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SUMMARY:A Guide to Developing your Strategy for Social Media Workshop
DESCRIPTION:Do you have a Social Media Strategy for your business? \nKnowing where to start when creating a social media strategy to drive impact and help your campaigns succeed can feel a bit daunting\, especially if it is new to you. Whatever the size of your organisation or your team\, a strategy and pre-set objectives are essential. Without that\, anything you post can be a drop in the social media ocean. \nJoin us for an informative and practical workshop which will help you set objectives\, develop a strategy\, and build a social media guidebook that everyone in your organisation can use for many years to come. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Social media objectives – what are yours and how can you implement them?\n•    Setting your tone\, voice and content guidelines\n•    Developing a strategy\n•    Creating a social media guidebook\n•    Calendars and milestones\n•    Reports and analysis\n•    A chance to share your own experiences and learn from others. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho should attend?\nThis training is for staff who have responsibility for social media as part of their role and have a good knowledge of social media and how to use it\, but need help in developing a longer-term strategy\, objectives\, and goals. \nWhat’s included? \n\nThe workshop lasts for 2 hours but further time is available at the end for any outstanding questions or queries.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 2 September 2025  10.00am to 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-developing-your-strategy-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Social Media,Zoom
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DTEND;TZID=UTC:20250918T113000
DTSTAMP:20260419T223635
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SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:LinkedIn has emerged as a powerful platform for professionals to connect\, network\, and advance their careers. \nJoin us as we delve into the essential do’s and don’ts of LinkedIn\, uncovering the key tactics to optimise your profile\, expand your network\, and engage effectively with potential customers and collaborators. \nWhether you are just starting\, or you are a regular user looking to enhance your profile\, this webinar is designed to equip you with practical insights in how to make the most of the platform. \nWe will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities. \nEvent details:\nTime: 9.30am – 11.30am \nLocation: Online (ZOOM) \nCost: £30pp \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success/
LOCATION:Online
CATEGORIES:Learning and development,Social Media
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DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T130000
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SUMMARY:Social Media Advanced: Paid Ads
DESCRIPTION:Description\nStart running Paid Ads on social media\, and reach more customers than ever before! \nWant to level up your social media channels and skills\, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? \n  \nJoin the course from Let’s Do Marketing and follow the whole process with an expert social media coach\, where you’ll learn how to dive deeper into and create a more targeted marketing strategy\, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager. \nEvent details:\nTime: 10am – 1pm \nLocation: Online (ZOOM) \nCost: £35pp \nDuring this course\, we’ll cover:\n\n\nDeveloping your customer personas online – investigating habits\, social media usage\, trends and more\n\n\n\n\nWays you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads\n\n\n\n\nLearning about Meta Business Suite – useful tools included\, as well as how to navigate the platform\n\n\n\n\nDifferent formats and types of ads\n\n\n\n\nCreating graphic design content for Paid Ads using Canva\n\n\n\n\nWalkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience\, to creating Ad copy and Call to Actions.\n\n\n\n\nMeasuring the results of your Paid Ad campaigns\n\n\n  \nAs well as a dedicated Q&A session\, where you can ask a social media expert any questions you have about running and creating your own paid advertisements on social media.  \n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/social-media-advanced-paid-ads/
LOCATION:Online
CATEGORIES:Social Media
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