Strategies for Successful Email Marketing
2026-10-15 09:30 - 12:00, 2026-12-10 09:30 - 12:00 UTC | Online
Learn how email marketing can help your business grow.
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.
In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:

Get started in collecting data

Creating emails that connect with your audience

Share updates, offers, or stories that keep people interested

Use easy tools to send and track your emails

By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.

Event details:
🕙Time: 09:30am – 12:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.

Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.
With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.
Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Understanding and Developing a Marketing Strategy
2026-10-20 10:00 - 13:00
Need to create a marketing strategy document but don’t know where to start? This workshop breaks down all the elements of a marketing strategy, to help you create a consistent and cohesive plan that helps you attract the right customers, communicate clearly, and grow your business with purpose.
Struggling to make your marketing actually work for your business? Many small business owners dive into social media posts, flyers, or ads without a clear plan – and end up frustrated when results don’t follow.
That’s why this workshop focuses on helping you create a marketing strategy that drives results. You’ll learn how to define your audience, sharpen your message, and turn your strengths into a clear, consistent plan you can use every day. By the end, you’ll have the know-how and framework to confidently market your business with purpose and direction.

Event details:
🕙Time: 10:00am – 1:00pm
📌Location: Online (ZOOM)
💷Cost: £35pp +VAT

What You’ll Learn:

What is a Marketing Strategy & Market Analysis: Understand what a marketing strategy really is and why it matters, while exploring your market landscape to identify opportunities and gaps where your business can stand out.

SWOT Analysis & Competitor Insights: Assess your strengths, weaknesses, opportunities, and threats, and learn how to analyse competitors to differentiate your business effectively.

Identifying Target Audiences & Crafting Your Unique Value Proposition: Discover who your ideal customers are and how to communicate what makes your business special in a way that resonates with them.

Brand Identity & Messaging: Define a clear, consistent brand personality, and create compelling messages that connect with your audience across all channels.

Choosing Channels & Measuring Success with KPIs: Identify the marketing channels that will deliver the best results for your business and learn which key performance indicators to track to see what’s working and where to improve.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.
With more than 20 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.
Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.

Using Canva to Create Content
2026-11-18 13:00 - 14:30
Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software, with this beginners guide to using Canva!
Struggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!)
In this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform, design with purpose and ease, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience, put your best foot forward, and unlock new possibilities for your marketing!

Event details:
🕙Time: 1:00pm – 2:30pm
📌Location: Online (ZOOM)
💷Cost: £30pp +VAT

What You’ll Learn:

Getting Started with Canva: Understand how to sign up, set up your account, and navigate the platform’s interface.

Creating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit, including logos, colours, and fonts.

Designing Graphics: Discover how to create various graphics, from social media posts to posters, using Canva’s templates and tools.

Resizing Designs: Master the art of resizing your designs to fit different platforms and purposes, ensuring consistency across all your materials.

Practical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign, and get the guidance from an expert on how to use the platform for your own business.

Meet the Host:
Kerry Madge | Marketing Executive, Let’s Do Marketing

Kerry Madge is a creative and hands-on Marketing Executive at Let’s Do Marketing, bringing nearly six years of experience helping businesses grow through social media. With a BA in Marketing Management, she specialises in social media advertising, content creation, and graphic design, turning ideas into engaging posts that capture attention and drive results.
Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualize and achieve their overarching goals.

Breaking Down the Basics of SEO
2026-12-02 10:00 - 12:00
Get your business found online by the people who need you most.
Tired of feeling like your website is invisible? You’re not alone. Many small business owners put time and effort into building their website but still struggle to show up in search results.
This workshop will help you fix that. You’ll learn simple, practical SEO strategies that bring more visitors to your site, attract your ideal customers, and help your business grow. We’ll break down the jargon, showing you how to optimise your website, create content that ranks, and use free tools to see what’s working.
By the end, you’ll know exactly how to make your business more visible online — and feel confident doing it yourself.

Event details:
🕙Time: 10:00am – 12:00pm
📌Location: Online (ZOOM)
💷Cost: £30pp +VAT

What You’ll Learn:

Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.

Keyword Research and Optimisation: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.

On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.

Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.

Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimisation, and crawlability.

Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Meet the Host:
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey Pretty is the Marketing Director at Let’s Do Marketing, where she helps small and growing businesses turn their marketing ideas into real results.
With more than 19 years of hands-on experience in both B2B and B2C marketing, Stacey’s worked on everything from digital campaigns and content strategies to traditional promotions. She’s seen what works, and what doesn’t, for small businesses trying to make their mark.
Stacey’s mission is simple: to make marketing easier to understand and more effective for business owners who have a lot on their plates. Her sessions focus on practical, achievable steps that bring consistency, confidence, and results.
