Launchpad Southend

Marketing Tools, Tactics, and Transformation: Empowering you to Scale!
2025-02-17 15:00 - 16:30 UTC | Online
This talk will empower small and medium-sized businesses (SMBs) with actionable insights into leveraging modern marketing technologies and tactics. Attendees will learn how to optimise their marketing efforts using SEO, PPC, CRMs, AI technologies, and lead generation strategies to improve efficiency, enhance customer engagement, and drive business growth.

Topics covered include:

Why technology is critical for SME success in today’s competitive landscape.
Tools to streamline SEO efforts (Google Search Console, SEMrush, Ahrefs).
Local SEO strategies to dominate nearby markets.
AI-powered SEO tools for keyword research and content optimisation.
How PPC campaigns work on platforms like Google Ads and social media.
Advanced targeting and retargeting techniques.
AI tools for PPC optimisation.
Proven techniques for capturing and nurturing leads (landing pages, CTAs, lead magnets).
Using AI chatbots for instant engagement and lead qualification.
Automation tools for lead scoring and nurturing (e.g., HubSpot, ActiveCampaign).
Affordable CRM solutions tailored for SMEs.
Leveraging AI-powered CRMs to predict customer behavior and automate workflows.
Overview of AI’s role in modern marketing.
Content creation with AI tools (e.g., ChatGPT, Jasper).
Crafting a content strategy that resonates with your audience.
Tools for content creation and management (e.g., Canva, Buffer, Grammarly).
AI-enhanced tools for content planning and SEO optimisation.
Creating a customised marketing strategy that incorporates discussed tools.
Tips for prioritising efforts based on limited budgets and resources.
Practical steps for integrating AI and automation into existing workflows.
Open Q&A to address specific challenges faced by SMEs.

The session is part 1 of 2 sessions. The follow-up session dives deeper into advanced marketing strategies, focusing on how SMEs can leverage AI and data-driven tools to refine their tactics, improve efficiency, and scale operations and is on the 3rd March. We suggest you attend both sessions to receive maximum value.
The sessions are targeted towards businesses with more than 10 employee’s and individuals in management level roles for either the organisation or the sales and marketing functions.

More about Anna: Anna is a highly experienced communications specialist providing strategic digital marketing that works!
“With over 10 years’ worth of experience in the marketing industry, I’ve had the pleasure of working in various roles, including magazine editor, content marketer, outreach manager and managing director. What’s more, I’m lucky to have worked in both agency and in-house positions, which has given me a great understanding of how both sides work.“
Anna is the founder of Quibble. Quibble provides a wide range of digital marketing services to businesses of all sizes both in the UK and abroad.
