BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Launchpad Southend - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.launchpadsouthend.co.uk
X-WR-CALDESC:Events for Launchpad Southend
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T100000
DTEND;TZID=UTC:20250902T120000
DTSTAMP:20260404T075353
CREATED:20250716T122525Z
LAST-MODIFIED:20250716T122525Z
UID:1422-1756807200-1756814400@www.launchpadsouthend.co.uk
SUMMARY:A Guide to Developing your Strategy for Social Media Workshop
DESCRIPTION:Do you have a Social Media Strategy for your business? \nKnowing where to start when creating a social media strategy to drive impact and help your campaigns succeed can feel a bit daunting\, especially if it is new to you. Whatever the size of your organisation or your team\, a strategy and pre-set objectives are essential. Without that\, anything you post can be a drop in the social media ocean. \nJoin us for an informative and practical workshop which will help you set objectives\, develop a strategy\, and build a social media guidebook that everyone in your organisation can use for many years to come. \nTo make this workshop as bespoke as possible we will ask you a few short questions when you register in order for us to understand the needs of the group\, but we will cover the following areas: \n•    Social media objectives – what are yours and how can you implement them?\n•    Setting your tone\, voice and content guidelines\n•    Developing a strategy\n•    Creating a social media guidebook\n•    Calendars and milestones\n•    Reports and analysis\n•    A chance to share your own experiences and learn from others. \nOur social media workshops are popular\, and places are limited\, so please book early to avoid disappointment. \nWho should attend?\nThis training is for staff who have responsibility for social media as part of their role and have a good knowledge of social media and how to use it\, but need help in developing a longer-term strategy\, objectives\, and goals. \nWhat’s included? \n\nThe workshop lasts for 2 hours but further time is available at the end for any outstanding questions or queries.\nAfter the workshop\, we will send you a pack containing all the advice\, tips and links discussed during the session.\nYou will also be able to pass on follow-up questions to our trainers\, SRX Consultancy\, who will offer practical support (via email or a quick call) to ensure you are able to put everything you learned into action.\n\nAbout the Trainers\nSRX Consultancy is a boutique PR\, social media and communications agency specialising in areas including charity and small business.\nSRX’s bespoke and tailored training sessions have been running for 10 years – attended by staff from hundreds of charities\, organisations\, and small businesses\, always receiving positive feedback.\nThis workshop will be delivered by Simon Rothstein and Lauren Soar. \nDate:   Tuesday 2 September 2025  10.00am to 12.00pm\nVirtual:  Zoom Platform\nCost to attend:  Members £95.00 + VAT and Non-Members £150.00 + VAT
URL:https://www.launchpadsouthend.co.uk/event/a-guide-to-developing-your-strategy-for-social-media-workshop/
LOCATION:Zoom
CATEGORIES:Social Media,Zoom
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/07/7162d541b66ca.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T100000
DTEND;TZID=UTC:20250902T123000
DTSTAMP:20260404T075353
CREATED:20250829T093659Z
LAST-MODIFIED:20250829T093659Z
UID:1522-1756807200-1756816200@www.launchpadsouthend.co.uk
SUMMARY:Understanding and Developing a Marketing Strategy
DESCRIPTION:An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market\, your focus for messaging\, and your strengths as a business\, but it can become your ultimate marketing reference guide\, keeping all your promotional material consistent\, concise\, and clear. \nIn this 2.5-hour intensive webinar\, we dive into the key areas of a marketing strategy document\, breaking down its key sections\, and equipping you with the knowledge and tools needed to go and craft your own! \nEvent details:\nTime: 10am – 12:30pm \nLocation: Online (ZOOM) \nCost: £35pp \nIn this power-packed session\, we will cover:\n\n\nWhat is Marketing Strategy?\n\n\n\n\nMarket Analysis\n\n\n\n\nSWOT Analysis\n\n\n\n\nIdentifying Target Audiences\n\n\n\n\nAnalysing Competitor Landscape\n\n\n\n\nCrafting Your Unique Value Proposition:\n\n\n\n\nDefining Your Brand Identity\n\n\n\n\nCreating Compelling Messaging\n\n\n\n\nChoosing the Right Channels\n\n\n\n\nMeasuring Success with KPIs\n\n\nGet ready for an immersive learning experience that will transform the way you approach marketing strategy! \n\nMeet the Host: \nStacey Pretty | Marketing Director\, Let’s Do Marketing \n\nStacey is the Marketing Director of Let’s Do Marketing\, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience\, working in both B2B and B2C environments\, Stacey has extensive experience in managing\, creating\, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses\, Stacey seeks to simplify the complexities of marketing\, with an approach focused on effectiveness and consistency\, ensuring that every marketing effort translates into tangible results. For Stacey\, marketing isn’t just about campaigns; it’s about building relationships and fostering an excellent customer experience.
URL:https://www.launchpadsouthend.co.uk/event/understanding-and-developing-a-marketing-strategy/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
ATTACH;FMTTYPE=image/png:https://www.launchpadsouthend.co.uk/wp-content/uploads/2025/08/original-5.png
END:VEVENT
END:VCALENDAR