Strategies for Successful Email Marketing
2026-02-25 09:30 - 12:00 UTC | Online
Learn how email marketing can help your business grow.
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.

In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:

Get started in collecting data

Creating emails that connect with your audience

Share updates, offers, or stories that keep people interested

Use easy tools to send and track your emails

By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.

Event details:
🕙Time: 09:30am – 12:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.

Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.

With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.

Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Disabled Entrepreneurs Networking
2026-02-25 11:00 - 12:00
A friendly, supportive and productive regular virtual networking meeting for entrepreneurs with any form of disability or health issues.
This is a regular opportunity for business owners with any form of physical or mental health issues to network together, advise each other and build up contacts across the whole of the UK.
The online networking session will feature a short 10 minute talk by a speaker with a health issue – or someone who is an advocate for those with a disability – before we go into breakout rooms so attendees can network with one another in a friendly and supportive environment.
These virtual networking meetings are part of the FSB’s ongoing Business Without Barriers campaign which aims to encourage inclusive, supportive workplaces and offer advice for the country’s army of disabled entrepreneurs.
This free #FSBConnectOnline networking is open to all businesses – both FSB members and non-members are welcome to attend, so please feel free to share with your networks.
Please note that subtitles will automatically be enabled for this virtual networking event.
We look forward to seeing you!
Our events and activities, including those focused on a specific issue or equality characteristic, are open to all. We encourage shared learning, wider conversations, and a collective responsibility to inclusivity through allyship, where marginalised groups are supported by others.

Understanding and Developing a Marketing Strategy
2026-03-03 10:00 - 13:00
Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy, to help you create a consistent and cohesive plan that helps you attract the right customers, communicate clearly, and grow your business with purpose.

Struggling to make your marketing actually work for your business? Many small business owners dive into social media posts, flyers, or ads without a clear plan – and end up frustrated when results don’t follow.

That’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience, sharpen your message, and turn your strengths into a clear, consistent plan you can use every day. By the end, you’ll have the know-how and framework to confidently market your business with purpose and direction.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

What is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters, while exploring your market landscape to identify opportunities and gaps where your business can stand out.

SWOT Analysis & Competitor Insights: Assess your strengths, weaknesses, opportunities, and threats, and learn how to analyse competitors to differentiate your business effectively.

Identifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.

Brand Identity & Messaging: Define a clear, consistent brand personality, and create compelling messages that connect with your audience across all channels.

Choosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.

With more than 20 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.

Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Bot Up Your Business - Marketing Programme Registration
2026-03-05 10:00 - 2026-03-26 11:00
Small Business Britain is thrilled to deliver the Bot Up Your Business programme, supported by BT Group, to help small business owners learn how AI can be their marketing ally. Through practical training designed to tackle real-world business challenges, you’ll learn how AI can improve content creation, strengthen copywriting, and enhance social media campaigns.
Join us to sharpen your AI skills and help your business grow!
Course dates

Module 1 – 5th March (10am – 11am)
Module 2 – 12th March (10am – 11am)
Module 3 – 19th March (10am – 11am)
Module 4 – 26th March (10am – 11am)

A special thanks to BT Group for partnering with us on this programme.

March Virtual Networking
2026-03-18 10:00 - 11:30
Forge Stronger Connections at Our Virtual Networking
Start your morning with meaningful conversations, industry insights, and new opportunities at our upcoming Virtual Networking session. Whether you’re looking to broaden your connections or share your expertise, this friendly, informal event is the ideal space to grow your network.
Our engaging breakout rooms make it easy to have authentic conversations with professionals from across Essex, helping you build relationships, gain fresh perspectives, and stay informed about what’s happening in the local business community.
Your network remains one of your most valuable assets. Take this chance to expand and strengthen it. We look forward to welcoming you.
Date: Wednesday 18 March 10.00am to 11.30am
Platform: Zoom
Cost: FREE for Members. Non-Members £35.00 + VAT
Agenda
9.50am – Sign into Zoom Meeting
10.00am – Welcome introduction from a Client Relationship Manager
10.05am – Networking
11.30am – Meeting finishes
Feedback from previous virtual networking sessions:
“As always, the set up and arrangements by ECoC were first class and superbly executed. Sincere thanks to everyone involved for a very enjoyable morning.”

Social Media Advanced: Paid Ads on Facebook & Instagram
2026-03-31 10:00 - 13:00
Use paid social media advertising to reach the right audience, drive traffic, and achieve real business results – without wasting money on ineffective ads.

Many small business owners struggle with paid campaigns because they run ads without a clear strategy, leaving them frustrated when results don’t match their expectations.

This workshop focuses on equipping you with strategies for paid social media campaigns that actually deliver. You’ll discover how to target the right audience, craft compelling ad content, and measure performance effectively. By the end, you’ll have practical skills and the confidence to turn paid social media ads into a powerful growth tool for your business.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Strong Foundation: Understand the fundamentals of paid social media advertising, including campaign objectives, ad formats, and targeting options.

Defining Your Audience: Learn how to identify your ideal customers and use tools like custom audiences, lookalike audiences, and retargeting to reach them.

Creating Engaging Ads: Explore techniques for writing persuasive copy and designing eye-catching graphics using tools like Canva that drive clicks and conversions.

Setting Up Campaigns: Get hands-on guidance on creating and launching campaigns in Facebook Ads Manager, including ad placement, budget allocation, and bidding strategies.

Monitoring & Optimising Performance: Learn how to track key metrics, analyse results, and adjust campaigns to improve ROI and achieve better outcomes.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management, she specialises in social media advertising, content creation, and graphic design, turning ideas into engaging posts that capture attention and drive results.

Kerry’s passion is helping small businesses navigate the world of paid social media with confidence. She loves developing practical strategies, crafting ads that connect with the right audience, and showing businesses how to use platforms like Facebook and Instagram to drive traffic, leads, and sales.

Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
