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BEGIN:VEVENT
DTSTART;TZID=UTC:20260511T120000
DTEND;TZID=UTC:20260511T123000
DTSTAMP:20260418T092124
CREATED:20260417T124847Z
LAST-MODIFIED:20260417T124847Z
UID:1904-1778500800-1778502600@www.launchpadsouthend.co.uk
SUMMARY:From idea to clarity: Define what your business stands for
DESCRIPTION:Learn to use Canva to brainstorm ideas\, organise and shape your brand visually and strategically.\n\n\n\nThis is the first session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nTo stand out as a small business owner or consultant\, you need more than a great offer. You need a clear value proposition that shows exactly why you’re the right choice. \nIn this session\, Rob Boliver will help you uncover what truly sets you apart. \nYou’ll move from a messy brain-dump of ideas to a clear\, confident brand identity using a simple\, practical process. \nYou’ll also learn how to use Canva Whiteboards to brainstorm\, organise and shape your brand visually and strategically. \nBy the end\, your founder story won’t just be a bio\, but a narrative that attracts your ideal audience. \nTopics covered in this session\n\nWhy branding matters for founders in 2026\n\n\nHow to use Canva to brainstorm\, “moodboard” and shape your brand visually\n\n\nHow to develop a founder story and clear niche that feels right for you\n\nAbout the speaker\nRob Boliver is a Canva Verified Expert\, Design Engineer and Technical Artist AI based in Galway\, Ireland. With over 585\,000 YouTube subscribers and a course platform (UniCanva) with more than 11\,000 students\, Rob has spent years helping founders\, entrepreneurs and small business owners build brands that actually feel like them. \nHe specialises in making the brand-building process practical and visual\, using tools like Canva to help people move from scattered ideas to a clear\, confident identity. His work sits at the intersection of design\, AI and online business\, and he collaborates with global tech companies on AI-driven design experiences. \nRob is known for breaking down complex creative processes into simple\, actionable steps that anyone can follow\, whether they are just starting out or looking to sharpen a brand they have been building for years. \nIf you have any questions you’d like Rob to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/from-idea-to-clarity-define-what-your-business-stands-for/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/image-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260512T120000
DTEND;TZID=UTC:20260512T123000
DTSTAMP:20260418T092124
CREATED:20260417T125233Z
LAST-MODIFIED:20260417T125233Z
UID:1906-1778587200-1778589000@www.launchpadsouthend.co.uk
SUMMARY:Build a magnetic brand: Turn clarity into marketing assets
DESCRIPTION:Learn how to use Canva to turn your brand positioning into a polished\, consistent visual identity. \n\n\n\n\nThis is the second session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nToday\, you don’t need an expensive branding agency or a full-time design team to build a brand that gets attention. \nIn this session\, Sydney Sam will break down the essential visual assets every founder needs\, from high-impact imagery to social templates that stop people scrolling. \nYou’ll learn how to use Canva to turn your brand positioning into a polished\, consistent visual identity. From smart templates to a refined brand kit – including your logo\, colours\, fonts and imagery – you’ll discover how to create content that looks premium\, without the premium price tag. \nBy the end\, you’ll be designing “thumb-stopping” content that feels aligned\, professional and true to your brand. \nTopics covered in this session\n\nHow to translate your brand positioning into professional visual assets\n\n\nWhere to start creating polished content in Canva using smart templates and a cohesive brand kit\n\n\nPractical Canva hacks to achieve a premium aesthetic without the agency price tag\n\nAbout the speaker\nSydney is a global brand strategist\, an entrepreneur and a venture-building advisor with 15 years of experience helping founders across Africa\, the UK and the US turn early ideas into revenue engines\, iconic brands and resilient teams. \nHe’s widely regarded for his ability to blend clear strategy\, creative execution and founder development into practical systems that accelerate growth. \nSydney supports business founders through one-on-one coaching\, accelerator mentorship\, venture training and hands-on brand execution through his creative-tech platform Workspace Global. \nIf you have any questions you’d like Sydney to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/build-a-magnetic-brand-turn-clarity-into-marketing-assets/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/image3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T130000
DTSTAMP:20260418T092124
CREATED:20260331T140356Z
LAST-MODIFIED:20260331T140547Z
UID:1865-1778666400-1778677200@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-6/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-4-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T120000
DTEND;TZID=UTC:20260513T123000
DTSTAMP:20260418T092124
CREATED:20260417T131303Z
LAST-MODIFIED:20260417T131303Z
UID:1908-1778673600-1778675400@www.launchpadsouthend.co.uk
SUMMARY:From idea to impact: Build campaigns that stand out
DESCRIPTION:Learn how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \n\n\n\n\nThis is the third session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nIn a crowded marketplace\, a brand’s strategy is only as strong as its execution. It’s time to move beyond one-off posts that drain your energy and start thinking on a campaign level. \nIn this session\, Martha Keith will show you how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \nYou’ll learn how to create cohesive campaigns that work across social\, email and even physical touchpoints\, so your brand shows up consistently wherever your audience is. \nWhether you’re launching a product or a service\, you’ll discover how to make your marketing feel less like isolated content and more like a connected experience people will remember. \nTopics covered in this session\n\nHow to move from one-off posts to 360-degree campaigns that drive results\n\n\nHow to create content that connects across social media and email\n\n\nA simple framework for designing creative that stops people scrolling and captures attention fast\n\nAbout the speaker\nMartha is the founder and CEO of Martha Brook\, a personalised stationery and lifestyle brand that has grown into a global e-commerce success. \nShe knows first-hand what it takes to build a brand from scratch using digital tools\, from design and content creation\, to marketing and selling online. \nIn 2024\, she founded Business Secrets Club\, a community of 135\,000 small business owners\, where she shares practical guidance on marketing\, strategy and growth. \nShe is a member of the British Library Advisory Council and an Ambassador for the Business & IP Centre. \nIf you have any questions you’d like Martha to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/from-idea-to-impact-build-campaigns-that-stand-out/
LOCATION:Online
CATEGORIES:Learning and development
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260514T120000
DTEND;TZID=UTC:20260514T123000
DTSTAMP:20260418T092124
CREATED:20260417T131636Z
LAST-MODIFIED:20260417T131636Z
UID:1909-1778760000-1778761800@www.launchpadsouthend.co.uk
SUMMARY:The AI founder marketing stack: Systems\, speed and sustainability
DESCRIPTION:Learn how to build a simple\, repeatable content system that removes the guesswork from what to post each week. \n\n\n\n\nThis is the fourth session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nIt’s a session about reclaiming your time by moving from manual tasks to smart\, automated systems. In this webinar\, Tara Elzingre will share the tools and workflows that help solo founders create the output of a full team. \nYou’ll learn how to build a simple\, repeatable content system that removes the guesswork from what to post each week. \nUsing AI and Canva\, you’ll discover how to turn one piece of “hero” content into a full suite of assets across a number of different platforms. By the end\, you’ll have a faster\, more efficient way to stay consistent without sacrificing quality. \nTopics covered in this session\n\nHow to repurpose a single idea into newsletters\, social posts and video scripts using AI\n\n\nSetting up templates that help you create professional content in minutes\, not hours\n\n\nHow Canva AI can help you scale your content and your business\n\nAbout the speaker\nTara Elzingre is an AI strategist and digital systems expert\, and the founder of Tara Elzingre Consultancy (TEC)\, a training-led consultancy that helps small businesses and corporate teams unlock serious time\, growth and clarity by using AI and automation on purpose. \nIf you have any questions you’d like Tara to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/the-ai-founder-marketing-stack-systems-speed-and-sustainability/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/https___cdn.evbuc_.com_images_1181769053_496872984357_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260515T120000
DTEND;TZID=UTC:20260515T123000
DTSTAMP:20260418T092124
CREATED:20260417T131959Z
LAST-MODIFIED:20260417T131959Z
UID:1911-1778846400-1778848200@www.launchpadsouthend.co.uk
SUMMARY:Bootstrapped but beautiful: turn your brand into sales
DESCRIPTION:Explore how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic and sustainable. \n\n\n\n\nThis is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help UK founders sharpen their marketing\, build stronger brands\, and grow with confidence. Expect practical guidance\, fresh ideas\, and tools you can put into action straight away. \nIn this fireside chat\, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions. The conversation will explore how to optimise your key digital touchpoints\, from your homepage to your checkout flow\, so your brand delivers a seamless\, high-quality customer experience. \nYou’ll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic\, sustainable\, and genuinely aligned with your brand. \nTopics covered in this session\n\nLearn how to design a customer journey that moves someone from a social post to a confirmed order\nDiscover practical ways to optimise your website or product pages to reduce friction and increase value\nUnderstand how to grow your revenue while maintaining a strong\, personal brand\n\nAbout the speakers\nAreej AbuAli is the founder of Women in Tech SEO\, a global community for marketers working at the intersection of marketing and technology. Since launching in 2019\, the community has grown to over 12\,000 members and 60\,000 followers worldwide\, connecting professionals through online groups\, mentorship programmes\, and conferences across the UK\, Europe\, and the USA. Based in London\, Areej is an international speaker\, a Google Women Techmakers Ambassador\, a UN Women UK Delegate\, and the author of Community Building for Marketers. \nFreddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO\, including five years at Amara\, building its SEO channel to over £10 million in annual revenue. Since going freelance in 2020\, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale\, which is trusted by SEOs at Lego\, Gymshark\, Target\, Adidas and more. \nIf you have any questions you’d like Areej and Freddie to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/bootstrapped-but-beautiful-turn-your-brand-into-sales/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/https___cdn.evbuc_.com_images_1181769195_496872984357_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T100000
DTEND;TZID=UTC:20260519T130000
DTSTAMP:20260418T092124
CREATED:20260401T104946Z
LAST-MODIFIED:20260401T104946Z
UID:1873-1779184800-1779195600@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260526T093000
DTEND;TZID=UTC:20260526T113000
DTSTAMP:20260418T092124
CREATED:20260401T123920Z
LAST-MODIFIED:20260401T123920Z
UID:1876-1779787800-1779795000@www.launchpadsouthend.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-5/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-7.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260609T093000
DTEND;TZID=UTC:20260609T120000
DTSTAMP:20260418T092124
CREATED:20260401T125239Z
LAST-MODIFIED:20260401T125239Z
UID:1879-1780997400-1781006400@www.launchpadsouthend.co.uk
SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \n  \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/strategies-for-successful-email-marketing-3/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-9.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260617T130000
DTEND;TZID=UTC:20260617T143000
DTSTAMP:20260418T092124
CREATED:20260331T132245Z
LAST-MODIFIED:20260331T132245Z
UID:1860-1781701200-1781706600@www.launchpadsouthend.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software\, with this beginners guide to using Canva! \nStruggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!) \nIn this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform\, design with purpose and ease\, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end\, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience\, put your best foot forward\, and unlock new possibilities for your marketing! \nWhat You’ll Learn:\n\n\nGetting Started with Canva: Understand how to sign up\, set up your account\, and navigate the platform’s interface.\n\n\n\n\nCreating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit\, including logos\, colours\, and fonts.\n\n\n\n\nDesigning Graphics: Discover how to create various graphics\, from social media posts to posters\, using Canva’s templates and tools.\n\n\n\n\nResizing Designs: Master the art of resizing your designs to fit different platforms and purposes\, ensuring consistency across all your materials.\n\n\n\n\nPractical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign\, and get the guidance from an expert on how to use the platform for your own business.
URL:https://www.launchpadsouthend.co.uk/event/using-canva-to-create-content-6/
LOCATION:Online
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-2-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260630T100000
DTEND;TZID=UTC:20260630T130000
DTSTAMP:20260418T092124
CREATED:20260331T132834Z
LAST-MODIFIED:20260331T132834Z
UID:1862-1782813600-1782824400@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-7/
LOCATION:Online
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260708T100000
DTEND;TZID=UTC:20260708T130000
DTSTAMP:20260418T092124
CREATED:20260331T140620Z
LAST-MODIFIED:20260331T140620Z
UID:1867-1783504800-1783515600@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-7/
LOCATION:Online
CATEGORIES:Social Media
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260714T100000
DTEND;TZID=UTC:20260714T130000
DTSTAMP:20260418T092124
CREATED:20260401T105050Z
LAST-MODIFIED:20260401T105050Z
UID:1875-1784023200-1784034000@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-3/
LOCATION:Online
CATEGORIES:Social Media
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260910T100000
DTEND;TZID=UTC:20260910T150000
DTSTAMP:20260418T092124
CREATED:20260317T103628Z
LAST-MODIFIED:20260317T103628Z
UID:1823-1789034400-1789052400@www.launchpadsouthend.co.uk
SUMMARY:The North Essex Business Expo 2026
DESCRIPTION:We are really pleased to announce a partnership between the North Essex Councils (NEEB)\, Colchester\, Maldon\, Tendring\, Braintree\, Uttlesford\, Epping\, Chelmsford\, Essex\, Global\, the DS Group and Networking Essex . What we hope to achieve the biggest business expo in North Essex at the Charter Hall\, Colchester on 10th September between 10am-3pm with over 150 stands and 1000 visitors. \nThe expo will be promoted by all our partners to their databases\, social media\, newsletters and in the case of Global we’ll be on Heart radio again leading up to the event. We intend to make every business in Essex aware of the expo and make it a must attend event. \nThis event is open to all businesses of all sizes\, trades\, industries\, professions and sectors\, start ups and pre start ups with something for everyone. \nThe expo is free to attend with plenty of free parking at the Charter Hall\, to book your place please visit www.networking-essex.co.uk and if you would like to exhibit\, please email aaron@networking-essex.co.uk
URL:https://www.launchpadsouthend.co.uk/event/the-north-essex-business-expo-2026/
LOCATION:Charter Hall\, Cowdray Avenue\, Colchester\, CO1 1YH\, United Kingdom
CATEGORIES:Expo
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BEGIN:VEVENT
DTSTART;TZID=UTC:20261111T100000
DTEND;TZID=UTC:20261111T150000
DTSTAMP:20260418T092124
CREATED:20260320T135510Z
LAST-MODIFIED:20260320T135510Z
UID:1835-1794391200-1794409200@www.launchpadsouthend.co.uk
SUMMARY:Festival Of Business
DESCRIPTION:We’re excited to announce the return of the Festival of Business\, taking place on Wednesday 11 November at Chelmsford City Racecourse – bringing together businesses from across Essex to connect\, celebrate and grow. \nThis year’s event promises a dynamic day of networking\, collaboration and opportunity for businesses of all sizes. \nFor Exhibitors:\nTake advantage of the opportunity to showcase your products and services\, generate new leads\, strengthen relationships and raise your brand profile within the Essex business community. Spaces are limited and always in high demand\, so we encourage early booking to secure your stand. \nFor Visitors:\nThe Festival is free to attend and provides a fantastic opportunity to connect with a wide range of businesses\, discover new suppliers\, gain insights and expand your professional network. Be one of the first 500 visitors on the day to receive an exclusive goody bag! \nEXHIBIT AT THE FESTIVAL OF BUSINESS \nBook your stand at one of Essex’s leading business exhibitions\, celebrating growth\, innovation\, and collaboration across the county. This is your opportunity to showcase your organisation\, connect with decision-makers\, and position your business at the heart of Essex’s evolving economy. \nWhy Exhibit? \nExhibiting at the Festival of Business provides a powerful platform to: \n💼 Showcase Your Business – Present your products\, services\, and success stories to a targeted professional audience \n⚡️ Meet Potential Clients & Partners – Build meaningful connections with businesses\, industry leaders\, and key stakeholders \n🔍 Increase Brand Visibility – Raise your profile among decision-makers from across Essex \n🌟 Stay Ahead of the Curve – Gain insight into emerging trends\, innovation\, and growth opportunities \n📈 Drive Sales and Leads – Generate valuable leads and partnerships during and beyond the event \nWho Should Exhibit? \nThe Festival of Business is ideal for: \n\nBusinesses looking to grow and expand\nCompanies offering innovative products and services\nLocal suppliers seeking new partnerships\nProfessional service providers (consulting\, legal\, financial\, etc.)\nTech and digital companies driving industry transformation\n\nExhibitor Benefits \n\nDedicated exhibition space\nNetworking opportunities with attendees\, sponsors\, and speakers\nPremium company listing in the official Festival brochure\nOpportunity to demonstrate products or services to visitors\nExclusive advertising space available in the Festival brochure\nOpportunity to enter the Best in Business Award\n\nExhibition Space Details \n\nMaximum space of 2m wide x 2m deep\nOne 6ft table with cloth and two chairs provided (unless opted out during booking)\nElectricity available to your stand (must be selected at booking stage)\n\nNeed more room to showcase your business? Contact us to discuss larger exhibition or outdoor space options. \nPricing: \nStandard Exhibition Stands \n\nMembers:            £395 + VAT\nNon-Members:   £700 + VAT\n\nFestival Brochure Advertising – Limited Space Available \n\n1/2 Page:   £75.00 + VAT\nFull Page:  £125.00 + VAT\n\n 
URL:https://www.launchpadsouthend.co.uk/event/festival-of-business/
LOCATION:Chelmsford City Racecourse\, Chelmsford\, Essex\, CM3 1QP\, United Kingdom
CATEGORIES:Festival Of Business
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