BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Launchpad Southend - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.launchpadsouthend.co.uk
X-WR-CALDESC:Events for Launchpad Southend
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20260311T100000
DTEND;TZID=UTC:20260311T130000
DTSTAMP:20260604T180556
CREATED:20260304T105755Z
LAST-MODIFIED:20260304T105755Z
UID:1813-1773223200-1773234000@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \n  \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \n  \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.\n\n\n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \n  \nKerry’s passion is helping small businesses navigate the world of social media with confidence. She loves developing practical strategies\, crafting eye-catching content\, and showing businesses how to use platforms like Facebook and Instagram to connect with their audience and achieve real growth. \n  \n 
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-5/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-3.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260319T093000
DTEND;TZID=UTC:20260319T113000
DTSTAMP:20260604T180556
CREATED:20260109T160939Z
LAST-MODIFIED:20260304T110651Z
UID:1718-1773912600-1773919800@www.launchpadsouthend.co.uk
SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Description\nUse LinkedIn to expand your professional network\, attract new clients\, and create real business opportunities – all without feeling overwhelmed or unsure where to start. \n  \nFinding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \n  \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \n  \n\nEvent details:\n🕙Time: 09:30am – 11:30am \n📌Location: Online (ZOOM) \n💷Cost: £30pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 19 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-4/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/01/original-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260331T100000
DTEND;TZID=UTC:20260331T130000
DTSTAMP:20260604T180556
CREATED:20260202T142400Z
LAST-MODIFIED:20260202T142400Z
UID:1752-1774951200-1774962000@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \n  \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \n  \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.\n\n\n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing\, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management\, she specialises in social media advertising\, content creation\, and graphic design\, turning ideas into engaging posts that capture attention and drive results. \n  \nKerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies\, crafting ads that connect with the right audience\, and showing businesses how to use platforms like Facebook and Instagram to drive traffic\, leads\, and sales. \n  \n\nPrivacy Notice\nBy registering for this event\, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram/
LOCATION:Online
CATEGORIES:Online Event,Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/02/original-3.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260513T100000
DTEND;TZID=UTC:20260513T130000
DTSTAMP:20260604T180556
CREATED:20260331T140356Z
LAST-MODIFIED:20260331T140547Z
UID:1865-1778666400-1778677200@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-6/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-4-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260514T100000
DTEND;TZID=UTC:20260514T110000
DTSTAMP:20260604T180556
CREATED:20260430T082808Z
LAST-MODIFIED:20260430T082808Z
UID:1954-1778752800-1778756400@www.launchpadsouthend.co.uk
SUMMARY:Your Phone is a Film Studio: Using Short Video to Grow Your Business
DESCRIPTION:Your smartphone is more powerful than a camera crew – you just need to know how to use it! In this session\, join experts Garry Lee and James Adam\, BT and Small Business Britain show you exactly how to create short videos that stop the scroll and turn viewers into customers.\n\n\n\n\n\n\nYou’ll learn how to:\n\n– Film and edit content that looks polished and professional\n– using only your phone\n– Know which platforms your videos should be on and how to tailor your content for each one\n– Build a simple\, repeatable video habit that keeps your business visible and growing.\n\n\n\n\n\n\nAbout Gary and James: James and Garry believe in ruthlessly efficient marketing for small businesses. They don’t like to waste one second or one pound more than is needed. Both have over 20 years’ experience in marketing\, brand\, data and user experience. They have run businesses that serviced clients like Sainsburys\, Skype\, JD Sports and JCB\, but came together in 2020 to form Thirty Three Percent\, with the vision of bringing big brand marketing to small business. They firmly believe that small businesses can not only compete but thrive against the big brands by translating marketing best practice for small business.\n\n\n\n\n\n\nAbout Amy (guest expert from BT) Amy Johnston is a Social Media Manager with 5+ years of experience building and managing social media strategies designed to increase engagement and elevate brand presence. Her approach combines data‑led decision making\, creative content planning\, and trend awareness to optimise campaigns across Instagram\, TikTok\, YouTube\, Facebook\, and LinkedIn.\n\n\n\n\n\n\nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/your-phone-is-a-film-studio-using-short-video-to-grow-your-business/
LOCATION:online workshop
CATEGORIES:Learning and development,Social Media
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/43af1586-c92b-4c17-a80e-7df26d9ccb9e.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260519T100000
DTEND;TZID=UTC:20260519T130000
DTSTAMP:20260604T180556
CREATED:20260401T104946Z
LAST-MODIFIED:20260401T104946Z
UID:1873-1779184800-1779195600@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-2/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260616T100000
DTEND;TZID=UTC:20260616T120000
DTSTAMP:20260604T180556
CREATED:20260528T100912Z
LAST-MODIFIED:20260528T100912Z
UID:1981-1781604000-1781611200@www.launchpadsouthend.co.uk
SUMMARY:An Interactive Guide to Creating Content for Social Media
DESCRIPTION:Are you looking to create more engaging content across your social media channels?\nDo you want to know how to create standout graphics\, stunning imagery and compelling video? But are you also trying to do this while stretched for time and/or on a limited budget? \nOur experts in social media and creative content production at SRX Consultancy will teach you how to amplify your content\, with plenty of hands-on demonstrations via screen share. \nIt will give practical tips on using free tools such as Canva\, iMovie and ClipChamp – as well as showcasing some of the premium options available – showing both good and bad examples in order to help you get it right. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n\nWhy producing brand appropriate and high quality content is key.\nThe variations of social media content and posts you can include in your strategy\nThe importance of good high quality imagery and how to source it\nTop tips for photography\nAspect ratios and cropping across platforms\nCreating and editing images and graphics\nCreating and editing video\nCapturing and editing audio\nRecommended equipment to suit all budgets\nCommon mistakes to avoid\nBest practice across the board\n\n  \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \n\nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 16 June 2026  10.00am – 12.00pm \nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/an-interactive-guide-to-creating-content-for-social-media/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/05/Content-socials-2026-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260708T100000
DTEND;TZID=UTC:20260708T130000
DTSTAMP:20260604T180556
CREATED:20260331T140620Z
LAST-MODIFIED:20260331T140620Z
UID:1867-1783504800-1783515600@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Meet your customers where they are – and make social media work for your business growth! \nThis Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online\, and giving you the foundational skills to build a strong online presence that helps your business grow. \nThis workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms\, craft content that resonates\, and manage your presence effectively. By the end\, you’ll have the skills and confidence to make social media a powerful asset for your business. \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the basics of social media marketing\, including how to choose the right platforms and set up your profiles for success.\n\n\n\n\nUnderstanding Your Audience & Strategy: Discover who your ideal audience is\, what they care about\, and how to plan content that resonates with them.\n\n\n\n\nCrafting Engaging Content: Explore techniques for creating posts\, images\, and videos that capture attention and encourage interaction.\n\n\n\n\nScheduling\, Automation & Consistency: Learn how to plan and schedule content efficiently\, using tools and strategies to maintain a consistent presence.\n\n\n\n\nGrowing Your Following & Engagement: Understand how to attract followers organically\, encourage engagement\, and build relationships with your audience.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing-7/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/03/original-4-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260714T100000
DTEND;TZID=UTC:20260714T130000
DTSTAMP:20260604T180556
CREATED:20260401T105050Z
LAST-MODIFIED:20260401T105050Z
UID:1875-1784023200-1784034000@www.launchpadsouthend.co.uk
SUMMARY:Social Media Advanced: Paid Ads on Facebook & Instagram
DESCRIPTION:Use paid social media advertising to reach the right audience\, drive traffic\, and achieve real business results – without wasting money on ineffective ads. \nMany small business owners struggle with paid campaigns because they run ads without a clear strategy\, leaving them frustrated when results don’t match their expectations. \nThis workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience\, craft compelling ad content\, and measure performance effectively. By the end\, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business. \nWhat You’ll Learn:\n\n\nBuilding a Strong Foundation: Understand the fundamentals of paid social media advertising\, including campaign objectives\, ad formats\, and targeting options.\n\n\n\n\nDefining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences\, lookalike audiences\, and retargeting to reach them.\n\n\n\n\nCreating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.\n\n\n\n\nSetting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager\, including ad placement\, budget allocation\, and bidding strategies.\n\n\n\n\nMonitoring & Optimising Performance: Learn how to track key metrics\, analyse results\, and adjust campaigns to improve ROI and achieve better outcomes.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads-on-facebook-instagram-3/
LOCATION:Online
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/webp:https://www.launchpadsouthend.co.uk/wp-content/uploads/2026/04/original-6.webp
END:VEVENT
END:VCALENDAR