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SUMMARY:Strategies for Successful Email Marketing
DESCRIPTION:Ever feel like your emails just aren’t getting noticed? You’re not alone! Many small business owners send out emails but aren’t sure how to make them really work. \nIn this workshop\, you’ll learn the basics of email marketing — how to write messages people actually want to read\, send them to the right people\, and see what’s working (and what’s not). \nWe’ll cover simple\, practical steps to help you: \n\n\nGet started in collecting data\n\n\n\n\nCreating emails that connect with your audience\n\n\n\n\nShare updates\, offers\, or stories that keep people interested\n\n\n\n\nUse easy tools to send and track your emails\n\n\nBy the end\, you’ll feel confident using email as a simple and effective way to stay in touch with your customers and grow your business. \n  \nWhat You’ll Learn:\n\n\nBuilding a Solid Foundation: Learn the fundamentals of email marketing\, from creating subscriber lists to segmenting your audience for targeted messaging.\n\n\n\n\nThe Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and unsubscribes.\n\n\n\n\nCrafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.\n\n\n\n\nAutomation and Personalisation: Explore the power of automation to streamline your email campaigns and the art of personalisation to create a tailored experience for each recipient.\n\n\n\n\nThe Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touchpoints to improve customer engagement.\n\n\n\n\nAnalytics and Optimisation: Learn how to track and interpret key metrics\, identify areas for improvement\, and optimise your campaigns for maximum impact.
URL:https://www.launchpadsouthend.co.uk/event/strategies-for-successful-email-marketing-3/
LOCATION:Online
CATEGORIES:Learning and development
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SUMMARY:Inclusive Employer webinars
DESCRIPTION:Recruiting the right people is getting harder and many employers are missing out on strong candidates without realising it. \nWe’re offering a fully funded\, practical online programme for hiring managers to help you recruit more effectively\, fairly and confidently. \nWhat you’ll get: \n\nPractical tools to improve job adverts and attraction\nBetter shortlisting and interview techniques\nConfidence in fair\, legally compliant recruitment\nAccess to a wider\, more diverse talent pool\nImproved retention and team performance\n\nThis is focused on what works in real businesses\, not theory. \nSessions (online): \n\nTuesday 9 June 10:00am to 11:30am\nWednesday 10 June 10:00am to 11:30am\nThursday 11 June 10:00am to 11:30am
URL:https://www.launchpadsouthend.co.uk/event/inclusive-employer-webinars/
LOCATION:Online
CATEGORIES:Learning and development
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