Launchpad Southend

A Guide to Managing the Risks of Social Media Workshop
2026-03-03 10:00 - 12:00 UTC | Online
Do you understand how to tackle the risks of Social Media?

Social media can be a powerful tool – but it also comes with risks. Every business of every size is vulnerable to online abuse, misinformation and reputational damage. The more platforms you use, the greater the potential for things to go wrong.
This practical and engaging session will help you understand your legal and safeguarding responsibilities, and how to manage your online presence with confidence. You’ll learn how good moderation not only protects your organisation but also builds trust, encourages engagement and strengthens your brand.
Led by experienced trainers, this course will equip you with the tools to create safe, inclusive and value-led online spaces. It will be a mix of discussion, theory and hands-on demonstration.
To make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group, but we will cover the following areas:

Moderating Facebook pages and groups, including live moderation and banning users
Moderation tools across other social platforms including Instagram and X
Zoom moderation and how to manage meetings and webinars safely
How to respond to and manage reviews, especially on Google and Facebook
Setting a tone and policies that reflect your businesses’ values Balancing openness with safety in your online spaces
Understanding the legal responsibilities around online activity

The session will also include a confidential Q&A – either in a group or one-to-one – where you can raise specific concerns or challenges you’ve faced.
Our social media workshops are popular, and places are limited, so please book early to avoid disappointment.
Who Should Attend
This training is for all staff who have responsibility for what is posted on social media, either as part of their daily role or because they are in a management or CEO position. For organisations with Boards, it also is aimed at trustees with legal responsibilities. No prior knowledge is required, although some experience of using the platforms will be helpful for the hands-on demonstrations.
What’s Included

The workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.
After the workshop, we will send you a pack containing all the advice, tips and links discussed during the session.
You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.

About the Trainers
SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations, and small businesses, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar.
Date: Tuesday 3 March 2026 10.00am – 12.00pm
Virtual: Zoom Platform
Cost to attend: Members £95.00 + VAT and Non-Members £150.00 + VAT

Introduction to Social Media Marketing
2026-03-11 10:00 - 13:00 | Online
Meet your customers where they are – and make social media work for your business growth!

This Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online, and giving you the foundational skills to build a strong online presence that helps your business grow.

This workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms, craft content that resonates, and manage your presence effectively. By the end, you’ll have the skills and confidence to make social media a powerful asset for your business.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Solid Foundation: Learn the basics of social media marketing, including how to choose the right platforms and set up your profiles for success.

Understanding Your Audience & Strategy: Discover who your ideal audience is, what they care about, and how to plan content that resonates with them.

Crafting Engaging Content: Explore techniques for creating posts, images, and videos that capture attention and encourage interaction.

Scheduling, Automation & Consistency: Learn how to plan and schedule content efficiently, using tools and strategies to maintain a consistent presence.

Growing Your Following & Engagement: Understand how to attract followers organically, encourage engagement, and build relationships with your audience.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management, she specialises in social media advertising, content creation, and graphic design, turning ideas into engaging posts that capture attention and drive results.

Kerry’s passion is helping small businesses navigate the world of social media with confidence. She loves developing practical strategies, crafting eye-catching content, and showing businesses how to use platforms like Facebook and Instagram to connect with their audience and achieve real growth.

LinkedIn Do's & Don'ts for Success
2026-03-19 09:30 - 11:30 | Online
Description
Use LinkedIn to expand your professional network, attract new clients, and create real business opportunities – all without feeling overwhelmed or unsure where to start.

Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience, then wonder why results don’t follow.

This workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile, craft engaging content, and network effectively. By the end, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business.

Event details:
🕙Time: 09:30am – 11:30am
📌Location: Online (ZOOM)
💷Cost: £30pp +VAT

What You’ll Learn:

Optimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.

Building a Network: Discover strategies for connecting with potential clients, collaborators, and industry peers effectively.

Creating Engaging Content: Explore how to post updates, articles, and multimedia content that positions you as an expert in your field.

Generating Leads: Learn practical methods to identify prospects, start conversations, and turn connections into opportunities.

Personal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.

Analytics & Growth: Learn how to monitor engagement, track performance, and adjust your LinkedIn activity for maximum impact.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.

With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.

Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Social Media Advanced: Paid Ads on Facebook & Instagram
2026-03-31 10:00 - 13:00 | Online
Use paid social media advertising to reach the right audience, drive traffic, and achieve real business results – without wasting money on ineffective ads.

Many small business owners struggle with paid campaigns because they run ads without a clear strategy, leaving them frustrated when results don’t match their expectations.

This workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience, craft compelling ad content, and measure performance effectively. By the end, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Strong Foundation: Understand the fundamentals of paid social media advertising, including campaign objectives, ad formats, and targeting options.

Defining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences, lookalike audiences, and retargeting to reach them.

Creating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.

Setting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager, including ad placement, budget allocation, and bidding strategies.

Monitoring & Optimising Performance: Learn how to track key metrics, analyse results, and adjust campaigns to improve ROI and achieve better outcomes.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management, she specialises in social media advertising, content creation, and graphic design, turning ideas into engaging posts that capture attention and drive results.

Kerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies, crafting ads that connect with the right audience, and showing businesses how to use platforms like Facebook and Instagram to drive traffic, leads, and sales.

Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Introduction to Social Media Marketing
2026-05-13 10:00 - 13:00, 2026-07-08 10:00 - 13:00 | Online
Meet your customers where they are – and make social media work for your business growth!
This Introduction to Social Media Marketing course takes you back to basics – understanding and finding your audience online, and giving you the foundational skills to build a strong online presence that helps your business grow.
This workshop focuses on practical strategies that drive real engagement and business growth. You’ll discover how to choose the right platforms, craft content that resonates, and manage your presence effectively. By the end, you’ll have the skills and confidence to make social media a powerful asset for your business.
What You’ll Learn:

Building a Solid Foundation: Learn the basics of social media marketing, including how to choose the right platforms and set up your profiles for success.

Understanding Your Audience & Strategy: Discover who your ideal audience is, what they care about, and how to plan content that resonates with them.

Crafting Engaging Content: Explore techniques for creating posts, images, and videos that capture attention and encourage interaction.

Scheduling, Automation & Consistency: Learn how to plan and schedule content efficiently, using tools and strategies to maintain a consistent presence.

Growing Your Following & Engagement: Understand how to attract followers organically, encourage engagement, and build relationships with your audience.

Your Phone is a Film Studio: Using Short Video to Grow Your Business
2026-05-14 10:00 - 11:00 | online workshop
Your smartphone is more powerful than a camera crew – you just need to know how to use it! In this session, join experts Garry Lee and James Adam, BT and Small Business Britain show you exactly how to create short videos that stop the scroll and turn viewers into customers.

You’ll learn how to:

– Film and edit content that looks polished and professional
– using only your phone
– Know which platforms your videos should be on and how to tailor your content for each one
– Build a simple, repeatable video habit that keeps your business visible and growing.

About Gary and James: James and Garry believe in ruthlessly efficient marketing for small businesses. They don’t like to waste one second or one pound more than is needed. Both have over 20 years’ experience in marketing, brand, data and user experience. They have run businesses that serviced clients like Sainsburys, Skype, JD Sports and JCB, but came together in 2020 to form Thirty Three Percent, with the vision of bringing big brand marketing to small business. They firmly believe that small businesses can not only compete but thrive against the big brands by translating marketing best practice for small business.

About Amy (guest expert from BT) Amy Johnston is a Social Media Manager with 5+ years of experience building and managing social media strategies designed to increase engagement and elevate brand presence. Her approach combines data‑led decision making, creative content planning, and trend awareness to optimise campaigns across Instagram, TikTok, YouTube, Facebook, and LinkedIn.

About BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.

Social Media Advanced: Paid Ads on Facebook & Instagram
2026-05-19 10:00 - 13:00, 2026-07-14 10:00 - 13:00 | Online
Use paid social media advertising to reach the right audience, drive traffic, and achieve real business results – without wasting money on ineffective ads.
Many small business owners struggle with paid campaigns because they run ads without a clear strategy, leaving them frustrated when results don’t match their expectations.
This workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience, craft compelling ad content, and measure performance effectively. By the end, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business.
What You’ll Learn:

Building a Strong Foundation: Understand the fundamentals of paid social media advertising, including campaign objectives, ad formats, and targeting options.

Defining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences, lookalike audiences, and retargeting to reach them.

Creating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.

Setting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager, including ad placement, budget allocation, and bidding strategies.

Monitoring & Optimising Performance: Learn how to track key metrics, analyse results, and adjust campaigns to improve ROI and achieve better outcomes.

An Interactive Guide to Creating Content for Social Media
2026-06-16 10:00 - 12:00 | Online
Are you looking to create more engaging content across your social media channels?
Do you want to know how to create standout graphics, stunning imagery and compelling video? But are you also trying to do this while stretched for time and/or on a limited budget?
Our experts in social media and creative content production at SRX Consultancy will teach you how to amplify your content, with plenty of hands-on demonstrations via screen share.
It will give practical tips on using free tools such as Canva, iMovie and ClipChamp – as well as showcasing some of the premium options available – showing both good and bad examples in order to help you get it right.
To make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group, but we will cover the following areas:

Why producing brand appropriate and high quality content is key.
The variations of social media content and posts you can include in your strategy
The importance of good high quality imagery and how to source it
Top tips for photography
Aspect ratios and cropping across platforms
Creating and editing images and graphics
Creating and editing video
Capturing and editing audio
Recommended equipment to suit all budgets
Common mistakes to avoid
Best practice across the board

Our social media workshops are popular, and places are limited, so please book early to avoid disappointment.

Who Should Attend
This training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals.
What’s Included

The workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.
After the workshop, we will send you a pack containing all the advice, tips and links discussed during the session.
You will also be able to pass on follow-up questions to our trainers, SRX Consultancy, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.

About the Trainers
SRX Consultancy is a boutique PR, social media and communications agency specialising in areas including charity and small business. Their bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities, organisations, and small businesses, always receiving positive feedback. This workshop will be delivered by Simon Rothstein and Lauren Soar.
Date: Tuesday 16 June 2026 10.00am – 12.00pm
Virtual: Zoom Platform
Cost to attend: Members £95.00 + VAT and Non-Members £150.00 + VAT
