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X-WR-CALDESC:Events for Launchpad Southend
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DTSTART;TZID=UTC:20250326T110000
DTEND;TZID=UTC:20250326T120000
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UID:1207-1742986800-1742990400@www.launchpadsouthend.co.uk
SUMMARY:Brand Distinction - The Art of Winning Customers’ Attention
DESCRIPTION:In a world where customers are bombarded with choices\, how do you make your business the one they remember? \nJoin Small Business Britain\, BT Digital Skills\, and marketing expert Karen Webber\, founder of Goodness Marketing\, for this one-hour webinar to help small businesses stand out in a competitive marketplace. \nYou’ll learn: – How to move beyond generic marketing and find your authentic brand voice that resonates with your ideal audience – Practical strategies to showcase your unique perspective and experiences in your marketing communications – How to break away from industry “shoulds” to create marketing that feels genuine and attracts loyal customers \nMeet the Expert: Karen Webber is a marketing coach and strategist. As the owner of Goodness Marketing\, Karen helps small businesses with big hearts do marketing that feels good\, does good and gets good results. \nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/brand-distinction-the-art-of-winning-customers-attention/
LOCATION:Online
CATEGORIES:Learning and development,Marketing,Online Event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T100000
DTEND;TZID=UTC:20250313T120000
DTSTAMP:20250303T135948Z
CREATED:20250303T135948Z
LAST-MODIFIED:20250303T135948Z
UID:1169-1741860000-1741867200@www.launchpadsouthend.co.uk
SUMMARY:A Guide to Meta Business Suite for Facebook & Instagram Workshop
DESCRIPTION:When navigating the Meta Business Suite\, it can become overwhelming when trying to find your way around the platform\, especially when it comes to placing ads and sponsoring posts or boosts. \nNot many of us have the budget to hire dedicated staff or third-party agencies to run our account so practical knowledge and skills are vital when we have limited time and resources. \nJoin us for an informative and practical workshop which will provide an interactive overview of how to best utilise the Meta Business Suite platform and its advanced features to truly deliver for your organisation. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Introduction to the interface\n•    How Facebook adverts can work for ANY budget\n•    Different types of ads and outcomes\n•    Boosts v Ads campaigns\n•    From basic to advanced targeting\n•    Creating high quality promotional materials\n•    Linking Facebook ads with your website\n•    Ad rejections and how to handle them\n•    Trolls\, bots and spam messages and the best way to deal with them\n•    Insights\, scheduling and reporting. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar.
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-meta-business-suite-for-facebook-instagram-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development,Marketing,Zoom
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/ca60515fbe1a4.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250303T150000
DTEND;TZID=UTC:20250303T163000
DTSTAMP:20250213T152542Z
CREATED:20250213T152542Z
LAST-MODIFIED:20250213T152542Z
UID:1136-1741014000-1741019400@www.launchpadsouthend.co.uk
SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec2.jpg
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DTSTART;TZID=UTC:20250227T100000
DTEND;TZID=UTC:20250227T110000
DTSTAMP:20250213T101306Z
CREATED:20250213T101306Z
LAST-MODIFIED:20250213T101306Z
UID:1126-1740650400-1740654000@www.launchpadsouthend.co.uk
SUMMARY:Spring into Sales: Preparing for Mother’s Day\, Easter\, and Seasonal Events
DESCRIPTION:Join Small Business Britain\, BT Digital Skills\, and marketing expert Charelle Griffith for a practical webinar designed to help you boost your sales and make the most of seasonal events. With Mother’s Day\, Easter\, and other spring events around the corner\, this session will provide actionable insights to refine your marketing strategy\, attract customers\, and maximise sales.\n\n\n\n\n\nYou’ll Learn: –\n\nHow to plan and optimise your seasonal marketing campaigns\n\nWays to target new and previous customers\n\nTips for maximising sales during peak shopping period\n\nMeet the Expert: Charelle Griffith is a business growth consultant\, Chartered Marketer and award-winning content marketer.\nThrough her business\, CharelleGriffith.com\, Charelle provides marketing and business growth consulting\, mentoring and training to help micro business owners improve their marketing\, strategically grow their business and ultimately build a thriving business they love.\n\nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/spring-into-sales-preparing-for-mothers-day-easter-and-seasonal-events/
LOCATION:Webinar
CATEGORIES:Learning and development,Marketing
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DTSTART;TZID=UTC:20250218T130000
DTEND;TZID=UTC:20250218T140000
DTSTAMP:20250129T145017Z
CREATED:20250129T145017Z
LAST-MODIFIED:20250129T145017Z
UID:1068-1739883600-1739887200@www.launchpadsouthend.co.uk
SUMMARY:Getting started with LinkedIn ads
DESCRIPTION:Learn how to take the first steps in LinkedIn advertising and make them count. \nIn this webinar\, Celia Rizothanasi\, queen bee of LinkedIn and Marketing AI\, will show you how to start growing your business reach with confidence. \nKey takeaways from this session: \n\nWhy LinkedIn is a good investment for small budgets\nHow to set your campaign goals\nHow to select the right ad types\nHow to assess the effectiveness of your campaign\n\nCelia is a chartered marketer and fellow CIM on a mission to enable small businesses to accelerate their marketing results with AI. She specialises in LinkedIn and marketing AI training and consulting. \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
URL:https://www.launchpadsouthend.co.uk/event/getting-started-with-linkedin-ads/
LOCATION:Webinar
CATEGORIES:AI,Marketing,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/Getting-started-with-LinkedIn-ads-7.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T150000
DTEND;TZID=UTC:20250217T163000
DTSTAMP:20250213T151648Z
CREATED:20250213T151648Z
LAST-MODIFIED:20250213T151648Z
UID:1134-1739804400-1739809800@www.launchpadsouthend.co.uk
SUMMARY:Marketing Tools\, Tactics\, and Transformation: Empowering you to Scale!
DESCRIPTION:This talk will empower small and medium-sized businesses (SMBs) with actionable insights into leveraging modern marketing technologies and tactics. Attendees will learn how to optimise their marketing efforts using SEO\, PPC\, CRMs\, AI technologies\, and lead generation strategies to improve efficiency\, enhance customer engagement\, and drive business growth. \n\n\n\n\nTopics covered include: \n\nWhy technology is critical for SME success in today’s competitive landscape.\nTools to streamline SEO efforts (Google Search Console\, SEMrush\, Ahrefs).\nLocal SEO strategies to dominate nearby markets.\nAI-powered SEO tools for keyword research and content optimisation.\nHow PPC campaigns work on platforms like Google Ads and social media.\nAdvanced targeting and retargeting techniques.\nAI tools for PPC optimisation.\nProven techniques for capturing and nurturing leads (landing pages\, CTAs\, lead magnets).\nUsing AI chatbots for instant engagement and lead qualification.\nAutomation tools for lead scoring and nurturing (e.g.\, HubSpot\, ActiveCampaign).\nAffordable CRM solutions tailored for SMEs.\nLeveraging AI-powered CRMs to predict customer behavior and automate workflows.\nOverview of AI’s role in modern marketing.\nContent creation with AI tools (e.g.\, ChatGPT\, Jasper).\nCrafting a content strategy that resonates with your audience.\nTools for content creation and management (e.g.\, Canva\, Buffer\, Grammarly).\nAI-enhanced tools for content planning and SEO optimisation.\nCreating a customised marketing strategy that incorporates discussed tools.\nTips for prioritising efforts based on limited budgets and resources.\nPractical steps for integrating AI and automation into existing workflows.\nOpen Q&A to address specific challenges faced by SMEs.\n\n\n\n\n\nThe session is part 1 of 2 sessions. The follow-up session dives deeper into advanced marketing strategies\, focusing on how SMEs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations and is on the 3rd March. We suggest you attend both sessions to receive maximum value. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/marketing-tools-tactics-and-transformation-empowering-you-to-scale/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec.jpg
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