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SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, we dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nEvent details:\nTime: 10am – 12:30pm \nLocation: Online (ZOOM) \nCost: £35pp \nIn this power-packed session\, we will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs\n\n\nGet ready for an immersive learning experience that will transform the way you approach marketing strategy! \n\nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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