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DTSTART;TZID=UTC:20260513T120000
DTEND;TZID=UTC:20260513T123000
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SUMMARY:From idea to impact: Build campaigns that stand out
DESCRIPTION:Learn how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \n\n\n\n\nThis is the third session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help small business founders sharpen their marketing and build stronger brands. \nIn a crowded marketplace\, a brand’s strategy is only as strong as its execution. It’s time to move beyond one-off posts that drain your energy and start thinking on a campaign level. \nIn this session\, Martha Keith will show you how to turn your positioning into high-impact marketing that stops the scroll and starts conversations. \nYou’ll learn how to create cohesive campaigns that work across social\, email and even physical touchpoints\, so your brand shows up consistently wherever your audience is. \nWhether you’re launching a product or a service\, you’ll discover how to make your marketing feel less like isolated content and more like a connected experience people will remember. \nTopics covered in this session\n\nHow to move from one-off posts to 360-degree campaigns that drive results\n\n\nHow to create content that connects across social media and email\n\n\nA simple framework for designing creative that stops people scrolling and captures attention fast\n\nAbout the speaker\nMartha is the founder and CEO of Martha Brook\, a personalised stationery and lifestyle brand that has grown into a global e-commerce success. \nShe knows first-hand what it takes to build a brand from scratch using digital tools\, from design and content creation\, to marketing and selling online. \nIn 2024\, she founded Business Secrets Club\, a community of 135\,000 small business owners\, where she shares practical guidance on marketing\, strategy and growth. \nShe is a member of the British Library Advisory Council and an Ambassador for the Business & IP Centre. \nIf you have any questions you’d like Martha to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/from-idea-to-impact-build-campaigns-that-stand-out/
LOCATION:Online
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260515T120000
DTEND;TZID=UTC:20260515T123000
DTSTAMP:20260426T213025
CREATED:20260417T131959Z
LAST-MODIFIED:20260417T131959Z
UID:1911-1778846400-1778848200@www.launchpadsouthend.co.uk
SUMMARY:Bootstrapped but beautiful: turn your brand into sales
DESCRIPTION:Explore how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic and sustainable. \n\n\n\n\nThis is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva\, created to help UK founders sharpen their marketing\, build stronger brands\, and grow with confidence. Expect practical guidance\, fresh ideas\, and tools you can put into action straight away. \nIn this fireside chat\, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions. The conversation will explore how to optimise your key digital touchpoints\, from your homepage to your checkout flow\, so your brand delivers a seamless\, high-quality customer experience. \nYou’ll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic\, sustainable\, and genuinely aligned with your brand. \nTopics covered in this session\n\nLearn how to design a customer journey that moves someone from a social post to a confirmed order\nDiscover practical ways to optimise your website or product pages to reduce friction and increase value\nUnderstand how to grow your revenue while maintaining a strong\, personal brand\n\nAbout the speakers\nAreej AbuAli is the founder of Women in Tech SEO\, a global community for marketers working at the intersection of marketing and technology. Since launching in 2019\, the community has grown to over 12\,000 members and 60\,000 followers worldwide\, connecting professionals through online groups\, mentorship programmes\, and conferences across the UK\, Europe\, and the USA. Based in London\, Areej is an international speaker\, a Google Women Techmakers Ambassador\, a UN Women UK Delegate\, and the author of Community Building for Marketers. \nFreddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO\, including five years at Amara\, building its SEO channel to over £10 million in annual revenue. Since going freelance in 2020\, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale\, which is trusted by SEOs at Lego\, Gymshark\, Target\, Adidas and more. \nIf you have any questions you’d like Areej and Freddie to answer during the webinar\, please send them to events@enterprisenation.com. \n——————————- \nHow to join the online webinar\nWhen you register for the webinar\, you’ll receive an automatic email\, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite\, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.) \nAbout Enterprise Nation\nEnterprise Nation is the UK’s most active small business network\, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business\, in one place.
URL:https://www.launchpadsouthend.co.uk/event/bootstrapped-but-beautiful-turn-your-brand-into-sales/
LOCATION:Online
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260526T093000
DTEND;TZID=UTC:20260526T113000
DTSTAMP:20260426T213025
CREATED:20260401T123920Z
LAST-MODIFIED:20260401T123920Z
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SUMMARY:LinkedIn Do's & Don'ts for Success
DESCRIPTION:Finding it hard to make LinkedIn work for your business? Many small business owners set up a profile but post irregularly or struggle to engage the right audience\, then wonder why results don’t follow. \nThis workshop focuses on giving you LinkedIn strategies that generate meaningful connections and business growth. You’ll optimise your profile\, craft engaging content\, and network effectively. By the end\, you’ll have practical skills and actionable strategies to make LinkedIn a powerful tool for your business. \nWhat You’ll Learn:\n\n\nOptimising Your Profile: Learn how to create a professional and compelling LinkedIn profile that attracts the right audience.\n\n\n\n\nBuilding a Network: Discover strategies for connecting with potential clients\, collaborators\, and industry peers effectively.\n\n\n\n\nCreating Engaging Content: Explore how to post updates\, articles\, and multimedia content that positions you as an expert in your field.\n\n\n\n\nGenerating Leads: Learn practical methods to identify prospects\, start conversations\, and turn connections into opportunities.\n\n\n\n\nPersonal Branding on LinkedIn: Understand how to present your business consistently and authentically to build trust.\n\n\n\n\nAnalytics & Growth: Learn how to monitor engagement\, track performance\, and adjust your LinkedIn activity for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/linkedin-dos-donts-for-success-5/
LOCATION:Online
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260609T093000
DTEND;TZID=UTC:20260609T120000
DTSTAMP:20260426T213025
CREATED:20260401T125239Z
LAST-MODIFIED:20260401T125239Z
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SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \n  \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/strategies-for-successful-email-marketing-3/
LOCATION:Online
CATEGORIES:Learning and development
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260617T130000
DTEND;TZID=UTC:20260617T143000
DTSTAMP:20260426T213025
CREATED:20260331T132245Z
LAST-MODIFIED:20260331T132245Z
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SUMMARY:Using Canva to Create Content
DESCRIPTION:Learn how to design eye-catching graphics that elevate your brand and engage your audience without needing a design degree or expensive software\, with this beginners guide to using Canva! \nStruggling to create professional-looking visuals for your business? Many small business owners find themselves overwhelmed by design tools or rely on costly designers for every project. Introducing Canva – your key to success (and less stress!) \nIn this workshop we’ll be looking at the potential for our business by using Canva – and you’ll learn how to navigate the platform\, design with purpose and ease\, and maintain brand consistency to captivate your customers and build marketing materials that help you to reach your business goals. By the end\, you’ll have the confidence and skills to produce high-quality visuals that resonate with your audience\, put your best foot forward\, and unlock new possibilities for your marketing! \nWhat You’ll Learn:\n\n\nGetting Started with Canva: Understand how to sign up\, set up your account\, and navigate the platform’s interface.\n\n\n\n\nCreating a Brand Kit: Learn how to establish a cohesive brand identity by setting up your brand kit\, including logos\, colours\, and fonts.\n\n\n\n\nDesigning Graphics: Discover how to create various graphics\, from social media posts to posters\, using Canva’s templates and tools.\n\n\n\n\nResizing Designs: Master the art of resizing your designs to fit different platforms and purposes\, ensuring consistency across all your materials.\n\n\n\n\nPractical Application: Participate in a live session where you’ll see how easy it is to create a graphic for a business campaign\, and get the guidance from an expert on how to use the platform for your own business.
URL:https://www.launchpadsouthend.co.uk/event/using-canva-to-create-content-6/
LOCATION:Online
CATEGORIES:Learning and development
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