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SUMMARY:Beyond the Basics: Scaling SME Marketing with Advanced Tactics and AI
DESCRIPTION:This follow-up session dives deeper into advanced marketing strategies\, focusing on how SMBs can leverage AI and data-driven tools to refine their tactics\, improve efficiency\, and scale operations. It will provide attendees with actionable insights into optimising campaign performance\, creating hyper-personalised customer experiences\, and staying ahead of emerging trends in marketing technology. \n\n\n\n\nTopics covered include: \n\nRecap: Key Takeaways from the First Session\nAdvanced SEO and content optimisation\nAI-driven content strategies for better ranking and engagement.\nPredictive SEO: Leveraging data to anticipate trends and adjust content.\nVoice search and its impact on SME marketing strategies.\nAdvanced audience targeting and segmentation techniques.\nA/B testing for ad copy\, visuals\, and CTAs.\nCollecting and analysing customer data to tailor marketing efforts.\nAI-powered tools for creating personalised recommendations and offers.\nCase studies on successful SMB personalisation strategies.\nThe importance of a seamless customer journey across platforms.\nIntegrating social media\, email\, and e-commerce for better results.\nHow AI can predict customer behavior and optimise decision-making.\nWorkflow automation tools to save time and reduce manual efforts.\nUsing predictive analytics to forecast trends and allocate resources effectively.\nIdentifying the right KPIs for SMB marketing campaigns.\nAdvanced tools for tracking performance (e.g.\, Google Analytics 4\, SEMrush\, AWR).\nPreparing for the future: Keeping marketing strategies agile.\n\n\n\n\n\nThe session is part 2 of 2 sessions. \nThe sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions. \n\n\n\n\nMore about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works! \n“With over 10 years’ worth of experience in the marketing industry\, I’ve had the pleasure of working in various roles\, including magazine editor\, content marketer\, outreach manager and managing director. What’s more\, I’m lucky to have worked in both agency and in-house positions\, which has given me a great understanding of how both sides work.“ \nAnna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
URL:https://www.launchpadsouthend.co.uk/event/beyond-the-basics-scaling-sme-marketing-with-advanced-tactics-and-ai/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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DTSTART;TZID=UTC:20250313T100000
DTEND;TZID=UTC:20250313T120000
DTSTAMP:20260617T032300
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SUMMARY:A Guide to Meta Business Suite for Facebook & Instagram Workshop
DESCRIPTION:When navigating the Meta Business Suite\, it can become overwhelming when trying to find your way around the platform\, especially when it comes to placing ads and sponsoring posts or boosts. \nNot many of us have the budget to hire dedicated staff or third-party agencies to run our account so practical knowledge and skills are vital when we have limited time and resources. \nJoin us for an informative and practical workshop which will provide an interactive overview of how to best utilise the Meta Business Suite platform and its advanced features to truly deliver for your organisation. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Introduction to the interface\n•    How Facebook adverts can work for ANY budget\n•    Different types of ads and outcomes\n•    Boosts v Ads campaigns\n•    From basic to advanced targeting\n•    Creating high quality promotional materials\n•    Linking Facebook ads with your website\n•    Ad rejections and how to handle them\n•    Trolls\, bots and spam messages and the best way to deal with them\n•    Insights\, scheduling and reporting. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho Should Attend\nThis training is for staff who have the responsibility of social media as part of their role and have a good working knowledge of Facebook and/or Instagram\, but do not necessarily have a working knowledge of how to make the platform work best for their business. This course will assist in gaining that understanding and how to tailor it to established business goals. \nWhat’s Included \n\nThe workshop lasts for 2 hours but attendees can stay on for a further 30 minutes for additional discussions and advice.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar.
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-meta-business-suite-for-facebook-instagram-workshop/
LOCATION:Zoom
CATEGORIES:Learning and development,Marketing,Zoom
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DTSTART;TZID=UTC:20250326T110000
DTEND;TZID=UTC:20250326T120000
DTSTAMP:20260617T032300
CREATED:20250318T153209Z
LAST-MODIFIED:20250318T153209Z
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SUMMARY:Brand Distinction - The Art of Winning Customers’ Attention
DESCRIPTION:In a world where customers are bombarded with choices\, how do you make your business the one they remember? \nJoin Small Business Britain\, BT Digital Skills\, and marketing expert Karen Webber\, founder of Goodness Marketing\, for this one-hour webinar to help small businesses stand out in a competitive marketplace. \nYou’ll learn: – How to move beyond generic marketing and find your authentic brand voice that resonates with your ideal audience – Practical strategies to showcase your unique perspective and experiences in your marketing communications – How to break away from industry “shoulds” to create marketing that feels genuine and attracts loyal customers \nMeet the Expert: Karen Webber is a marketing coach and strategist. As the owner of Goodness Marketing\, Karen helps small businesses with big hearts do marketing that feels good\, does good and gets good results. \nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/brand-distinction-the-art-of-winning-customers-attention/
LOCATION:Online
CATEGORIES:Learning and development,Marketing,Online Event
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