Launchpad Southend

Understanding and Developing a Marketing Strategy
2026-01-06 10:00 - 13:00 UTC | Zoom
Description
Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy, to help you create a consistent and cohesive plan that helps you attract the right customers, communicate clearly, and grow your business with purpose.

Struggling to make your marketing actually work for your business? Many small business owners dive into social media posts, flyers, or ads without a clear plan – and end up frustrated when results don’t follow.

That’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience, sharpen your message, and turn your strengths into a clear, consistent plan you can use every day. By the end, you’ll have the know-how and framework to confidently market your business with purpose and direction.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

What is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters, while exploring your market landscape to identify opportunities and gaps where your business can stand out.

SWOT Analysis & Competitor Insights: Assess your strengths, weaknesses, opportunities, and threats, and learn how to analyse competitors to differentiate your business effectively.

Identifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.

Brand Identity & Messaging: Define a clear, consistent brand personality, and create compelling messages that connect with your audience across all channels.

Choosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.

With more than 20 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.

Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.
