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X-WR-CALDESC:Events for Launchpad Southend
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UID:1439-1754398800-1754406000@www.launchpadsouthend.co.uk
SUMMARY:Using AI tools to create content for your business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’ll explore how to harness the power of AI to create smarter\, more strategic content – without compromising on authenticity. \nWhether you’re a solo entrepreneur\, a small business owner or part of a growing team\, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values. \nLed by Kristian Downer\, an expert in digital content and AI applications\, the workshop will cover how to use AI tools to generate blogs\, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy. \nYou’ll also learn how to repurpose one idea into a wealth of content across different platforms\, and how to use AI-powered analytics to track what’s working\, what’s not and where to optimise. \nKristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent\, profitable growth. From sole traders to large corporates\, he’s delivered proven strategies and high-performing campaigns that drive real results. \nNow\, as a national trainer for Google Digital Garage through Enterprise Nation\, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing. \nWith business.connected\, get support on the technologies and digital business areas that can help you and your business work smarter. Grow online with expert guidance\, peer insights\, digital skills training and smart connectivity solutions. \nKey takeaways from this session\n\nEthics and authenticity when using AI: Understand the importance of using AI responsibly\, including keeping data secure and maintaining brand trust.\nAI tools for creating content: Explore practical tools to help you generate engaging blogs\, scripts and social media posts more efficiently.\nBalancing AI and human content: Learn how to blend AI-generated and human-authored content to remain authentic and relevant.\nContent repurposing strategies: Discover how to turn a single idea into 10 or more pieces of content across different platforms.\nAI-driven analytics: Use intelligent tools to measure your content performance and optimise your strategy for better results.\n\nImportant details about the workshop\n\nDuring the webinar\, you’ll also have the chance to ask Kristian any questions.\nThe session lasts two hours. By signing up\, you’ll also receive extra resources to support your learning.\nEach workshop is designed to deliver practical\, hands-on advice for SMEs. You’ll leave the session knowing how to implement specific strategies.\n\nThis webinar is part of a series for business.connected. Check out the other events\, including more online workshops and business bootcamps held in-person across different regions of the UK. \nAbout business.connected\nThe business.connected hub is a free online training programme of workshops\, webinars and e-learning modules designed to help businesses go digital and adopt new technology. \nThe programme is supported by Vodafone Business. For more information\, visit the business.connected support hub.
URL:https://www.launchpadsouthend.co.uk/event/using-ai-tools-to-create-content-for-your-business/
LOCATION:online workshop
CATEGORIES:Learning and development,Online Event
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UID:1445-1754402400-1754406000@www.launchpadsouthend.co.uk
SUMMARY:Customer profiling: Customers and competitors
DESCRIPTION:Duration1 hour\nContentbusiness academy\nPart ofFuel your Business Growth: Start your business\n\n\n\nLearn how to conduct market research to start your business on the right foot! \n\n\nWhat you’ll learn\n\n\nhow to use a SWOT analysis\ncreating a Unique Selling Point (USP)\nidentifying your core target customer\n\n\n\n\nDescription\n\nIn this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment. \n\n\n\nSpeakers\n\nChris Stevens\nHead of Business Support\, Swindon and Wiltshire Business and Growth Unit \n\nChris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development. \n\n\n\nDarren Brindley\nBusiness Navigator\, Swindon and Wiltshire Growth Hub \n\nDarren has over 20 years experience of working with businesses of all sizes around the world\, supporting their development\, growth and skills progression.
URL:https://www.launchpadsouthend.co.uk/event/customer-profiling-customers-and-competitors/
LOCATION:Online
CATEGORIES:Learning and development,Marketing
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