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DTSTART;TZID=UTC:20250902T100000
DTEND;TZID=UTC:20250902T123000
DTSTAMP:20260501T131718
CREATED:20250829T093659Z
LAST-MODIFIED:20250829T093659Z
UID:1522-1756807200-1756816200@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, we dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nEvent details:\nTime: 10am – 12:30pm \nLocation: Online (ZOOM) \nCost: £35pp \nIn this power-packed session\, we will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs\n\n\nGet ready for an immersive learning experience that will transform the way you approach marketing strategy! \n\nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/08/original-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T150000
DTSTAMP:20260501T131718
CREATED:20250731T100502Z
LAST-MODIFIED:20250731T100502Z
UID:1445-1754402400-1754406000@www.launchpadsouthend.co.uk
SUMMARY:Customer profiling: Customers and competitors
DESCRIPTION:Duration1 hour\nContentbusiness academy\nPart ofFuel your Business Growth: Start your business\n\n\n\nLearn how to conduct market research to start your business on the right foot! \n\n\nWhat you’ll learn\n\n\nhow to use a SWOT analysis\ncreating a Unique Selling Point (USP)\nidentifying your core target customer\n\n\n\n\nDescription\n\nIn this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment. \n\n\n\nSpeakers\n\nChris Stevens\nHead of Business Support\, Swindon and Wiltshire Business and Growth Unit \n\nChris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development. \n\n\n\nDarren Brindley\nBusiness Navigator\, Swindon and Wiltshire Growth Hub \n\nDarren has over 20 years experience of working with businesses of all sizes around the world\, supporting their development\, growth and skills progression.
URL:https://www.launchpadsouthend.co.uk/event/customer-profiling-customers-and-competitors/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/07/Picture1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250708T100000
DTEND;TZID=UTC:20250708T130000
DTSTAMP:20260501T131718
CREATED:20250703T111454Z
LAST-MODIFIED:20250703T111454Z
UID:1402-1751968800-1751979600@www.launchpadsouthend.co.uk
SUMMARY:Introduction to Social Media Marketing
DESCRIPTION:Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge\, skills and confidence to start connecting with your customers online! \n  \nGet to know more about social media channels and what they can do for your business\, how to use them effectively\, as well as create award winning and eye catching content to resonate with your customers. Get a better understanding on tools and software to make your social media marketing a breeze\, and learn more about the possibilities with Social Media Marketing. \nEvent details:\nTime: 10am – 1pm \nLocation: Online (ZOOM) \nCost: £35pp \nDuring this course\, we’ll cover:\n\n\nThe basics – understanding how marketing relates to social media and vice versa\n\n\n\n\nThe characteristics of each social media channel\, how to determine which one is right for your business (or all of them!)\, as well as how to use the most popular channels Facebook\, Instagram and LinkedIn\n\n\n\n\nFinding your customer online\, and identifying ways to connect with and reach them\n\n\n\n\nCreating graphic design content using tools like Canva to capture the attention of customers on your news feed\n\n\n\n\nScheduling social media posts and content to make your life easier\, with tools like Meta Business Suite\, Buffer and more\n\n\n\n\nDeveloping a social media Strategy\n\n\n  \nAs well a dedicated Q&A session\, where you can ask a social media expert any questions you have about your own social media strategy.  \n  \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/introduction-to-social-media-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250707T140000
DTEND;TZID=UTC:20250707T150000
DTSTAMP:20260501T131718
CREATED:20250703T110520Z
LAST-MODIFIED:20250703T110520Z
UID:1400-1751896800-1751900400@www.launchpadsouthend.co.uk
SUMMARY:Build a digital marketing strategy to drive sales
DESCRIPTION:Join our Fuel your Business Growth: Digital Edge series\, in this session we will be exploring how to build a successful digital marketing strategy. \n\n\nWhat you’ll learn\n\n\nWhat marketing methods you should prioritise when budgets are limited\nUncover demand and gain actionable inspiration for campaigns\nIdentify sources of data and insight to build a confident digital marketing strategy\n\n\n\n\nDescription\n\nJoin this session to learn the core digital marketing methodologies to cost-effectively increase\, tap into and capitalise on demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences\, this session will have insights for B2C and B2B brands of all sizes. \n\n\n\nSpeakers\n\nMartin Calvert\nMarketing Director\, ICS-digital \n\nMartin Calvert is Marketing Director at ICS-digital\, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. \nMartin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO\, content\, PR\, product and much more.
URL:https://www.launchpadsouthend.co.uk/event/build-a-digital-marketing-strategy-to-drive-sales/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/07/Picture1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T100000
DTEND;TZID=UTC:20250402T120000
DTSTAMP:20260501T131718
CREATED:20250331T133554Z
LAST-MODIFIED:20250331T133554Z
UID:1230-1743588000-1743595200@www.launchpadsouthend.co.uk
SUMMARY:SE..whO Breaking down the basics of SEO
DESCRIPTION:In an era where online presence is a necessity\, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape\, can appear overwhelming and complicated for small business owners\, but Let’s Do Marketing are here to help. \nThis 2-hour webinar breaks down the basics of SEO\, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! \nEvent details:\nTime: 10am – 12pm \nLocation: Online (ZOOM) \nCost: £30pp \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimization\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\n\nWho Should Attend:\n· Small Business Owners \n\n\nSmall Business Owners\n\n\n\n\nContent Creators\n\n\n\n\nEntrepreneurs\n\n\n\n\nAnyone Seeking to Enhance Digital Presence\n\n\nLet’s demystify SEO and empower you to navigate the digital landscape with confidence. \n  \nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/se-who-breaking-down-the-basics-of-seo/
LOCATION:Online
CATEGORIES:Learning and development,Marketing,Online Event,Webinar
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/original.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250401T163000
DTEND;TZID=UTC:20250401T183000
DTSTAMP:20260501T131718
CREATED:20250312T151122Z
LAST-MODIFIED:20250312T151122Z
UID:1195-1743525000-1743532200@www.launchpadsouthend.co.uk
SUMMARY:Essex Business Partnerships – Southend Connect Collaborate Construct Networking Event 202504
DESCRIPTION:At Essex Business Partnerships\, we are creating a community of construction professionals\, working in the Built Environment\, who want to meet others with a view to learning about industry activity and making new professional connections.\nThe Southend group will meet monthly on the first Tuesday of the month\, with a view to exchanging information\, developing professional and social contacts\, and supporting each other in pursuit of opportunities\, collaboration and new business.\nThe meetings will take place at The Black Box Brewery\, offering the chance to connect with like-minded individuals and groups in a relaxed and informal environment whilst enjoying a refreshing drink from the bar.\nPlease feel free to bring colleagues and contacts. We do ask all attendees to be involved with the construction industry in some regard and to book in advance.\nEssex Business Partnerships is an organisation operating countywide in Essex. We bring all types of businesses together with the aim of working together as a community\, to enable businesses to grow and develop through communication\, connection\, and collaboration. Our vision is to be a dynamic\, innovative\, and transparent organisation providing valuable tools and information to enable businesses to thrive whatever stage of their development. We will be holding business networking events at different venues and areas in Essex virtual events alongside workshops\, and educational events to help businesses succeed and grow. We are a friendly community\, with sole traders through to large corporate businesses and everyone is welcome.\nThe Black Box Brewery is a new Micro Brewery & Taproom based on the airport industrial estate in Southend-on-Sea made up of a small team of people all passionate about beer\, with an aircraft theme around their beers.\nFor more information contact info@essexbusinesspartnerships.org.uk or call Sally Sykes on 07940 459703
URL:https://www.launchpadsouthend.co.uk/event/essex-business-partnerships-southend-connect-collaborate-construct-networking-event-202504/
LOCATION:Black Box Brewery\, 18-19 Aviation Way\, Southend On Sea\, Essex\, SS2 6UN
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/Southend-Construction-Social-Graphic.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T110000
DTEND;TZID=UTC:20250326T120000
DTSTAMP:20260501T131718
CREATED:20250318T153209Z
LAST-MODIFIED:20250318T153209Z
UID:1207-1742986800-1742990400@www.launchpadsouthend.co.uk
SUMMARY:Brand Distinction - The Art of Winning Customers’ Attention
DESCRIPTION:In a world where customers are bombarded with choices\, how do you make your business the one they remember? \nJoin Small Business Britain\, BT Digital Skills\, and marketing expert Karen Webber\, founder of Goodness Marketing\, for this one-hour webinar to help small businesses stand out in a competitive marketplace. \nYou’ll learn: – How to move beyond generic marketing and find your authentic brand voice that resonates with your ideal audience – Practical strategies to showcase your unique perspective and experiences in your marketing communications – How to break away from industry “shoulds” to create marketing that feels genuine and attracts loyal customers \nMeet the Expert: Karen Webber is a marketing coach and strategist. As the owner of Goodness Marketing\, Karen helps small businesses with big hearts do marketing that feels good\, does good and gets good results. \nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/brand-distinction-the-art-of-winning-customers-attention/
LOCATION:Online
CATEGORIES:Learning and development,Marketing,Online Event
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/0e2bafcd-5a19-41f2-969a-92d0ff621aeb.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T100000
DTEND;TZID=UTC:20250313T120000
DTSTAMP:20260501T131718
CREATED:20250303T135948Z
LAST-MODIFIED:20250303T135948Z
UID:1169-1741860000-1741867200@www.launchpadsouthend.co.uk
SUMMARY:A Guide to Meta Business Suite for Facebook & Instagram Workshop
DESCRIPTION:When navigating the Meta Business Suite\, it can become overwhelming when trying to find your way around the platform\, especially when it comes to placing ads and sponsoring posts or boosts. \nNot many of us have the budget to hire dedicated staff or third-party agencies to run our account so practical knowledge and skills are vital when we have limited time and resources. \nJoin us for an informative and practical workshop which will provide an interactive overview of how to best utilise the Meta Business Suite platform and its advanced features to truly deliver for your organisation. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Introduction to the interface\n•    How Facebook adverts can work for ANY budget\n•    Different types of ads and outcomes\n•    Boosts v Ads campaigns\n•    From basic to advanced targeting\n•    Creating high quality promotional materials\n•    Linking Facebook ads with your website\n•    Ad rejections and how to handle them\n•    Trolls\, bots and spam messages and the best way to deal with them\n•    Insights\, scheduling and reporting. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar.
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-meta-business-suite-for-facebook-instagram-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development,Marketing,Zoom
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/ca60515fbe1a4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250303T150000
DTEND;TZID=UTC:20250303T163000
DTSTAMP:20260501T131718
CREATED:20250213T152542Z
LAST-MODIFIED:20250213T152542Z
UID:1136-1741014000-1741019400@www.launchpadsouthend.co.uk
SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250227T100000
DTEND;TZID=UTC:20250227T110000
DTSTAMP:20260501T131718
CREATED:20250213T101306Z
LAST-MODIFIED:20250213T101306Z
UID:1126-1740650400-1740654000@www.launchpadsouthend.co.uk
SUMMARY:Spring into Sales: Preparing for Mother’s Day\, Easter\, and Seasonal Events
DESCRIPTION:Join Small Business Britain\, BT Digital Skills\, and marketing expert Charelle Griffith for a practical webinar designed to help you boost your sales and make the most of seasonal events. With Mother’s Day\, Easter\, and other spring events around the corner\, this session will provide actionable insights to refine your marketing strategy\, attract customers\, and maximise sales.\n\n\n\n\n\nYou’ll Learn: –\n\nHow to plan and optimise your seasonal marketing campaigns\n\nWays to target new and previous customers\n\nTips for maximising sales during peak shopping period\n\nMeet the Expert: Charelle Griffith is a business growth consultant\, Chartered Marketer and award-winning content marketer.\nThrough her business\, CharelleGriffith.com\, Charelle provides marketing and business growth consulting\, mentoring and training to help micro business owners improve their marketing\, strategically grow their business and ultimately build a thriving business they love.\n\nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/spring-into-sales-preparing-for-mothers-day-easter-and-seasonal-events/
LOCATION:Webinar
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/small-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250218T130000
DTEND;TZID=UTC:20250218T140000
DTSTAMP:20260501T131718
CREATED:20250129T145017Z
LAST-MODIFIED:20250129T145017Z
UID:1068-1739883600-1739887200@www.launchpadsouthend.co.uk
SUMMARY:Getting started with LinkedIn ads
DESCRIPTION:Learn how to take the first steps in LinkedIn advertising and make them count. \nIn this webinar\, Celia Rizothanasi\, queen bee of LinkedIn and Marketing AI\, will show you how to start growing your business reach with confidence. \nKey takeaways from this session: \n\nWhy LinkedIn is a good investment for small budgets\nHow to set your campaign goals\nHow to select the right ad types\nHow to assess the effectiveness of your campaign\n\nCelia is a chartered marketer and fellow CIM on a mission to enable small businesses to accelerate their marketing results with AI. She specialises in LinkedIn and marketing AI training and consulting. \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
URL:https://www.launchpadsouthend.co.uk/event/getting-started-with-linkedin-ads/
LOCATION:Webinar
CATEGORIES:AI,Marketing,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/Getting-started-with-LinkedIn-ads-7.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250217T150000
DTEND;TZID=UTC:20250217T163000
DTSTAMP:20260501T131718
CREATED:20250213T151648Z
LAST-MODIFIED:20250213T151648Z
UID:1134-1739804400-1739809800@www.launchpadsouthend.co.uk
SUMMARY:Marketing Tools\, Tactics\, and Transformation: Empowering you to Scale!
DESCRIPTION:This talk will empower small and medium-sized businesses (SMBs) with actionable insights into leveraging modern marketing technologies and tactics. Attendees will learn how to optimise their marketing efforts using SEO\, PPC\, CRMs\, AI technologies\, and lead generation strategies to improve efficiency\, enhance customer engagement\, and drive business growth. \n\n\n\n\nTopics covered include: \n\nWhy technology is critical for SME success in today’s competitive landscape.\nTools to streamline SEO efforts (Google Search Console\, SEMrush\, Ahrefs).\nLocal SEO strategies to dominate nearby markets.\nAI-powered SEO tools for keyword research and content optimisation.\nHow PPC campaigns work on platforms like Google Ads and social media.\nAdvanced targeting and retargeting techniques.\nAI tools for PPC optimisation.\nProven techniques for capturing and nurturing leads (landing pages\, CTAs\, lead magnets).\nUsing AI chatbots for instant engagement and lead qualification.\nAutomation tools for lead scoring and nurturing (e.g.\, HubSpot\, ActiveCampaign).\nAffordable CRM solutions tailored for SMEs.\nLeveraging AI-powered CRMs to predict customer behavior and automate workflows.\nOverview of AI’s role in modern marketing.\nContent creation with AI tools (e.g.\, ChatGPT\, Jasper).\nCrafting a content strategy that resonates with your audience.\nTools for content creation and management (e.g.\, Canva\, Buffer\, Grammarly).\nAI-enhanced tools for content planning and SEO optimisation.\nCreating a customised marketing strategy that incorporates discussed tools.\nTips for prioritising efforts based on limited budgets and resources.\nPractical steps for integrating AI and automation into existing workflows.\nOpen Q&A to address specific challenges faced by SMEs.\n\n\n\n\n\nThe session is part 1 of 2 sessions. The follow-up session dives deeper into advanced marketing strategies\, focusing on how SMEs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations and is on the 3rd March. We suggest you attend both sessions to receive maximum value. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/marketing-tools-tactics-and-transformation-empowering-you-to-scale/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/tec.jpg
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