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SUMMARY:Essex Business Sales Accelerator - July Start
DESCRIPTION:Come join us for a series of 4 workshops\, delivered in partnership with Sales Geek \nThe Essex Business Sales Accelerator is designed to enhance the sales skills of local business owners and leaders\, helping them attract more customers and increase revenue from their existing clientele. \n  \nThe course is delivered across 4\, half-day sessions\, held over 4 weeks. \n  \nOverview: \nSession 1 – July 4th 09:30 – 13:00 \n• Identify key attributes within yourselves that will help lead to success. \n• Identify the different parts of the brain associated with the Decision-Making Process and understand yourself more. \n• Utilise a simple structure to grab your prospect’s attention and begin to build rapport. \n• Understand the importance of attention to detail. \n• Describe the 5 levels of listening to understand needs on a more emotive level. & capture information using 7 key techniques. \n  \nSession 2 – July 11th 09:30 – 13:00 \n• Understand the benefits of different types of questions. \n• Use BANTA – a technique to identify the most effective questions to ask! \n• Think like a detective – Use a ‘line of enquiry’ to dig deeper into potential customer needs. \n• Identify and understand the use of ‘gold questions’ to pique interest. \n  \nSession 3 – July 18th 09:30 – 13:00 \n• CURE – Understanding what makes your service of value. \n• Different types of value and how they can be used to negotiate with your customer. \n• Create strongly defined features & benefits that match up to your relevant customer types. \n• Bookend features and benefits to make them more effective. \n• Revisit questioning to signpost essential features and benefits with ease. \n  \nSession 4 – July 25th 09:30 – 13:00 \n• Different questions to ask to assist with difficult objections. \n• Different techniques you can use to handle objections. \n• Know when closing begins in the sales process! \n• Understand how to Trial Close \n• 6 Geeky Closing Techniques \n• Closing workshop \n  \nTime: 09:30 – 13:00 \nDates: July 4th – July 25th \nLocation: Launchpad\, Airport Business Park\, Launchpad\, Rochford\, SS4 1YH \n  \nPlease note it there is a maximum of 2 bookings per company. \n  \nThis workshop is delivered by Sales Geek and provided courtesy of Backing Essex Business and South Essex College. \n  \nMeet the Hosts: \n\nLisa Ansell: Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally\, authoring\, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here\, she is a Rugby playing\, Mountain biking\, Kayaking\, Surfing\, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle\, riding a wave of success or just down to boogie the night away: Lisa’s got you covered. \n\nPeter Nicol: Passionate about helping SMEs and Start-ups grow\, build and realise their aspirations and potential. He says that there’s no bigger buzz than working closely with an organisation\, collaborating on their strategy\, putting ideas into practice\, winning a ‘Dream Account’\, seeing the motivation and energy increase as the effort and advice begins to pay off. He is an experienced revenue and commercial leader with 30+ years’ experience in growing early stage and scale-up SaaS organisations with extensive knowledge of hiring and developing global\, multifunctional teams across Europe\, North America and APAC. \n  \n*** \n  \nThis programme is funded through partnership between Backing Essex Business and South Essex College. \n  \nBacking Essex Business is fully-funded by Essex County Council and delivered by Let’s Do Business Group. Backing Essex Business here to support business growth across the county\, promoting economic growth and creating jobs\, by providing free business support\, access to finance and training. \n  \nFor more information visit https: www.backingessexbusiness.co.uk \nPlease click here to see the Backing Essex Business Privacy Policy
URL:https://www.launchpadsouthend.co.uk/event/essex-business-sales-accelerator-july-start/
LOCATION:Launchpad Southend\, Launchpad Airport Business Park\, Rochford\, SS4 1YH
CATEGORIES:Learning and development
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SUMMARY:Overview of Incoterms®
DESCRIPTION:Understand the Rules. Reduce Risk in International Trade.\nIncoterms® 2020 are globally recognised rules that clearly define the responsibilities of buyers and sellers in international trade. These three-letter acronyms are essential for setting the terms of delivery\, managing risk\, and ensuring clarity in contracts. \nUsing the wrong Incoterm®\, or misusing one\, can result in serious issues\, including delays\, disputes\, additional costs\, and even failed payments. That’s why it’s critical for businesses engaged in global trade to fully understand how and when to apply each term. \nThis virtual overview will cover: \n•    A clear explanation of each of the 11 Incoterms® 2020\n•    The role of Incoterms® in international contracts and logistics\n•    How to select the right term for your business\n•    Common mistakes and how to avoid them\n•    Real-world examples to illustrate best practice\nIncluded with the overview: \n•    A downloadable copy of the course slides\n•    Comprehensive guidance notes to support continued learning and contract accuracy\nThis session is ideal for anyone involved in sales\, purchasing\, logistics\, shipping\, or contract negotiation – helping you to apply Incoterms® confidently and correctly in day-to-day trade operations. \n  \nDate:   Tuesday 15 July  9.30am – 11.30am \nVirtual: Zoom Platform\nCost to attend: Members £250.00 + VAT and Non-Members £330.00 + VAT\nPlease note: This event will not be recorded and any material will only be circulated to those that attend.\nCan’t make this date? Contact us to register your interest for the next course date \nBritish Chambers of Commerce Accredited Course: The British Chambers of Commerce has a range of nationally accredited international trade courses that give essential skills that are invaluable to small and large businesses alike. \nAt the end of the course there will be a short assessment paper to complete which results in a BCC Certificate with a Pass or Merit achievement worth 1 credit. Achieve 6 credits to receive the BCC Foundation Award in International Trade.
URL:https://www.launchpadsouthend.co.uk/event/overview-of-incoterms/
LOCATION:Zoom
CATEGORIES:Learning and development
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SUMMARY:Converting followers into customers
DESCRIPTION:What you’ll learn \n\n\n\n\nUnderstand how to structure your social media content to guide followers through the customer journey\nLearn proven tactics to increase engagement and encourage conversions through calls-to-action and social proof\nDiscover how to leverage analytics and insights to refine your strategy and improve conversion rates\n\n\n\n\nDescription\n\nGrowing a social media following is one thing – turning those followers into paying customers is another. \nIn this session\, we’ll focus on practical strategies to move your audience from passive engagement to active conversion. \nYou’ll learn how to create content that drives action\, optimise your social channels for lead generation\, and use social proof to build trust and credibility. Walk away with clear\, actionable steps to turn your followers into loyal customers. \n\n\n\nSpeakers\n\nEdwina Mullins\nCo-owner and Director\, SocialB \n\nEdwina has 20 years’ experience delivering digital marketing strategies in technology\, manufacturing\, engineering\, and hospitality sectors. Edwina oversees strategy and execution for SocialB’s client portfolio\, as well as delivering consultancy\, strategy\, and training. Edwina also mentors the team\, sharing her wealth of hands on and strategic e
URL:https://www.launchpadsouthend.co.uk/event/converting-followers-into-customers/
LOCATION:Online
CATEGORIES:Learning and development,Social Media
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