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SUMMARY:
DESCRIPTION:Join us for an interactive workshop designed to help businesses at every stage of their journey\, from start-up to small-to-medium enterprises (SMEs). Whether you’re just getting started or looking to scale\, this webinar will equip you with the insights\, strategies\, and tools needed to thrive in today’s competitive market. \n  \nEvent details: \nDate: Tuesday 10th & Wednesday 11th June 2025 \nTime: 10:00am – 1:00pm \nLocation: Online (ZOOM) \nFor: Businesses based in Essex \n  \nNo matter where you are on your business journey\, this workshop will support you in navigating your: \nCompetitive Landscape: Understand how to identify your unique selling points (USPs) and differentiate yourself from competitors. \nBusiness Model Options: Explore innovative ways to optimize your revenue streams and enhance profitability. \nMarketing Effectiveness: Pinpoint the most effective channels for reaching your target audience and maximizing marketing ROI. \nScaling for Success: Learn how to create the right conditions to launch new products\, services\, and expand your business. \nUnlock the tools to navigate your business challenges and scale with confidence! \n  \nAbout the host: \nRoss Moran\, Business Advisory Manager \nOver two decades focusing on new venture creation and business transformation\, Ross has worked in multiple finance\, management\, and technology roles within small and large organisations. Implementing new business models and developing a deep understanding of how technology process improvements intersect with business lifecycles and ecosystems has given Ross a unique perspective on most aspects of business including market research\, new product development\, raising finance\, sales\, marketing\, and business transformation. \n\nThis workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. This workshop is available to businesses within Essex\, excluding Southend and Thurrock. \nFor more information visit https: www.backingessexbusiness.co.uk
URL:https://www.launchpadsouthend.co.uk/event/1352/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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SUMMARY:Improving your Content & Planning for Social Media Workshop
DESCRIPTION:Do you want to know how to create standout graphics\, stunning imagery and compelling video? But are you also trying to do this while stretched for time and/or on a limited budget? \nThen this brand-new course for 2025 is for you! \nOur experts in social media and creative content production at SRX Consultancy will teach you how to amplify your content\, with plenty of hands-on demonstrations via screen share. \nIt will give practical tips on using free tools such as Canva\, iMovie and ClipChamp – as well as showcasing some of the premium options available – showing both good and bad examples in order to help you get it right. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nWhy producing brand appropriate and high quality content is key\nThe variations of social media content and posts you can include in your strategy\nThe importance of good high quality imagery and how to source it\nTop tips for photography\nAspect ratios and cropping across platforms\nCreating and editing images and graphics\nCreating and editing video\nCapturing and editing audio\nRecommended equipment to suit all budgets\nCommon mistakes to avoid\nBest practice across the board\n\nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \n\nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Wednesday 18 June  10.00am – 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/improving-your-content-planning-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development,Zoom
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