Breaking Down the Basics of SEO
2026-12-02 10:00 - 12:00 UTC | Online
Get your business found online by the people who need you most.
Tired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results.
This workshop will help you fix that. You’ll learn simple, practical SEO strategies that bring more visitors to your site, attract your ideal customers, and help your business grow. We’ll break down the jargon, showing you how to optimise your website, create content that ranks, and use free tools to see what’s working.
By the end, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself.

Event details:
🕙Time: 10:00am – 12:00pm
📌Location: Online (ZOOM)
💷Cost: £30pp +VAT

What You’ll Learn:

Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.

Keyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.

On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.

Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.

Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimisation, and crawlability.

Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.
With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.
Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Strategies for Successful Email Marketing
2026-12-10 09:30 - 12:00
Learn how email marketing can help your business grow.
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.
In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:

Get started in collecting data

Creating emails that connect with your audience

Share updates, offers, or stories that keep people interested

Use easy tools to send and track your emails

By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.

Event details:
🕙Time: 09:30am – 12:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.

Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.
With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.
Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.
