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SUMMARY:SE..whO Breaking down the basics of SEO
DESCRIPTION:In an era where online presence is a necessity\, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape\, can appear overwhelming and complicated for small business owners\, but Let’s Do Marketing are here to help. \n  \nThis 2-hour webinar breaks down the basics of SEO\, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! \n  \nEvent details:\nTime: 10am – 12pm \nLocation: Online (ZOOM) \nCost: £30pp \n  \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimization\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\n\n  \nWho Should Attend:\n· Small Business Owners \n\n\nSmall Business Owners\n\n\n\n\nContent Creators\n\n\n\n\nEntrepreneurs\n\n\n\n\nAnyone Seeking to Enhance Digital Presence\n\n\n  \nLet’s demystify SEO and empower you to navigate the digital landscape with confidence. \n  \n\nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/se-who-breaking-down-the-basics-of-seo-4/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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DTSTART;TZID=UTC:20251021T130000
DTEND;TZID=UTC:20251021T140000
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CREATED:20250930T094904Z
LAST-MODIFIED:20250930T094904Z
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SUMMARY:Selling to Public Sector: A practical introduction to tendering
DESCRIPTION:Join this webinar to demystify the tendering process and gain practical tips on winning public sector contracts. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this event\n\n\n\n\n\nBusiness • Startups\n\n\n\n\nWant to win public sector contracts but you’re not sure where to start? \nJoin this 30-minute introductory session with Melanie Bryan OBE DL\, which will demystify the tendering process\, draw on “real life” examples of small businesses and provide lots of practical tips. \nTopics covered in this session\n\nWhat tendering is and how it differs from proposals\n\n\nWhere to find tenders\n\n\nHow to decide if a tender is right for you\n\n\nCommon pitfalls and how to avoid them\n\n\nHow to get your business tender-ready\n\n\nAbout the speaker\nMelanie is a tendering expert with over 30 years of relevant experience. Before founding WhyNotChange in 2009\, she held senior management consultancy and executive roles\, including head of public sector consulting practice. \nSince founding her company\, Melanie has supported over 8\,000 small businesses to grow sustainably and has extensive experience of supporting organisations to build their tendering capabilities. This includes helping them to win over £188 million of public sector contracts and philanthropic grants. \nIf you have any questions you’d like Melanie to answer during the webinar\, please send them to events@enterprisenation.com. \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/selling-to-public-sector-a-practical-introduction-to-tendering/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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DTSTART;TZID=UTC:20251118T110000
DTEND;TZID=UTC:20251118T120000
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SUMMARY:Grow Your Email List by Leveraging Small Business Saturday
DESCRIPTION:Join us as we gear up for Small Business Saturday on 6th December with our series of free\, virtual webinars designed to help small businesses grow. \nEach webinar is hosted by successful small business owners and recorded for later viewing. \nAttend 10 sessions\, and receive a free gift from us! \nMarketing Coach Minal Patel shares actionable tips on how small businesses can turn this retail event into a powerful contact building opportunity. \nLearn how to attract new subscribers\, engage your community\, and create lasting connections that go beyond just one day. Perfect for business owners looking to grow their audience and boost long term marketing success. \nYou will learn: \n– How to build your email list effectively \n– How to create a great initial impression to create lasting connections within a short space of time \nSign up for more webinars in this series here: https://smallbusinesssaturdayuk.com/the-tour
URL:https://www.launchpadsouthend.co.uk/event/grow-your-email-list-by-leveraging-small-business-saturday/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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DTSTART;TZID=UTC:20260106T100000
DTEND;TZID=UTC:20260106T130000
DTSTAMP:20260417T081632
CREATED:20251205T101124Z
LAST-MODIFIED:20251205T101945Z
UID:1680-1767693600-1767704400@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Description\nNeed to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \n  \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \n  \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n 
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Zoom
CATEGORIES:Marketing,Zoom
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