From idea to impact: Build campaigns that stand out
2026-05-13 12:00 - 12:30 UTC | Online
Learn how to turn your positioning into high-impact marketing that stops the scroll and starts conversations.

This is the third session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.
In a crowded marketplace, a brand’s strategy is only as strong as its execution. It’s time to move beyond one-off posts that drain your energy and start thinking on a campaign level.
In this session, Martha Keith will show you how to turn your positioning into high-impact marketing that stops the scroll and starts conversations.
You’ll learn how to create cohesive campaigns that work across social, email and even physical touchpoints, so your brand shows up consistently wherever your audience is.
Whether you’re launching a product or a service, you’ll discover how to make your marketing feel less like isolated content and more like a connected experience people will remember.
Topics covered in this session

How to move from one-off posts to 360-degree campaigns that drive results

How to create content that connects across social media and email

A simple framework for designing creative that stops people scrolling and captures attention fast

About the speaker
Martha is the founder and CEO of Martha Brook, a personalised stationery and lifestyle brand that has grown into a global e-commerce success.
She knows first-hand what it takes to build a brand from scratch using digital tools, from design and content creation, to marketing and selling online.
In 2024, she founded Business Secrets Club, a community of 135,000 small business owners, where she shares practical guidance on marketing, strategy and growth.
She is a member of the British Library Advisory Council and an Ambassador for the Business & IP Centre.
If you have any questions you’d like Martha to answer during the webinar, please send them to events@enterprisenation.com.
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How to join the online webinar
When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
About Enterprise Nation
Enterprise Nation is the UK’s most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Bootstrapped but beautiful: turn your brand into sales
2026-05-15 12:00 - 12:30
Explore how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic and sustainable.

This is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva, created to help UK founders sharpen their marketing, build stronger brands, and grow with confidence. Expect practical guidance, fresh ideas, and tools you can put into action straight away.
In this fireside chat, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions. The conversation will explore how to optimise your key digital touchpoints, from your homepage to your checkout flow, so your brand delivers a seamless, high-quality customer experience.
You’ll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic, sustainable, and genuinely aligned with your brand.
Topics covered in this session

Learn how to design a customer journey that moves someone from a social post to a confirmed order
Discover practical ways to optimise your website or product pages to reduce friction and increase value
Understand how to grow your revenue while maintaining a strong, personal brand

About the speakers
Areej AbuAli is the founder of Women in Tech SEO, a global community for marketers working at the intersection of marketing and technology. Since launching in 2019, the community has grown to over 12,000 members and 60,000 followers worldwide, connecting professionals through online groups, mentorship programmes, and conferences across the UK, Europe, and the USA. Based in London, Areej is an international speaker, a Google Women Techmakers Ambassador, a UN Women UK Delegate, and the author of Community Building for Marketers.
Freddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO, including five years at Amara, building its SEO channel to over £10 million in annual revenue. Since going freelance in 2020, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale, which is trusted by SEOs at Lego, Gymshark, Target, Adidas and more.
If you have any questions you’d like Areej and Freddie to answer during the webinar, please send them to events@enterprisenation.com.
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How to join the online webinar
When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
About Enterprise Nation
Enterprise Nation is the UK’s most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

LinkedIn Do's & Don'ts for Success
2026-05-26 09:30 - 11:30
Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience, then wonder why results don’t follow.
This workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile, craft engaging content, and network effectively. By the end, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business.
What You’ll Learn:

Optimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.

Building a Network: Discover strategies for connecting with potential clients, collaborators, and industry peers effectively.

Creating Engaging Content: Explore how to post updates, articles, and multimedia content that positions you as an expert in your field.

Generating Leads: Learn practical methods to identify prospects, start conversations, and turn connections into opportunities.

Personal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.

Analytics & Growth: Learn how to monitor engagement, track performance, and adjust your LinkedIn activity for maximum impact.

Strategies for Successful Email Marketing
2026-06-09 09:30 - 12:00
Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work.
In this workshop, you’ll learn the basics of email marketing — how to write messages people actually want to read, send them to the right people, and see what’s working (and what’s not).
We’ll cover simple, practical steps to help you:

Get started in collecting data

Creating emails that connect with your audience

Share updates, offers, or stories that keep people interested

Use easy tools to send and track your emails

By the end, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business.

What You’ll Learn:

Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.

The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.

Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.

Automation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.

The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.

Analytics and Optimisation: Learn how to track and interpret key metrics, identify areas for improvement, and optimise your campaigns for maximum impact.

Using Canva to Create Content
2026-06-17 13:00 - 14:30
Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software, with this beginners guide to using Canva!
Struggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!)
In this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform, design with purpose and ease, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience, put your best foot forward, and unlock new possibilities for your marketing!
What You’ll Learn:

Getting Started with Canva: Understand how to sign up, set up your account, and navigate the platform’s interface.

Creating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit, including logos, colours, and fonts.

Designing Graphics: Discover how to create various graphics, from social media posts to posters, using Canva’s templates and tools.

Resizing Designs: Master the art of resizing your designs to fit different platforms and purposes, ensuring consistency across all your materials.

Practical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign, and get the guidance from an expert on how to use the platform for your own business.
