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UID:1680-1767693600-1767704400@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:Description\nNeed to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy\, to help you create a consistent and cohesive plan that helps you attract the right customers\, communicate clearly\, and grow your business with purpose. \n  \nStruggling to make your marketing actually work for your business? Many small business owners dive into social media posts\, flyers\, or ads without a clear plan – and end up frustrated when results don’t follow. \n  \nThat’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience\, sharpen your message\, and turn your strengths into a clear\, consistent plan you can use every day. By the end\, you’ll have the know-how and framework to confidently market your business with purpose and direction. \n  \n\nEvent details:\n🕙Time: 10:00am – 1:00pm \n📌Location: Online (ZOOM) \n💷Cost: £35pp +VAT \n  \n\nWhat You’ll Learn:\n\n\nWhat is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters\, while exploring your market landscape to identify opportunities and gaps where your business can stand out.\n\n\n\n\nSWOT Analysis & Competitor Insights: Assess your strengths\, weaknesses\, opportunities\, and threats\, and learn how to analyse competitors to differentiate your business effectively.\n\n\n\n\nIdentifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.\n\n\n\n\nBrand Identity & Messaging: Define a clear\, consistent brand personality\, and create compelling messages that connect with your audience across all channels.\n\n\n\n\nChoosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.\n\n\n  \n\nMeet the Host:\nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\n  \nStacey Pretty is the Marketing Director at Let’s Do Marketing\, where she helps small and growing businesses turn their marketing ideas into real results. \n  \nWith more than 20 years of hands-on experience in both B2B and B2C marketing\, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works\, and what doesn’t\, for small businesses trying to make their mark. \n  \nStacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical\, achievable steps that bring consistency\, confidence\, and results. \n  \n 
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy-3/
LOCATION:Zoom
CATEGORIES:Marketing,Zoom
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DTSTART;TZID=UTC:20260114T100000
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CREATED:20251216T104048Z
LAST-MODIFIED:20251216T104048Z
UID:1689-1768384800-1768392000@www.launchpadsouthend.co.uk
SUMMARY:Online Digital Marketing Workshop
DESCRIPTION:Master the Skills to Thrive Online with this Digital Marketing Workshop\, presented by Heavyweight Digital.\n\n\n\n\nStep into the fast-paced world of digital marketing with this practical and insightful Digital Marketing Workshop online or in person in Braintree with our amazing Speaker Heavyweight Digital Ltd. \nWhether you’re launching a startup\, growing a brand\, or exploring a career in marketing\, this session will equip you with the tools and strategies needed to succeed in the digital age.
URL:https://www.launchpadsouthend.co.uk/event/online-digital-marketing-workshop/
LOCATION:online workshop
CATEGORIES:Marketing,Workshop
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DTSTART;TZID=UTC:20260114T100000
DTEND;TZID=UTC:20260114T120000
DTSTAMP:20260615T204526
CREATED:20260109T142145Z
LAST-MODIFIED:20260109T142820Z
UID:1698-1768384800-1768392000@www.launchpadsouthend.co.uk
SUMMARY:Online Digital Marketing Workshop
DESCRIPTION:Master the Skills to Thrive Online with this Digital Marketing Workshop\, presented by Heavyweight Digital.\n\n\n\nStep into the fast-paced world of digital marketing with this practical and insightful Digital Marketing Workshop online or in person in Braintree with our amazing Speaker Heavyweight Digital Ltd. \nThis workshop will provide an overview of four key digital marketing services that support business growth: \n\nGoogle Ads\nMeta Ads (Facebook & Instagram)\nSearch Engine Optimisation (SEO)\nOrganic Social Media\n\nFor each channel\, we will explain its purpose and how it can be used effectively within a marketing strategy. Attendees will see practical examples of ads\, posts\, and organic search listings\, alongside clear guidance on the typical investment required — including time\, budget\, or a combination of both. \nThe session will also include simple\, step-by-step guidance to help participants understand how to get started with each service\, enabling them to make informed decisions about where to focus their marketing efforts. \nThis workshop is ideal for business owners and entrepreneurs looking to improve their digital presence and choose the right marketing channels for their business.
URL:https://www.launchpadsouthend.co.uk/event/1698/
LOCATION:online workshop
CATEGORIES:Marketing,Workshop
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