Strategies for Successful Email Marketing
2026-06-09 09:30 - 12:00 UTC | Online
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.
In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:

Get started in collecting data

Creating emails that connect with your audience

Share updates, offers, or stories that keep people interested

Use easy tools to send and track your emails

By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.

What You’ll Learn:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.

Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.

Using Canva to Create Content
2026-06-17 13:00 - 14:30
Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software, with this beginners guide to using Canva!
Struggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!)
In this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform, design with purpose and ease, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience, put your best foot forward, and unlock new possibilities for your marketing!
What You’ll Learn:

Getting Started with Canva: Understand how to sign up, set up your account, and navigate the platform’s interface.

Creating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit, including logos, colours, and fonts.

Designing Graphics: Discover how to create various graphics, from social media posts to posters, using Canva’s templates and tools.

Resizing Designs: Master the art of resizing your designs to fit different platforms and purposes, ensuring consistency across all your materials.

Practical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign, and get the guidance from an expert on how to use the platform for your own business.
