BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Launchpad Southend - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Launchpad Southend
X-ORIGINAL-URL:https://www.launchpadsouthend.co.uk
X-WR-CALDESC:Events for Launchpad Southend
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T100000
DTEND;TZID=UTC:20250402T120000
DTSTAMP:20260508T055808
CREATED:20250331T133554Z
LAST-MODIFIED:20250331T133554Z
UID:1230-1743588000-1743595200@www.launchpadsouthend.co.uk
SUMMARY:SE..whO Breaking down the basics of SEO
DESCRIPTION:In an era where online presence is a necessity\, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape\, can appear overwhelming and complicated for small business owners\, but Let’s Do Marketing are here to help. \nThis 2-hour webinar breaks down the basics of SEO\, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! \nEvent details:\nTime: 10am – 12pm \nLocation: Online (ZOOM) \nCost: £30pp \nWhat You’ll Learn:\n\n\nUnderstanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.\n\n\n\n\nKeyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.\n\n\n\n\nOn-Page SEO Techniques: Explore the critical on-page elements that contribute to a website’s SEO success.\n\n\n\n\nOff-Page SEO Strategies: Delve into off-page SEO factors\, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.\n\n\n\n\nTechnical SEO Essentials: Uncover the technical aspects of SEO\, such as site speed\, mobile optimization\, and crawlability.\n\n\n\n\nMeasuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.\n\n\nWho Should Attend:\n· Small Business Owners \n\n\nSmall Business Owners\n\n\n\n\nContent Creators\n\n\n\n\nEntrepreneurs\n\n\n\n\nAnyone Seeking to Enhance Digital Presence\n\n\nLet’s demystify SEO and empower you to navigate the digital landscape with confidence. \n  \nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/se-who-breaking-down-the-basics-of-seo/
LOCATION:Online
CATEGORIES:Learning and development,Marketing,Online Event,Webinar
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/original.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T140000
DTEND;TZID=UTC:20250407T153000
DTSTAMP:20260508T055808
CREATED:20250303T141045Z
LAST-MODIFIED:20250303T141045Z
UID:1171-1744034400-1744039800@www.launchpadsouthend.co.uk
SUMMARY:Learn How the New GPSR is Changing Product Safety Standards Webinar
DESCRIPTION:The General Product Safety Directive (GPSD) was replaced by the General Product Safety Regulation (GPSR) on 13th December\, marking a significant shift in product safety across the EU. Whether you’re a manufacturer\, distributor\, or retailer\, these changes cover all consumer products sold in the EU\, online and offline\, and will impact how you do business. \nJoin us for this informative 1 ½ hour webinar where we’ll dive deep into the key updates\, new requirements\, and how your business can stay compliant. Our trainer will guide you through everything you need to know about this important regulation. \nWe will: \n•    Familiarise companies with the GPSR\n•    Cover how to review and update internal processes\n•    Help you ensure product safety and traceability\n•    Prepare you for increased market surveillance\n•    How to cooperate with authorities and online platforms
URL:https://www.launchpadsouthend.co.uk/event/learn-how-the-new-gpsr-is-changing-product-safety-standards-webinar/
LOCATION:Webinar
CATEGORIES:Learning and development,Online Event,Webinar
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/57607855a261a.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T110000
DTEND;TZID=UTC:20250409T120000
DTSTAMP:20260508T055808
CREATED:20250318T160537Z
LAST-MODIFIED:20250318T160537Z
UID:1208-1744196400-1744200000@www.launchpadsouthend.co.uk
SUMMARY:Social Media Content Playbook – What to Post\, When to Post\, and How to Engage
DESCRIPTION:Struggling for social media ideas? Not sure what to post or how to turn likes into real engagement? \nJoin Sam Flynn in this one hour session\, hosted by Small Business Britain and BT Digital Skills\, where you’ll learn how to create a content strategy that works. \nYou’ll learn: – What kinds of content are engaging and driving growth \n-How to time your posts to reach most people \n–How to create meaningful relationships with your audience \n Whether you’re just starting out with social media or need to rethink your strategy\, this webinar will give you clear\, practical steps to get social media to work for your business.  \nDon’t miss out—register now!  \nAbout Sam: Sam is a digital wellbeing and social media coach\, trainer\, and speaker with 14 years of experience. Sam helps businesses grow through social media while addressing the challenges of the digital world. Specialising in digital culture\, Sam supports businesses in boosting productivity and employee wellbeing by fostering healthier online habits and reducing smartphone overuse.  \nAbout BT Digital Skills: BT Digital Skills is partnering with Small Business Britain to deliver digital skills to small businesses across the UK.
URL:https://www.launchpadsouthend.co.uk/event/social-media-content-playbook-what-to-post-when-to-post-and-how-to-engage/
LOCATION:Online
CATEGORIES:Learning and development,Webinar,Workshop
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/01/small-business.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260508T055808
CREATED:20250331T140336Z
LAST-MODIFIED:20250331T140336Z
UID:1233-1744797600-1744804800@www.launchpadsouthend.co.uk
SUMMARY:Achieving Email Excellence Strategies for Successful Email Marketing
DESCRIPTION:Email Marketing remains a cornerstone of digital communication\, which when used effectively can elevate your brand\, foster customer loyalty\, and drive remarkable results. \nIn this 2-hour webinar\, we will explore how email marketing can be a game-changer for your business\, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. \nEvent details:\nTime: 10 am – 12 pm \nLocation: Online (ZOOM) \nCost: £30pp \nThroughout this webinar\, we’ll cover essential topics such as:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.\n\n\n\n\nAnalytics and Optimization: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimize your campaigns for maximum impact.\n\n\nGet ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business! \n\nMeet the Host: \nStacey Pretty – Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/achieving-email-excellence-strategies-for-successful-email-marketing/
LOCATION:Online
CATEGORIES:Learning and development,Webinar
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/original-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T093000
DTEND;TZID=UTC:20250423T113000
DTSTAMP:20260508T055808
CREATED:20250212T144454Z
LAST-MODIFIED:20250320T144604Z
UID:1117-1745400600-1745407800@www.launchpadsouthend.co.uk
SUMMARY:The Fundamentals of Writing a Marketing Plan
DESCRIPTION:Unlock your business potential with a strategic marketing plan! \n\nA well-crafted marketing plan ensures a structured\, consistent approach to your marketing efforts—giving you the confidence to make informed decisions that drive success. Without a clear plan\, you risk wasting valuable time and resources on strategies that may not align with your business goals. \nThis event is perfect for small business owners and marketing professionals within small organisations; whether you’re just starting out or an established business looking to refine your existing strategy. \nJoin FSB Essex and FSB Member\, Michelle Passfield\, to gain practical insights/expert guidance on marketing planning and strategy to help you achieve business growth. \n\n\n\nSpeaker\nMichelle Passfield is a Chartered Institute of Marketing (CIM) qualified professional\, with expertise in marketing planning\, strategy\, communications and business development.\nHer Southend-based marketing business\, withMichelle\, was launched in 2019\, providing strategic marketing planning advice and training for small businesses. \nMichelle’s extensive marketing career spans over 25 years\, having worked in both the public and private sectors\, mostly spending 15 years with London-based international law firms. She has also worked for a marketing agency\, Anglia Ruskin University and Southend City Council. \nHer recently launched ‘withMichelle event series’ provides a unique opportunity to connect with people throughout Essex. She has vast experience in managing\, hosting and speaking at events. \n\n\nTickets for this event are £10 for FSB Members and £12 for Non-Members and include tea\, coffee and biscuits. After the workshop\, there will be time to network in the cafe on site which serves hot/cold drinks and light bites. \nDue to limited numbers only one ticket per email address can be booked for this event. There is free parking available on site\, with EV charging and blue badge parking available. \nAccessibility Information: The venue is fully accessible with disabled toilets and blue badge parking. The event is on the ground floor. \nEvent contact\nFor general enquiries regarding the event\, please contact Leila Jones on leila.jones@fsb.org.uk
URL:https://www.launchpadsouthend.co.uk/event/the-fundamentals-of-writing-a-marketing-plan/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/jpeg:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/02/FSB-6516-Writing-a-Marketing-Plan-Apr25-v22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T120000
DTEND;TZID=UTC:20250428T130000
DTSTAMP:20260508T055808
CREATED:20250417T093455Z
LAST-MODIFIED:20250417T093455Z
UID:1256-1745841600-1745845200@www.launchpadsouthend.co.uk
SUMMARY:The Art of Building Rapport and Trust in Sales
DESCRIPTION:Trust drives customer loyalty. Rapport accelerates the sales process. In this practical and engaging webinar\, we’ll show you how to master both. \nJoin Sales Geek as we unpack the art and science of building rapport and trust in sales — exploring how emotional intelligence\, mirroring\, and effective questioning create meaningful connections that shorten sales cycles and secure lasting customer relationships. \nWhether you’re looking to improve your close rates\, boost client retention\, or simply become more confident in every conversation\, this session will give you actionable techniques to take your sales performance to the next level. \nExpect no fluff — just real-world strategies\, practical tools\, and plenty of Sales Geek energy.
URL:https://www.launchpadsouthend.co.uk/event/the-art-of-building-rapport-and-trust-in-sales/
LOCATION:Online
CATEGORIES:Learning and development,Webinar
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/04/https___cdn.evbuc_.com_images_996602223_442874952646_1_original.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T100000
DTEND;TZID=UTC:20250429T113000
DTSTAMP:20260508T055808
CREATED:20250331T140804Z
LAST-MODIFIED:20250331T140804Z
UID:1236-1745920800-1745926200@www.launchpadsouthend.co.uk
SUMMARY:Using Canva to Create Content
DESCRIPTION:Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! \nEvent details:\nTime: 10am – 11:30am \nLocation: Online (ZOOM) \nCost: £25pp \nIn this course\, we’ll cover everything from:\n\n\nHow to sign up and get set up on the platform\n\n\n\n\nHow to navigate Canva as a beginner\n\n\n\n\nCreating a brand kit for your business\n\n\n\n\nCreating a new graphic together for a campaign for a business\n\n\n\n\nWalkthrough of all the basic features of Canva\n\n\n\n\nResizing designs to make posters and leaflets\n\n\n As part of the live event of this workshop\, we will also have a Questions and Answers session to finish this online workshop\, where participants can ask specific questions about how to use Canva for their business. \n\nMeet the Host:\nKerry Madge | Marketing Executive\, Let’s Do Marketing \n\n  \nKerry Madge is a dynamic Marketing Executive at Let’s Do Marketing\, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management\, Kerry excels in social media advertising\, graphic design\, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.
URL:https://www.launchpadsouthend.co.uk/event/using-canva-to-create-content/
LOCATION:Online
CATEGORIES:Learning and development,Online Event,Webinar
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/original-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T100000
DTEND;TZID=UTC:20250429T130000
DTSTAMP:20260508T055808
CREATED:20250331T141958Z
LAST-MODIFIED:20250331T141958Z
UID:1239-1745920800-1745931600@www.launchpadsouthend.co.uk
SUMMARY:How to write a winning Business Proposal for the public sector with BIZphit
DESCRIPTION:Gain a comprehensive understanding of essential elements of a winning business proposal for the public sector\, including: \n· Understanding public sector requirements and interpreting RFQs. \n· Tailoring your proposal to meet the unique needs of each public sector entity. \n· Highlighting your value proposition effectively. \n· The ‘pitch’ and how to deliver it effectively \n· Navigating public sector regulations and compliance requirements. \nHow to ensure you follow the brief from the buyer
URL:https://www.launchpadsouthend.co.uk/event/how-to-write-a-winning-business-proposal-for-the-public-sector-with-bizphit/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
ATTACH;FMTTYPE=image/avif:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/03/https___cdn.evbuc_.com_images_989335123_14080922287_1_original.avif
END:VEVENT
END:VCALENDAR