achieve 6 credits to receive the BCC Foundation Award in International Trade.

Importance of International Documentation
2025-07-28 09:30 - 13:00 | Zoom
This course aims to develop knowledge and understanding of the importance of customs documentation in the world of international trade to ensure both parties clearly understand the documentation that will be required in the import or export of goods or services. This includes evidence of delivery, proof payment, export and import documentation, customs clearance, intellectual property rights, mitigating risk and dispute resolution.
► Certificate of origin
► Licences
► Labelling
► CMR
► Proof of delivery
► Certificate of origin
► Health certificates
► Proof of customs entry
► Commodity codes
► Certification
► WTO
► Chambers of commerce
► International bodies
Date: Monday 28 July 9.30am – 1.00pm
Virtual: Zoom Platform
Cost to attend: Members £330.00 + VAT and Non-Members £375.00 + VAT
Credits: 1 credit gained with successful completion of a multiple choice questionnaire

Our Trade Expert Training Academy online program offers a comprehensive curriculum designed to equip you with the knowledge and skills needed to excel in the global marketplace.

Customs Procedures and Documentation Training
2025-07-29 09:30 - 11:30 | Zoom
Strengthen Compliance. Streamline Your Trade Operations.
This concise but comprehensive virtual training session provides essential insight into the procedures and documentation required when dealing with UK and international customs authorities. Whether importing or exporting, understanding what’s required for customs declarations is vital to ensuring smooth, compliant trade operations.
Failure to comply can result in delays, inspections, and financial penalties—all of which can be avoided with the right knowledge and preparation.
This course covers:
• The key customs procedures businesses must follow
• Understanding the data and documents needed for customs declarations
• The role of Standard Operating Procedures (SOPs) in maintaining compliance
• How good customs practices can improve efficiency and reduce risk
• An overview of both import and export requirements
Included with the Course:
• A full set of course slides for future reference
• Detailed guidance notes to reinforce learning and support implementation
Designed for anyone involved in international trade, this session will help your business operate more effectively and avoid common pitfalls when dealing with customs.
Date: Tuesday 29 July 9.30am – 11.30am
Virtual: Zoom Platform
Cost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT
Please note: This event will not be recorded and any material will only be circulated to those that attend
Can’t make this date? Contact us to register your interest for the next course date
British Chambers of Commerce Accredited Course: The British Chambers of Commerce has a range of nationally accredited international trade courses that give essential skills which are invaluable to small and large businesses alike.
At the end of these courses there will be a short assessment paper to complete which results in a BCC Certificate with a Pass or Merit achievement worth 1 credit. Achieve 6 credits to receive the BCC Foundation Award in International Trade.

Using AI tools to create content for your business
2025-08-05 13:00 - 15:00 | online workshop
In this business.connected workshop in partnership with Vodafone Business, we’ll explore how to harness the power of AI to create smarter, more strategic content – without compromising on authenticity.
Whether you’re a solo entrepreneur, a small business owner or part of a growing team, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values.
Led by Kristian Downer, an expert in digital content and AI applications, the workshop will cover how to use AI tools to generate blogs, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy.
You’ll also learn how to repurpose one idea into a wealth of content across different platforms, and how to use AI-powered analytics to track what’s working, what’s not and where to optimise.
Kristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent, profitable growth. From sole traders to large corporates, he’s delivered proven strategies and high-performing campaigns that drive real results.
Now, as a national trainer for Google Digital Garage through Enterprise Nation, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.
With business.connected, get support on the technologies and digital business areas that can help you and your business work smarter. Grow online with expert guidance, peer insights, digital skills training and smart connectivity solutions.
Key takeaways from this session

Ethics and authenticity when using AI: Understand the importance of using AI responsibly, including keeping data secure and maintaining brand trust.
AI tools for creating content: Explore practical tools to help you generate engaging blogs, scripts and social media posts more efficiently.
Balancing AI and human content: Learn how to blend AI-generated and human-authored content to remain authentic and relevant.
Content repurposing strategies: Discover how to turn a single idea into 10 or more pieces of content across different platforms.
AI-driven analytics: Use intelligent tools to measure your content performance and optimise your strategy for better results.

Important details about the workshop

During the webinar, you’ll also have the chance to ask Kristian any questions.
The session lasts two hours. By signing up, you’ll also receive extra resources to support your learning.
Each workshop is designed to deliver practical, hands-on advice for SMEs. You’ll leave the session knowing how to implement specific strategies.

This webinar is part of a series for business.connected. Check out the other events, including more online workshops and business bootcamps held in-person across different regions of the UK.
About business.connected
The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology.
The programme is supported by Vodafone Business. For more information, visit the business.connected support hub.

Customer profiling: Customers and competitors
2025-08-05 14:00 - 15:00 | Online
Duration1 hour
Contentbusiness academy
Part ofFuel your Business Growth: Start your business

Learn how to conduct market research to start your business on the right foot!

What you’ll learn

how to use a SWOT analysis
creating a Unique Selling Point (USP)
identifying your core target customer

Description

In this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.

Speakers

Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub

Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.

SE..whO Breaking down the basics of SEO
2025-08-06 10:00 - 12:00 | Zoom
In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help.
This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!
Event details:
Time: 10am – 12pm
Location: Online (ZOOM)
Cost: £30pp
What You’ll Learn:

Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.

Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.

On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.

Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.

Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.

Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Who Should Attend:
· Small Business Owners

Small Business Owners

Content Creators

Entrepreneurs

Anyone Seeking to Enhance Digital Presence

Let’s demystify SEO and empower you to navigate the digital landscape with confidence.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.

2025-08-11 12:00 - 13:30 | Online
Join SAVS and Ingenium Coaching online on Monday 11th August, from 12pm to 1.30pm for this free training session to understand different personality types. Book your free place

This is part of a four-part series with Ingenium Coaching to deliver training to the sector to improve your personal and professional development. This session is number two in the series, with the first focusing on understanding perception and how it differs for each person.

This session will explore how to improve workplace relationships and performance by helping individuals understand themselves and others better, ultimately leading to more effective communication, collaboration, and conflict resolution.

It will also help you to understand the challenges in understanding diverse personalities and behaviours, promoting self-awareness, and enhancing team dynamics.

Although the session is 1.5 hours long, the lunchinars usually finish within 1 hour.

Planning for success: How to action plan by adopting SMART objectives
2025-08-13 12:00 - 13:00 | Online
Duration1 hour
Contentbusiness academy
Part ofFuel your Business Growth: Start your business

Get to grips with using SMART objectives in your business planning.

What you’ll learn

how to identify risks
using SMART action planning
flexible planning

Description

We’ll guide you through an action plan with SMART (specific, measurable, realistic, timebound) objectives and how to incorporate flexibility and revision.

Speakers

Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub

Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.

Four steps to kick-start your venture
2025-08-19 11:00 - 12:00 | Online
Get the fundamentals you need to give your business idea the best chance of success.

What you’ll learn

key do’s and don’ts when starting your business
foundation pillars for success
focus areas for planning

Description

Join Archie Wilkinson, CEO and Co-founder of Lifesaver, as he takes you through the ‘do’s and don’ts’, the foundational pillars of success, and the focus areas for giving your venture the best chance of success.

Speakers

Archie Wilkinson
CEO, Lifesaver

Archie is the CEO of Lifesaver, a certified B-Corp company pioneering sustainable charging solutions. Under his leadership, Lifesaver developed the world’s first outdoor power bank vending machine, reducing battery waste and partnering with major events and venues like Wimbledon, The O2, Wembley Stadium and Winter Wonderland. As an Export Champion, he has expanded Lifesaver internationally, recently achieving 58% annual revenue growth and EBITDA+.

August Virtual Networking - Free For All
2025-08-20 10:00 - 11:30 | Zoom
Expand Your Horizons: Join Our Free For All Virtual Networking Event!
Ready to grow your professional network and spark new opportunities? We’re excited to invite members and non-members to experience our popular virtual networking. These events offer an open, engaging space for professionals from all industries to connect, collaborate, and thrive.
This interactive and informal experience makes connecting easy and enjoyable, offering the chance to engage with a diverse range of professionals, many you might not have encountered otherwise. With dynamic breakout rooms, you’ll reconnect with familiar faces and forge new partnerships that could drive your business forward.
Open to everyone in the Essex business community and beyond.
Don’t miss this chance to build your network and explore what’s possible!
Date: Wednesday 20 August 10.00am to 11.30am
Platform: Zoom
Cost: FREE for All
Only TWO attendees per company
Agenda
9.50am – Sign into Zoom Meeting
10.00am – Welcome introduction from a Client Relationship Manager
10.05am – Networking
11.30am – Meeting finishes

Achieving Email Excellence Strategies for Successful Email Marketing
2025-08-20 10:00 - 12:00 | Online
Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.
In this 2-hour webinar, we will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy.
Event details:
Time: 10 am – 12 pm
Location: Online (ZOOM)
Cost: £30pp
Throughout this webinar, we’ll cover essential topics such as:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.

Analytics and Optimization: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.

Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business!

Meet the Host:
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.

YES Network: Mindset Masterclass
2025-08-21 10:00 - 13:00 | One Hub Southend, Warrior Square 3rd Floor, Southend -
This event will be led by Toyin Akinyemi BSc (Hons) Psychology | Licensed Insights Discovery Practitioner |Leadership Development Consultant

An established, Licensed insights discovery practitioner who is passionate about making a difference and having a positive impact on the lives of people. Over 25 years experience within Pharmaceutical Industry, health and social care, excelling in stakeholder management and leadership development. Supporting individuals and teams within organisations to lead in a collaborative way so as to achieve shared objectives and raise individual and team performance.

Toyin will use “Insights Discovery” which aims to improve workplace relationships and performance by helping individuals understand themselves and others better, ultimately leading to more effective communication, collaboration, and conflict resolution. It addresses challenges in understanding diverse personalities and behaviours, promoting self-awareness, and enhancing team dynamics.

Insights Discovery provides a framework for understanding different communication styles and preferences.
This model helps individuals recognize their own strengths and weaknesses, as well as those of their colleagues and clients, leading to more respectful and productive interactions.
By understanding each other’s preferences, individuals can adapt their communication styles to better connect and collaborate, even across virtual boundaries.

The session will be an interactive workshop with some fun activities.

Start your business: From the kitchen table to the world
2025-08-26 10:00 - 11:00 | Online
Duration1 hour
Contentbusiness academy
Part ofFuel your Business Growth: Start your business

Learn how Tajinder Banwait MBE turned Urban Apothecary London from a kitchen table idea to a scalable brand.

What you’ll learn

explore the journey from idea to scalable brand
how to turn challenges into opportunities
understand the power of networks, pitching and partnerships

Description

People are often surprised to learn Urban Apothecary London began at Tajinder’s kitchen table, as she was surrounded by her fragrance notebook and apothecary-style bottles.
Join this session to learn how Tajinder pitched to a major retailer, launched in 13 stores with six months’ stock, and expanded across 36 stores. Urban Apothecary now have 500+ stockists across 37 markets and growth continues through international retail, hospitality and travel.

Speakers

Tajinder Banwait MBE
Founder & Managing Director, Urban Apothecary London

Urban Apothecary was founded in 2012 by entrepreneur and beauty industry stalwart, Tajinder Banwait MBE. This unique British fragrance lifestyle brand is known around the world – currently retailing in 37 countries – for its luxurious scents for the home and body, with a distinct minimalist style that’s instantly recognisable. Tajinder heads a team of artisans who design, manufacture and sell the range of natural vegan hand-poured candles, diffusers and room sprays alongside a hand and body collection, in the UK as w

Using Canva to Create Content
2025-08-26 10:00 - 11:30 | Online
Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more!
Event details:
Time: 10am – 11:30am
Location: Online (ZOOM)
Cost: £25pp (£30pp from after April)
In this course, we’ll cover everything from:

How to sign up and get set up on the platform

How to navigate Canva as a beginner

Creating a brand kit for your business

Creating a new graphic together for a campaign for a business

Walkthrough of all the basic features of Canva

Resizing designs to make posters and leaflets

As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a dynamic Marketing Executive at Let’s Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.

Ask the Expert: How AI Can Help Your Small Business
2025-08-28 10:00 - 11:00 | Zoom
With so much talk about AI, what does it actually mean for small businesses like yours? There’s so much being said about AI right now, but it can be tricky to know what’s useful and what’s just hype.

That’s exactly why we’re bringing you a one-off live Q&A, packed with practical advice and honest answers to the most common (and most confusing!) questions about AI.

Join Small Business Britain and BT Group on Thursday 28th August at 10:00 AM for Ask the Expert: How AI Can Help Your Small Business.

This is a live, interactive session with some of the UK’s leading AI experts. No jargon, no pressure, just clear, helpful insight. Whether you’re completely new to AI, feeling unsure about where to begin, or already using tools in your day-to-day, this is your chance to learn more and ask anything.

We’ll explore real-world examples, bust common myths, and show how AI can help with everything from saving time and boosting productivity to improving customer experience. Got a question? Submit it in advance or ask it live on the day, our panel is here to help.

If you’ve ever wondered: – Is AI right for my business? – How do I start using AI without overcomplicating things? – What are the quick wins I can try today? …then this session is for you.

A Guide to Developing your Strategy for Social Media Workshop
2025-09-02 10:00 - 12:00 | Zoom
Do you have a Social Media Strategy for your business?
Knowing where to start when creating a social media strategy to drive impact and help your campaigns succeed can feel a bit daunting, especially if it is new to you. Whatever the size of your organisation or your team, a strategy and pre-set objectives are essential. Without that, anything you post can be a drop in the social media ocean.
Join us for an informative and practical workshop which will help you set objectives, develop a strategy, and build a social media guidebook that everyone in your organisation can use for many years to come.
To make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group, but we will cover the following areas:
• Social media objectives – what are yours and how can you implement them?
• Setting your tone, voice and content guidelines
• Developing a strategy
• Creating a social media guidebook
• Calendars and milestones
• Reports and analysis
• A chance to share your own experiences and learn from others.
Our social media workshops are popular, and places are limited, so please book early to avoid disappointment.
Who should attend?
This training is for staff who have responsibility for social media as part of their role and have a good knowledge of social media and how to use it, but need help in developing a longer-term strategy, objectives, and goals.
What’s included?

The workshop lasts for 2 hours but further time is available at the end for any outstanding questions or queries.
After the workshop, we will send you a pack containing all the advice, tips and links discussed during the session.
You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.

About the Trainers
SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business.
SRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations, and small businesses, always receiving positive feedback.
This workshop will be delivered by Simon Rothstein and Lauren Soar.
Date: Tuesday 2 September 2025 10.00am to 12.00pm
Virtual: Zoom Platform
Cost to attend: Members £95.00 + VAT and Non-Members £150.00 + VAT

Understanding and Developing a Marketing Strategy
2025-09-02 10:00 - 12:30 | Online
An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear.
In this 2.5-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!
Event details:
Time: 10am – 12:30pm
Location: Online (ZOOM)
Cost: £35pp
In this power-packed session, we will cover:

What is Marketing Strategy?

Market Analysis

SWOT Analysis

Identifying Target Audiences

Analysing Competitor Landscape

Crafting Your Unique Value Proposition:

Defining Your Brand Identity

Creating Compelling Messaging

Choosing the Right Channels

Measuring Success with KPIs

Get ready for an immersive learning experience that will transform the way you approach marketing strategy!

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.

HR Prime FREE training session - Managing Menopause and Disability Within the Workplace
2025-09-04 11:30 - 12:30 | Online
Welcome to our HR Prime FREE training session on Managing Menopause and Disability Within the Workplace! Join us online for an informative session on how to support employees going through menopause and those with disabilities in the workplace. Our expert team will provide valuable insights and practical tips to create an inclusive and supportive work environment. This would be a good opportunity to enhance skills and make a positive impact in your organization.
Please register to secure your spot!

Networking at Jaguar Land Rover
2025-09-04 16:30 - 18:30 | Group 1 Jaguar Land Rover Southend, Cherry Orchard Way, Rochford, Essex, SS4 1YH, United Kingdom
As the roll out of the 75 number plates begins get up close and personal with the luxury car brands’s latest models and enjoy a fantastic evening of networking.
Whether you’re looking to build new relationships, strengthen existing ones, or simply share ideas in a relaxed yet premium setting, this event offers the perfect environment to do so.
Group 1 Jaguar Land Rover Southend is a state of the art 16 car showroom, 80 space used car display room, 13 bay workshop and MOT facilities centre. The venue also boasts a specialist parts and accessory sales centre and luxury customer lounge area.
Drive your business opportunities forward with two of Britain’s most iconic motoring brands.
Date: Thursday 4 September 4.30pm – 6.30pm
Venue: Group 1 Jaguar Land Rover Southend, Cherry Orchard Way, Rochford, Essex, SS4 1GP
Costs to attend: Members £30.00 + VAT Non Members £50 + VAT
Only TWO attendees per company
Agenda:
4.30pm – Arrival, welcome drinks & canapes
5.00pm – Welcome from Essex Chambers of Commerce
5.15pm – Introduction Garry Lane, Local Business Development Manager at Group 1 JLR Southend
5.30pm – Networking & opportunity to view and sit in vehicles in the showroom
6.30pm – Event ends

Introduction to Social Media Marketing
2025-09-09 10:00 - 13:00 | Online
Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge, skills and confidence to start connecting with your customers online!

Get to know more about social media channels and what they can do for your business, how to use them effectively, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze, and learn more about the possibilities with Social Media Marketing.
Event details:
Time: 10am – 1pm
Location: Online (ZOOM)
Cost: £35pp
During this course, we’ll cover:

The basics – understanding how marketing relates to social media and vice versa

The characteristics of each social media channel, how to determine which one is right for your business (or all of them!), as well as how to use the most popular channels Facebook, Instagram and LinkedIn

Finding your customer online, and identifying ways to connect with and reach them

Creating graphic design content using tools like Canva to capture the attention of customers on your news feed

Scheduling social media posts and content to make your life easier, with tools like Meta Business Suite, Buffer and more

Developing a social media Strategy

As well a dedicated Q&A session, where you can ask a social media expert any questions you have about your own social media strategy.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a dynamic Marketing Executive at Let’s Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.

September Virtual Networking
2025-09-10 10:00 - 11:30 | Zoom
Level Up Your Network at Our Virtual Networking Session
Take your professional connections to new heights – all from the comfort of your desk! Join industry leaders, exchange valuable insights, and form meaningful relationships at our next Virtual Networking session.
This interactive and informal experience makes connecting easy and enjoyable, offering the chance to engage with a diverse range of professionals – many you might not have encountered otherwise. With dynamic breakout rooms, you’ll reconnect with familiar faces and create new partnerships that could drive your career or business forward.
Get ready to meet inspiring professionals, dive into insightful conversations, and expand your network like never before. Don’t miss out – secure your spot today!
Date: Wednesday 10 September 10.00am to 11.30am
Platform: Zoom
Cost: FREE for Members Non-Members £35.00 + VAT
Only TWO attendees per company
Agenda
9.50am – Sign into Zoom Meeting
10.00am – Welcome introduction from a Client Relationship Manager
10.05am – Networking
11.30am – Meeting finishes

The North Essex Business Expo
2025-09-10 10:00 - 15:00 | Charter Hall, Cowdray Avenue, Colchester, CO1 1YH, United Kingdom
The North Essex Business Expo 10th September 2025
We are really pleased to announce a partnership between the North Essex Councils (NEEB), Colchester, Maldon, Tendring, Braintree, Uttlesford, Epping, Chelmsford, Essex, Global, the DE Group and Networking Essex . What we hope to achieve the biggest business expo in North Essex at the Charter Hall, Colchester on 10th September between 10am-3pm with over 100 stands and 1000 visitors.
The expo will be promoted by all our partners to their databases, social media, newsletters and in the case of Global we’ll be on Heart radio again leading up to the event. We intend to make every business in Essex aware of the expo and make it a must attend event.
This event is open to all businesses of all sizes, trades, industries, professions and sectors, start ups and pre start ups with something for everyone.
The expo is free to attend with plenty of free parking at the Charter Hall, to book your place please visit www.networking-essex.co.uk and if you would like to exhibit, please email aaron@networking-essex.co.uk

AI For Small Business
2025-09-15 10:00 - 2025-10-20 11:00 | Online
Small Business Britain is thrilled to deliver the AI For Small Business programme, supported by BT Group, to help small business owners unlock the power of AI and make their lives easier while streamlining operations. Whether it’s enhancing communication, automating tasks, or supercharging marketing efforts, the academy has everything you need!
Join the programme to help you sharpen your digital skills to stay ahead of the curve.
Course dates

Module 1 – 15th September 10am
Module 2 – 22nd September 10am
Module 3 – 29th September 10am
Module 4 – 6th October 10am
Module 5 – 13th October 10am
Module 6 – 20th October 10am

A special thanks to BT Group for partnering with us on this programme

AI For Small Business
2025-09-15 10:00 - 2025-10-20 11:00 | online workshop
Small Business Britain is thrilled to bring back the AI For Small Business programme, supported by BT Group, to help small business owners use AI and make their lives easier. Whether it’s improving communication, automating tasks, or supercharging marketing efforts, this programme has everything you need!

Join the programme to help you sharpen your digital skills to stay ahead of the curve.
Course dates

Module 1 – 15th September 10am
Module 2 – 22nd September 10am
Module 3 – 29th September 10am
Module 4 – 6th October 10am
Module 5 – 13th October 10am
Module 6 – 20th October 10am

A special thanks to BT Group for partnering with us on this programme.

Lunch and Learn: Five steps to using AI authentically
2025-09-15 12:00 - 12:30 | Zoom
Artificial intelligence (AI) is everywhere, but are you telling your clients and customers you’re using it?
Transparency and authenticity are key when implementing AI within your business or workflows. Whether you’re using it to save time, create content or win work, Natalie Luckham covers the key steps to consider when implementing or scaling up your use of use.
Topics covered in this session

How to crafting a transparency statement and why it’s key

How to make sure your content looks and sounds like you

How to have conversations with customers about AI

About the speaker
As owner of award-winning B Corp social media management and training firm Naturally Social, Natalie Luckham has poured her expertise into hundreds of businesses since 2015.
Previously named the UK’s number 1 social media adviser, she gained her CIM Level 6 Award in AI marketing in January 2024 and is a certified AI trainer. She’s now on a mission to show other people how AI can transform their business, while upskilling the marketers and freelancers of the future.
If you have any questions you’d like Natalie to answer during the webinar, please send them to events@enterprisenation.com.
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How to join the online webinar
When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
About Enterprise Nation
Enterprise Nation is the UK’s most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Network with Colchester City Council at the Delta Hotel Colchester
2025-09-16 07:30 - 09:30 | Delta Hotels Colchester, London Road Marks Tey, Colchester, Essex, CO6 1DU, United Kingdom
Networking Breakfast – Driving Economic Growth & Investment in Colchester
Start your day with purpose, connect with fellow professionals, and gain exclusive insights from the leadership of Colchester City Council at the newly refurbished Delta Hotels by Marriott Colchester.
This is your opportunity to hear directly from Pamela Donnelly, CEO of Colchester City Council, and Lindsay Barker, Deputy CEO, as they provide an in-depth briefing on the city’s economic priorities, development pipeline, and upcoming initiatives designed to drive business engagement and investment.
Network with influential business leaders, investors, and decision-makers as we explore Colchester’s economic future and the vital role local enterprises play in shaping the region’s success.
Enjoy a delicious breakfast in the stylish surroundings of the reimagined venue, formerly the Marks Tey Hotel and now a contemporary 4-star destination.
Don’t miss this opportunity to be part of the conversation shaping Colchester’s next chapter.
Date: Tuesday 16 September 7.30am – 9.30am
Venue: Delta Hotels Colchester. London Rd, Marks Tey, Colchester CO6 1DU
Costs to attend: Members £30.00 + VAT Non Members £50 + VAT
Only TWO attendees per Company
Agenda – Subject to change
7.30am – Registration, refreshments & networking
8.15am – Welcome from Denise Rossiter, CEO – Essex Chambers
8.20am – Presentation from Colchester City Council
8.50am – Networking & refreshments
9.30am – Event ends

Extra Information

Parking Info
Free parking is available at the venue. Vehicles must be registered at Reception on arrival

Refreshments
Breakfast refreshments will be served
