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SUMMARY:A Guide to Developing your Strategy for Social Media Workshop
DESCRIPTION:Do you have a Social Media Strategy for your business? \nKnowing where to start when creating a social media strategy to drive impact and help your campaigns succeed can feel a bit daunting\, especially if it is new to you. Whatever the size of your organisation or your team\, a strategy and pre-set objectives are essential. Without that\, anything you post can be a drop in the social media ocean. \nJoin us for an informative and practical workshop which will help you set objectives\, develop a strategy\, and build a social media guidebook that everyone in your organisation can use for many years to come. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Social media objectives – what are yours and how can you implement them?\n•    Setting your tone\, voice and content guidelines\n•    Developing a strategy\n•    Creating a social media guidebook\n•    Calendars and milestones\n•    Reports and analysis\n•    A chance to share your own experiences and learn from others. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho should attend?\nThis training is for staff who have responsibility for social media as part of their role and have a good knowledge of social media and how to use it\, but need help in developing a longer-term strategy\, objectives\, and goals. \nWhat’s included? \n\nThe workshop lasts for 2 hours but further time is available at the end for any outstanding questions or queries.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 2 September 2025  10.00am to 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-developing-your-strategy-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Social Media,Zoom
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UID:1404-1752588000-1752591600@www.launchpadsouthend.co.uk
SUMMARY:Converting followers into customers
DESCRIPTION:What you’ll learn \n\n\n\n\nUnderstand how to structure your social media content to guide followers through the customer journey\nLearn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof\nDiscover how to leverage analytics and insights to refine your strategy and improve conversion rates\n\n\n\n\nDescription\n\nGrowing a social media following is one thing – turning those followers into paying customers is another. \nIn this session\, we’ll focus on practical strategies to move your audience from passive engagement to active conversion. \nYou’ll learn how to create content that drives action\, optimise your social channels for lead generation\, and use social proof to build trust and credibility. Walk away with clear\, actionable steps to turn your followers into loyal customers. \n\n\n\nSpeakers\n\nEdwina Mullins\nCo-owner and Director\, SocialB \n\nEdwina has 20 years’ experience delivering digital marketing strategies in technology\, manufacturing\, engineering\, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio\, as well as delivering consultancy\, strategy\, and training. Edwina also mentors the team\, sharing her wealth of hands on and strategic e
URL:https://www.launchpadsouthend.co.uk/event/converting-followers-into-customers/
LOCATION:Online
CATEGORIES:Learning and development,Social Media
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DTSTART;TZID=UTC:20250707T110000
DTEND;TZID=UTC:20250707T120000
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UID:1396-1751886000-1751889600@www.launchpadsouthend.co.uk
SUMMARY:Managing social media channels on a budget
DESCRIPTION:Go from social media novice to social media ninja! Join us to learn how to increase your reach and grow your customers. \n\n\nWhat you’ll learn\n\n\nhow to create compelling content that not only engages\, but converts too\nthe role that emotions play in social media marketing\nhow to create content for international audiences without having to start new social media accounts\n\n\n\n\nDescription\n\nMaximise your online presence overseas without breaking the bank! \nThis hands-on session will provide practical tips and strategies to efficiently manage and grow your social media channels\, leveraging the key to success online. \nDesigned for both B2B and D2C businesses\, this workshop will help you to engage your audience\, create compelling content and measure your success\, all whilst thinking of your overseas audience and their journey to purchasing. \n\n\n\nSpeakers\n\nCharlie Garnham\nDigital Trade Adviser\, Department for Business and Trade \n\nCharlie loves talking about website UX\, international SEO\, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors\, agents or partners overseas. From handbags to security gates\, biogas converters to recruitment services\, Charlie supports all types of businesses with their export journey. In her spare time\, she enjoys long walks in her local area and enjoying good food in the South West.
URL:https://www.launchpadsouthend.co.uk/event/managing-social-media-channels-on-a-budget/
LOCATION:Online
CATEGORIES:Online Event,Social Media
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